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Brand Identity

Coat of arms

Use is restricted to printed materials for Congregations and the Vice-Chancellor’s office and associated merchandise.

  • The value of the University’s coat of arms and crest lie in its authority and its traditional appearance.
  • You should never redraw any component of the coat of arms.
  • The coat of arms should not be used on publicity/recruitment material (eg prospectuses, leaflets, posters), or on web pages. In these cases the logo should be used.
  • The university coat of arms is used sparingly and only by the University with appropriate permission from the Brand Strategy Group. No external body may use or replicate the University coat of arms.

Additional information

Download the Brand Guidelines PDF for more information on how to use the Kent coat of arms.

If you need clarification regarding use of the crest, please contact kentbrand@kent.ac.uk.

Dos and don'ts

Coat of arms example

Exclusion zone

Coat of arms example

Do not angle or tilt

Coat of arms example

Do not distort, squash

Coat of arms example

Do not break the exclusion
zone rule

Corporate Communications, Enrolment Management Services, and Information Services - © University of Kent

The University of Kent, Canterbury, Kent, CT2 7NZ, T: +44 (0)1227 764000