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Brand Identity

Third party, co-branding and partnerships

The process for printed materials

  1. Contact kentbrand@kent.ac.uk with details about your requirements, including the relationship between the external organisation and the University, and we will help establish which approach is most appropriate for your purpose. We recommend a minimum of five working days to undertake this.
  2. These guidelines governing the use and display of our brand should be followed in whichever medium you are using.
  3. Send us a copy to approve to ensure that the guidelines have been followed. We reserve the right to withdraw the use of the Kent identity if our brand is not used within the specified guidelines.

Looking for the guidelines for our online presence with third parties?
They're over here!

Additional information

Download the Brand Guidelines PDF for more information on third-party branding, co-branding, and partnerships.

University as the lead partner

Where the University of Kent is the lead partner on a project, the University brand and style should prevail.

The partner’s logo should be positioned along the bottom of an application, preferably in the lower right corner.

The exact size, position and colour of a sponsor’s logo is subject to negotiation on a case-by-case basis.

Designs will normally be provided by the Design and Print Centre.

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Co-branding

For joint ventures or partnerships where the University is an equal, we should seek to maximise our presence by offering to undertake design work and to utilise our key brand elements.

In such cases, there should be equal balance between the co- branded logos.

If the co-brand design is led by another institution, organisation, our preferred position is the lower right or top right of the application with the logo in full colour where possible.

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University endorsed by a third party

Where the University of Kent is endorsed, sponsored or accredited by another organisation, the sponsor’s logo or other logos should be positioned along the bottom of an application, preferably towards the lower right corner.

The exact size, position and colour of a sponsor’s logo is subject to negotiation on a case-by-case basis.

Designs will normally be provided by the Design and Print Centre.

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Corporate Communications, Enrolment Management Services, and Information Services - © University of Kent

The University of Kent, Canterbury, Kent, CT2 7NZ, T: +44 (0)1227 764000