Leadership and Corporate Strategy aims to provide an understanding of strategic analysis, strategic decision-making and strategic processes within organisations. The module content comprises two complementary components. The first involves the understanding and learning of the main strategic management concepts and theories. The second implies its application in organisations.
These two core components of the course are then divided into four main sections:
1) Strategy development: comprising topics on how strategies are developed;
2) Strategic decision-making: introducing students to concepts and theories on strategic methods; evaluation (including risk assessment and management), and implementation and change;
3) Strategic context: introducing issues of leadership and their impact on strategy;
4) Strategic content: comprising topics on management issues such as resource management.
Topics on this module include:
1) Strategic leadership
2) Identification of strategic issues and options
3) Evaluation of strategic options
4) Implementation of strategic options
For each of these topics the students will be introduced to the main concepts and theories. Further to that, contemporary issues of businesses and case studies will be used to show how these concepts affect the strategic management of organisations.
Total contact hours: 22
Private study hours: 128
Total study hours: 150
Main assessment methods
Individual Report (1,500 words) - 40%
Individual poster - 60%
Reassessment methods
100% coursework
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1. Employ theories, concepts and frameworks to identify and reflect upon strategic management issues and problems.
2. Understand the role of leadership for successful strategic management in organisations.
3, Identify and evaluate various strategic options.
4. Use an extended range of tools and frameworks to conduct a full strategic analysis of an organisation/business.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1. Find, select, organise and synthesise complex information at the forefront of the discipline.
2. Organise and present an analysis as a considered viewpoint.
3. Think critically, including the capability to evaluate statements in terms of evidence.
4. Conduct research into issues involving strategic management in organisations.
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