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Brand Identity

TEF guidance and materials

Publicity materials

The Design and Print Unit have created the following materials:

Please ensure you adhere to the correct use of the logo, as set out in the TEF brand guidelines. Download the TEF brand Guidelines PDF for more information.

Using the logo after June 2021

Unless the circumstances of our award change,  it is valid from June 2017 - June 2021. In accordance with the TEF brand guidelines, after the end of this period of validity, we should no longer communicate that we hold the TEF award, and should cease using the logo.

If you wish to refer to an expired award as a historical fact, you must make it clear that the award has expired or been replaced. You are advised to use a clear form of words when referring to expired awards, for example:

The University of Kent achieved a gold TEF award in June 2017. This award expired in June 2021.

Print publications

If you wish to display or refer to your TEF award in a print publication that will outlast the currency of the TEF award, you must include within the copy text or in a footnote the award issue date, and award duration. Please use the following sentence:

This TEF award was issued in June 2017. It lasts for 4 years, until June 2021.

Award description

The Gold award description is as follows:

Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.

If you are using this description at any point in your communications, it must be used in its entirety and must not be amended in any way.

Using TEF statements

The following statements can be used in your communications:

  • ‘Kent was awarded gold, the highest rating, in the UK Government’s Teaching Excellence Framework’
  • 'Our gold award in the Teaching Excellence Framework recognises our consistently outstanding teaching'
  • ‘Our success in ensuring students progress to highly skilled employment is one of the reasons we gained a gold award in the Teaching Excellence Framework’
  • 'Our superb physical and digital resources contributed to our success in the Teaching Excellence Framework, where we were awarded gold’
  • ‘Our outstanding teaching was rated gold in the Teaching Excellence Framework’

Referencing

When using the TEF statements above, you must reference Kent's original Statement of Findings clearly and prominently so the reader can see where the information has come from. Please include the following sentence depending on the platform you are using:

  • For use in print: The University of Kent's Statement of Findings can be found at www.kent.ac.uk/tef-statement
    • For use online: The University of Kent's Statement of Findings can be found here

    Online example:

    Kent was awarded gold, the highest rating, in the UK Government’s Teaching Excellence Framework*

    *The University of Kent's Statement of Findings can be found here

    Email signatures

    Please do not add the TEF logos to your email signatures as some email clients cannot display embedded images correctly, and some block image download by default. Rather than the logo, please add in bold Gold for Kent in Teaching Excellence Framework (TEF) to your signature, linking it to this news story.

    Sample signature:

    More information on formatting your email signature can be found here

    This page was updated on 10 June 2019.