Visual Communication - EVNT4003

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Module delivery information

This module is not currently running in 2024 to 2025.

Overview

The ability to visualise creative ideas is fundamental to the processes of designing and producing events and experiences. We need to be able to evoke the ‘quality’ of an idea early in the process, communicate and offer more precise renderings and plans later in the project. We use such visualisation both to communicate our ideas to others, and to interrogate and develop our ideas, this clear and effective visual communication is vital to effective event (and experience) design, this module will introduce some techniques and processes. The skills taught on this module will be required, developed and deployed on many other modules through the programme, and should be considered essential core skills.

Details

Contact hours

This module requires a total of 150 study hours, typically divided between 2 – 3 taught hours per week and 7 – 8 private study hours. The module handbook will specify the timetable. Classes will normally be practical workshops, that is to say a mixture of practical work with staff supervision, and group discussion.
You will be expected to continue to develop these skills as the degree progresses.

Method of assessment

UoA1. In-class' presentations of workshop projects 50%. All outcomes assessed.

UoA2. Final Portfolio 50% All outcomes assessed.

Indicative reading

Alan Pipes – Drawing For Designers : Drawing Skills, Concept Sketches, Computer Systems, Illustrations, Tools & Materials, Presentations, Production Techniques (Laurence King Publishing)
John Hart – The Art Of The Storyboard Oxford: Focal Press : 2007
Mitchell – Redefining Designing : From Form To Experience John Wiley & Sons, 2005
Johannes Itten - Design & Form: the basic course Rev.e - New York:Wiley 1975
Edward R. Tufte - Envisioning Information Graphics Press 1990
Ian Sidaway - The Practical Encyclopedia of Drawing London: Lorenz 2005

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes and, as appropriate, their relationship to programme learning outcomes.
After successfully completing this module you will:
1. have been introduced methods of presenting your ideas using (or aided by) visual media C1, D4; 2. have enhanced your skills in graphics.
3. have understood the significance of visual representations of design for purposes of communication and interrogation / development of those ideas.
4. have undertaken visual and subject specific research, investigating the visual and graphic presentation of artifacts or sites.

The intended generic learning outcomes and, as appropriate, their relationship to programme learning outcomes.
After successful completion of this module you will:
1. have identified and solved problems of a practical and logistical nature.
2. have communicated clearly and accurately using appropriate language and graphics.
3. have used computers to retrieve and share information including e-mail, the world wide web, and graphics.
4. have used numbers in measuring space and objects, and converting scales.
5. have evaluated your own performance and learning.
6. have exercised personal responsibility and initiative.

Notes

  1. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  2. The named convenor is the convenor for the current academic session.
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