This module is not currently running in 2024 to 2025.
Working from a brief, you will work towards making a full and persuasive pitch to your ‘clients’ (also the assessment panel including professional events designers). The brief will be arrived at in negotiation with your supervisor, allowing you to ensure the project suits your developing specialisms and interests. It may also be possible to work in a creative team if the brief is sufficiently full and complex. This is an independent study module (albeit with initial seminar support and later small group supervision) and you will be expected to take initiative and manage your own time and work load. Depending upon your other option this module may be undertaken either over an intensive 6 week period, or extended to 14 weeks, or indeed combinations in between.
At minimum the presentation (or pitch) will include creative and practical details (key aims, models, drawings, budgets, funding streams, company structures, operations manuals) but may develop to include whatever material will best represent your idea.
This module results in a project pitch, albeit with the potential for small-scale, or limited extracts of realised examples (such as may be included in a pitch). However you may opt to undertake CR510 Independent Project Realisation in order to progress (elements of) the project further towards performance.
Student directed learning with supervisor support. The module will start with 3 introductory lectures (3 hrs). Following which each student can expect a minimum of 6 tutorials, individually or in small groups (of up to 5), the duration of which shall depend upon the size of the group.
In total approximately 300 hours should be dedicated to this module, assessment will be based upon the assumption of this input.
This module forms part of a portfolio of term 2, stage 3 modules which may be taken in a variety of combinations; all of which emphasise independent study. In certain combinations a student may be advised to undertake modules sequentially (and would be supported in so-doing). This would particularly be the case if the student opted to take Project Pitch and Independent Project Realisation.
UoA1. An interim report: To assess your project planning, organisation, intended methodology and subject overview you will make a 20 minute presentation to your supervisor, scheduled by arrangement, but no fewer than 5 weeks before the presentation of the pitch. 20%
UoA 2. A Presentation: To assess your ability to research, develop an idea, anticipate and solve problems, analyse logistical needs, plan an effective budget, design a creative response to the brief, respond imaginatively to the aims and context you will present a project pitch to a ‘client’ panel for 45 minutes. You will then submit all paperwork in writing, and a summary of the text of the pitch: 80%
Allen, J Event Planning Ontario: Wiley 2000
See the library reading list for this module (Medway)
The intended subject specific learning outcomes and, as appropriate, their relationship to programme learning outcomes. After successfully completing this module you will:
1. have developed a theoretical project (based on real-life contexts) to a stage at which it can be pitched to a client panel (including industry representatives) (C1, C4, C9, D2);
2. have engaged with the complex creative and logistical aspects of a project in detail to a professional standard (depending upon the content this may address a wide range of the programme outcomes esp A7, C1, C3, C4);
3. have researched a specific area of the field (chosen by you in consultation with a supervisor) acquiring coherent and detailed knowledge of the contexts, theories and practices of the area, thus informing creative choices (A9, B1, B4, C7, C9);
4. have located your project in the wider field of events production, illustrating where your project fits and how it is distinctive (B3, C6);
5. have illustrated an understanding of events production and project management including company / client structure, budgets, time lines, structures, risks (and management thereof), and illustrated the use of an operations manual in this regard (A7, C4);
The intended generic learning outcomes and, as appropriate, their relationship to programme learning outcomes. After successful completion of this module you will:
1. have researched and analysed complex information, debates and discourse, and drawn reasoned conclusions (B2, B4, D2)
2. have solved logistical and creative problems, testing (and demonstrating the testing of) a range of solutions, using a variety of problem solving strategies. KS level 4 (D4)
3. have presented your findings in the most appropriate format (written and verbal) and presented a full and persuasive pitch which will be made with proper attention to professional protocols, accuracy and clarity of communication. KS level 4 (D2)
4. have used information technology to assist in the research and presentation of your subject KS level 3 / 4 (D6)
5. have evidenced the use of numbers by ensuring the accuracy and relevance of numerical information (projected budgets) (D7)
6. have illustrated an understanding of team structures and working methods to ensure the effective delivery of your proposed project (A8, pos D3)
University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.
