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Brand Identity

Imagery

We have three distinct styles of imagery as detailed below.

  • Use large images that have impact within publications.
  • Images are regularly updated, if you have any requirements or suggestions, please contact us.

Image library

A library of approved imagery for use by all departments has been put together by EMS and the Design and print unit.

Find out how to use the image library.

Additional information

Download the Brand Guidelines PDF for more information on images and photography.

Please don't use...

Cluttered environments / Face to camera portraits / Obviously staged and unnatural situations / Static images that lack energy / Blurred movement / People looking stressed / People looking very smiley, particularly in academic scenarios

Level 1 – Reportage of real Kent people

Imagery level 1 example
Imagery level 1 example
Imagery level 1 example

Level 2 - Real world reportage

Imagery level 2 example
Imagery level 2 example
Imagery level 2 example
Imagery level 2 example

Level 3 – University life and environment

Imagery level 3 example
Imagery level 3 example
Imagery level 3 example
Imagery level 3 example

Do not....

Do not do example
Do not create cut-out imagery
Do not do example
Do not collage, montage or blend imagery
Do not do example
Do not overlay text onto images
Do not do example
Do not use keylines around images or rounded corners on picture boxes

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The University of Kent, Canterbury, Kent, CT2 7NZ, T: +44 (0)1227 764000