Dr Eddie Luo

Dr Eddie Luo is currently Lecturer of Marketing at Kent Business School. He received his PhD in Business Management from a joint programme at Southwest Jiaotong University, China and Aston Business School. He holds a BSc in Management Information System. Prior to joining KBS, he was Associate Professor and served as Head of Marketing and Director of International Cooperation in Business School, Southwest University of Political Science and Law, China.

Eddie’s research interests mainly focus on consumer behaviour/ psychology and marketing communications. He is also interested in interdisciplinary research including innovation, strategy and entrepreneurship. He has published in leading Marketing journals and completed a project of National Natural Science Funding in China. 

• Marketing Principles

Eddie welcomes students who are interested in research topics applying consumer behaviour theories in various contexts such as marketing communications, innovation adoption etc.

Current supervisee

• Afshan Hafiz: Life events in consumer studies: A closer look.