Online brand guidelines
With over 40 million page views a year, the University's website is a crucial element of our communication – it is a powerful channel for marketing our success and building the positive perception of our brand internationally.
Our vision – one voice focused on user needs
As the University’s online space and global prominence increases, we must present a unified web presence that communicates an integrated service and with a clear message we are all the University of Kent, the UK’s European university.
As well as asserting a unified brand, we need to deliver excellent content crafted around the needs of our users. Where our brand represents online content, a satisfying user experience should be associated.