Global Business Environment - BUSN3430

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Autumn Term 4 15 (7.5) Muhammad Khan checkmark-circle


The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.

An indicative list of topics is given below:

1. Globalisation

2. External environment in a cross-border context

3. Introduction to international trade

4. Introduction to international investment

5. Global finance

6. Technology,Innovation and sustainability

7. Introduction to international entrepreneurship

8. Social responsibility and ecological environment

9. Challenges, risks and change

10. variety of geopolitical country contexts


Contact hours

Total contact hours: 21
Private study hours: 129
Total study hours: 150

Method of assessment

Main assessment methods:
Essay (2000 words) (30%)
VLE Test/Quiz (10%)
Exam, 2 hour (60%)

Reassessment method:
100% examination

Indicative reading

Morrison, J. (2017). The global business environment: Challenges and responsibilities. London: Palgrave Macmillan Education.

See the library reading list for this module (Canterbury)

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes. On successfully completing the module students will be able to:

- Develop knowledge of the global business environment by analysing specific real-world examples.
- Understand the complexity and diversity associated with undertaking business internationally.
- Understand the premises of, and risks associated with, international business.
- Understand different approaches for competing internationally, and their advantages and disadvantages.

The intended generic learning outcomes. On successfully completing the module students will be able to:

- Explain, and begin to analyse, international business situations.
- Source, select and use effectively relevant information.
- Undertake personal responsibility and self-discipline in studying independently.
- Demonstrate and enhance communication skills.


  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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