Global Business Environment - BUSN3430
The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.
An indicative list of topics is given below:
2. External environment in a cross-border context
3. Introduction to international trade
4. Introduction to international investment
5. Global finance
6. Technology,Innovation and sustainability
7. Introduction to international entrepreneurship
8. Social responsibility and ecological environment
9. Challenges, risks and change
10. variety of geopolitical country contexts
Total contact hours: 21
Private study hours: 129
Total study hours: 150
Method of assessment
Main assessment methods:
Essay (2000 words) (30%)
VLE Test/Quiz (10%)
Exam, 2 hour (60%)
Morrison, J. (2017). The global business environment: Challenges and responsibilities. London: Palgrave Macmillan Education.
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes. On successfully completing the module students will be able to:
- Develop knowledge of the global business environment by analysing specific real-world examples.
- Understand the complexity and diversity associated with undertaking business internationally.
- Understand the premises of, and risks associated with, international business.
- Understand different approaches for competing internationally, and their advantages and disadvantages.
The intended generic learning outcomes. On successfully completing the module students will be able to:
- Explain, and begin to analyse, international business situations.
- Source, select and use effectively relevant information.
- Undertake personal responsibility and self-discipline in studying independently.
- Demonstrate and enhance communication skills.
Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
- ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
- The named convenor is the convenor for the current academic session.
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