Jump to body content. Jump to site menu.
Brand Identity

Online brand guidelines

With over 40 million page views a year, the University's website is a crucial element of our communication – it is a powerful channel for marketing our success and building the positive perception of our brand internationally.

Our vision – one voice focused on user needs

As the University’s online space and global prominence increases, we must present a unified web presence that communicates an integrated service and with a clear message we are all the University of Kent, the UK’s European university.

As well as asserting a unified brand, we need to deliver excellent content crafted around the needs of our users. Where our brand represents online content, a satisfying user experience should be associated.

If you need clarification regarding the Kent online identity, please contact kentbrand@kent.ac.uk.

Corporate Communications, Enrolment Management Services, and Information Services - © University of Kent

The University of Kent, Canterbury, Kent, CT2 7NZ, T: +44 (0)1227 764000