Professor Marian Garcia

Professor of Marketing and Innovation

About

Professor Marian Garcia is a Professor of Marketing and Innovation and Deputy Director of Education & Practice as well as Academic Lead for Medway at Kent Business School, University of Kent and Director of Kent Business School Open Innovation Network. Marian has a PhD in Food Economics from Reading University.

Marian’s primary research interests relate to New Product Development and Innovation Management, in particular how SMEs use consumer insights to enhance their innovation performance. Marian has published several refereed journal articles on the transition from closed to open innovation models and the organisational and managerial challenges companies face to accommodate a more externally orientated mindset.

Marian is currently working with a number of companies to develop superior value propositions relevant to their target market, by working collaboratively with customers and suppliers. Marian also acts as a reviewer for various technology management academic journals and has recently published a book on Open Innovation in the Food and Beverage Industry, Woodhead Publishing, Cambridge. ISBN-13: 978 0 85709 595 4.

Research Interests

Open Innovation; Crowdsourcing and Online Communities; Social Media for Innovation and User Collaboration; Diversity of R&D teams

Research Grants

  1. Kent Business School – Small Grant Scheme. £1,000 for a study on Open Innovation Models in the Food Industry (follow-up survey), June 2011 – June 2012.
  2. European Union 7th Framework Programme. Collaborative Project (SICA) – ‘Sustainable Agri-food Systems and Rural Development in Mediterranean Partner Countries’. Total project budget 2 million EUR (KBS share: 189,000 EUR). March 2010 – February 2013 (3 years).
  3. Kent Business School – Small Grant Scheme. £2,000 for a study on Open Innovation Models in the Food Industry, March 2010 – March 2011.
  4. The Food Standards Agency (UK). £45,120 for a study on Econometric Approaches for Food Campaign Analysis, April 2007 – September 2007 (with Dr Salvatore Di Falco, Dr Iain Fraser and Dr Andrew Fearne).
  5. European Union 6th Framework Programme. Integrated Project (IP) - Integrated System for a Reliable Traceability of Food Supply Chains. Total project budget EUR 10 million (KBS share: 705,000 EUR). January 2007 – December 2010 (4 years).
  6. The Food Standards Agency (UK) – Ph.D. Scholarship ‘Analysis of co-regulatory approaches to food safety and quality’ (with Dr Andrew Fearne). Starting date: February 2007 (3 years)
  7. Food and Agriculture Organisation (FAO). US$20,000 for a study on the Challenge of Conforming to Sanitary and Phytosanitary Measures for WTO Accession and EU Exports: The Case of Ukraine, December 2005 – March 2006.
  8. The Food Standards Agency (UK). £65,758 for a study on Alternative Approaches to Traditional Modes of Food Safety Regulation, January 2005 – June 2005 (with Dr Andrew Fearne).
  9. European Union 6th Framework Programme. Specific Support Action (SSA) - e-platform Technologies for the European Agri-food Supply Chain. Total project budget EUR 500,000 (Imperial share: EUR 37,500). February 2005 – July 2006 (research partner responsible for a benchmarking study of existing e-platform infrastructure in the food supply chain).
  10. The Spanish National Institute for Agricultural Research (INIA, SPAIN), for a study of the Determinants of Consumer Perception of Food Quality and Safety and Strategic Actions by the Food Industry to Increase Consumer Confidence, 2004-2006 (in collaboration with the Spanish Federation of Food and Drink Industries (FIAB) and the Polytechnic University of Madrid (Prof Julian Briz)).
  11. The World Bank. US$43,000 for a study on Agricultural Standards and Trade Facilitation – National Studies for Iran and Lebanon, May-July 2004 (project coordinator).
  12. The Food Standards Agency (UK). £77,599 for a study on Global HACCP Implementation in the Beef Industry, December 2003 – July 2004 (with Dr Andrew Fearne).
  13. The Food Standards Agency (UK), £30,000 for a Mapping Exercise of Current and Potential Research Areas for Economic Analysis, October-December 2003 (with Dr Andrew Fearne).
  14. The Food Standards Agency (UK). £27,000 for a Review on the Economics of Food Safety and Food Standards, July-October 2003 (with Dr Andrew Fearne).
  15. European Union (EU), Analysis of the State of the Art, Needs and Potential Co-operation of the "University and Industry/Business" system within the framework of the EU-Mercosur + Chile relationships (INCO/DEV: UNIND-LAM), January 2003- December 2005 (partner in the Agroindustry Industrial Domain Study).
  16. European Union (EU), 411,000 Euros for a Study on the Impact of International Safety and Quality Standards on the Competitiveness of Mediterranean Fresh Produce Exports (INCO/MED: STANDARDS), January 2000- August 2003 (co-ordinator of the project which includes participants from Spain, Hungary, Morocco, Tunisia and Turkey).
  17. The Spanish Ministry of Science and Technology (MYCYT, SPAIN), Study on the Technological Situation of the Spanish Food and Drink Industry (I+D+I PROFIT Programme), 2000-2002 (in collaboration with the Spanish Federation of Food and Drink Industries (FIAB), the Spanish Association for Export Cooperation (ACEX) and CERTIMAB, S.A. (consultancy firm)).
  18. The Spanish National Institute for Agricultural Research (INIA, SPAIN), Study on the Implementation of ISO 9000 in the Spanish Food and Drink Industry, 2000-2003 (in collaboration with the Spanish Federation of Food and Drink Industries (FIAB) and the Polytechnic University of Madrid (Prof Julian Briz).
  19. JJ Barker Fund (UK), £4,000 for a Comparative Study on Key Market Demands and Company Competencies in the Spanish and UK Fresh Produce Sector, 2000-2001 (with Dr N. Poole)
  20. Ministry of Agricultural, Food and Fisheries (MAFF, UK), £131, 351 for a Study on the Rationalisation of the UK Top Fruit Supply Chain, 2000 (with Professor David Hughes and Prospect Management Services)
  21. JJ Barker Fund (UK), £2,500 for a Study on Success Factors in the Spanish Fresh Produce Sector, 1999-2000 (with Dr N. Poole)
  22. The Perry Foundation (UK), £33,000 for a Cost/Benefit Analysis on the Assured Combinable Crop Scheme for England and Wales, 1997-1999 (with Dr Andrew Fearne)

Teaching

Marian has taught across the marketing curriculum in the UK and Europe, at undergraduate and postgraduate level. Marian’s area of specialism is New Product Development and Innovation Management. Marian currently teaches the New Product Development and Innovation Management module on The Kent MBA programme.

Supervision

Supervisees
  • Ariya Nithikulsak: From product-centric to customer-centric: An e-transition competence model for Small and Medium-sized Enterprises (SMEs)
  • Mahmoud Zakarneh: The Impact of Technology-Enabled Value Co-Creation on Innovation Performance in Business Networks
Past Supervisees
  • Febriantina Dewi: The role of Involvement in Food Consumption
  • Mohamud Hussein: Comparative Analysis of Co-regulatory Approaches to UK Meat Hygiene Controls
  • Freddy Brofman Epelbaum: The Impact of Technological Innovations in Food Traceability Systems on Firm Performance
  • Andres Silva: The Impact of Child Obesity news on UK Household Food Expenditure
  • David Yawson: The Utilisation of Consumer Information: An Application to SME's in the United Kingdom Agri-food Industry
  • Christopher Sausman: Social Capital Formation in Global Value Chains: Evidence from Peru's Alternative Development Program

Professional

Marian works with a range of private and public sector organisations in the UK and Europe assisting with innovation management problems.

Publications

Also view these in the Kent Academic Repository

Article

  • Garcia Martinez, M., Zouaghi, F., Garcia Marco, T. and Robinson, C. (2019). What drives business failure? Exploring the role of internal and external knowledge capabilities during the global financial crisis. Journal of Business Research [Online] 98:441-449. Available at: https://doi.org/10.1016/j.jbusres.2018.07.032.
  • Garcia Martinez, M., Zouaghi, F. and Sanchez Garcia, M. (2018). Casting a wide net for innovation: The mediating effect of R&D human and social capital to unlock the value from Alliance Portfolio Diversity. British Journal of Management [Online]. Available at: https://doi.org/10.1111/1467-8551.12310.
  • Zouaghi, F., Sanchez Garcia, M. and Garcia Martinez, M. (2018). Did the global financial crisis impact firms' innovation performance? The role of internal and external knowledge capabilities in high and low tech industries. Technological Forecasting and Social Change [Online] 132:92-104. Available at: https://doi.org/10.1016/j.techfore.2018.01.011.
  • Garcia Martinez, M., Zouaghi, F. and Garcia Marco, T. (2017). Diversity is Strategy: The Effect of R&D Team Diversity on Innovative Performance. R&D Management [Online] 47:311-329. Available at: http://dx.doi.org/10.1111/radm.12244.
  • Garcia Martinez, M., Zouaghi, F. and Sanchez, M. (2017). Capturing Value from Alliance Portfolio Diversity: The Mediating Role of R&D Human Capital in High and Low Tech Industries. Technovation [Online] 59:55-67. Available at: http://dx.doi.org/10.1016/j.technovation.2016.06.003.
  • García Pérez, A., Roman Cervantes, C. and Garcia Martinez, M. (2016). De la cooperativa agroalimentaria a la "learning netchain". Hacia un planteamiento teorico interorganizativo e interpersonal. From agrifood cooperatives to learning netchains: toward an interorganizational and interpersonal framework. Revista de Estudios Cooperativos [Online] 121:114-144. Available at: https://doi.org/10.5209/rev_REVE.2016.v121.51304.
  • Garcia Martinez, M. (2016). Inspiring crowdsourcing communities to create novel solutions: competition design and the mediating role of trust. Technological Forecasting & Social Change [Online] 117:296-304. Available at: http://www.sciencedirect.com/science/article/pii/S0040162516306849?dgcid=raven_sd_via_email.
  • Garcia Martinez, M. (2015). Solver engagement in knowledge sharing in crowdsourcing communities: Exploring the link to creativity. Research Policy [Online] 44:1419-1430. Available at: http://dx.doi.org/10.1016/j.respol.2015.05.010.
  • Garcia Martinez, M. and Walton, B. (2014). The wisdom of crowds: The potential of online communities as a tool for data analysis. Technovation [Online] 34:203-214. Available at: http://dx.doi.org/10.1016/j.technovation.2014.01.011.
  • Brofman Epelbaum, F. and Garcia Martinez, M. (2014). The technological evolution of food traceability systems and their impact on firm sustainable performance: A RBV approach. International Journal of Production Economics [Online] 150:215-224. Available at: http://dx.doi.org/10.1016/j.ijpe.2014.01.007.
  • Mount, M. and Garcia Martinez, M. (2014). Rejuvenating a Brand Through Social Media. MIT Sloan Management Review 55:14-16.
  • Garcia Martinez, M. (2014). Co-creation of value by open innovation: unlocking new sources of competitive advantage. Agribusiness: An International Journal [Online] 30:132-147. Available at: http://dx.doi.org/10.1002/agr.21347.
  • Mount, M. and Garcia Martinez, M. (2014). Social Media: A Tool for Open Innovation. California Management Review [Online] 56:124-143. Available at: http://dx.doi.org/10.1525/cmr.2014.56.4.124.
  • Garcia Martinez, M., Lazzarotti, V., Manzini, R. and Sanchez, M. (2014). Open Innovation Strategies in the Food and Drink Industry: Determinants and Impact on Innovation Performance. International Journal of Technology Management [Online] 66:212-242. Available at: http://inderscience.metapress.com/content/b55829772022g055/.
  • Garcia Martinez, M., Verbrugger, P. and Fearne, A. (2013). Risk-Based Approaches to Food Safety Regulation: What role for Co-regulation?. Journal of Risk Research [Online] 16:1101-1121. Available at: http://dx.doi.org/10.1080/13669877.2012.743157.
  • Felgate, M., Fearne, A., Di Falco, S. and Garcia Martinez, M. (2012). Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions. International Journal of Market Research [Online] 54:221-240. Available at: https://doi.org/10.2501/IJMR-54-2-221-240.
  • Fearne, A., Garcia Martinez, M. and Dent, B. (2012). Dimensions of Sustainable Value Chains: Implications for Value Chain Analysis. Supply Chain Management [Online] 17:575-581. Available at: http://dx.doi.org/10.1108/13598541211269193.
  • Garcia Martinez, M., Fearne, A., Caswell, J. and Henson, S. (2007). Co-regulation as a possible model for food safety governance: Opportunities for public-private partnerships. Food Policy [Online] 32:299-314. Available at: http://dx.doi.org/10.1016/j.foodpol.2006.07.005.
  • Garcia Martinez, M. and Garcia Perez, A. (2007). The Agrifood Cooperative Netchain: A Theoretical Framework to Study its Configuration. Food Economics - Acta Agriculturae Scand Section C 4:31-39.
  • Garcia Martinez, M., Illes, C., Lehota, J., Poole, N. and Skinner, C. (2006). Food Safety Performance in European Union Accession Countries: Benchmarking the Fresh Produce Import Sector in Hungary. Agribusiness [Online] 22:69-89. Available at: http://dx.doi.org/10.1002/agr.20073.
  • Garcia Martinez, M. and Fearne, A. (2005). Opportunities for the Co-regulation of Food Safety: Insights From the United Kingdom. Choices 20:109-116.
  • Fearne, A. and Garcia Martinez, M. (2005). Opportunities for the Co-regulation of Food Safety: Insights from the UK. Choices 20:109-116.
  • Garcia Martinez, M. and Poole, N. (2004). The development of private fresh produce safety standards: implications for developing Mediterranean exporting countries. Food Policy [Online] 29:229-255. Available at: http://dx.doi.org/10.1016/j.foodpol.2004.04.002.
  • Garcia Martinez, M. and Banados, F. (2004). Impact of EU Organic Product Certification Legislation on Chile Organic Exports. Food Policy [Online] 29:1-14. Available at: http://dx.doi.org/10.1016/j.foodpol.2004.01.001.
  • Garcia Martinez, M. and Poole, N. (2004). Analysing Linkages between Strategy, Performance, Management Structure and Culture in the Spanish Fresh Produce Industry. International Food and Agribusiness Management Review 7:16-39.
  • Garcia Martinez, M., Illes, B., Lehota, J., Poole, N. and Skinner, C. (2003). Az Erteklanc es Elllatasi Benchmarkingja az Eguesult Kiralysag es Magyarorszagon Zoldseg-Gyumolcs Import Piacan. Hungarian Scientific Journal of Agricultural Economics 1:52-60.
  • Garcia Martinez, M., Aragones, Z. and Poole, N. (2002). A Repositioning Strategy for Olive Oil in the UK Market. Agribusiness [Online] 18:163-180. Available at: http://dx.doi.org/10.1002/agr.10016.
  • Garcia Martinez, M., del Campo, F., Lopez, D. and Poole, N. (2002). Identificacion de Grupos Estrategicos en el Sector Hortofruticola Espanol. Economía Agraria y Recursos Naturales [Online] 2:89-113. Available at: http://purl.umn.edu/28751.
  • Garcia Martinez, M., Illes, B., Lehota, J., Poole, N. and Skinner, C. (2002). Ellelmiszerbizfonsag Minoseg Magyarorszagon (Food Safety and Quality in Hungary). Hungarian Journal of Marketing and Management 4:27-34.
  • Garcia Martinez, M. and Banados, F. (2001). El Impacto de la Legislocion Comunitaria ent el Desarrollo de la Cadena Comercial de Productos Ecologicos Chilenos. Revista Asturiana de Economia [Online] 22:47-65. Available at: http://www.revistaasturianadeeconomia.org/edic22.php.
  • Garcia Martinez, M. and Briz, J. (2000). Innovation Activities in the Spanish Food and Drink Industry. International Food and Agribusiness Management Review [Online] 3:155-175. Available at: http://dx.doi.org/10.1016/S1096-7508(00)00033-1.
  • Garcia Martinez, M. and Burns, J. (1999). Sources of Technological Development in the Spanish Food and Drink Industry. A Supplier-Dominated Industry. Agribusiness [Online] 15:431-448. Available at: http://dx.doi.org/10.1002/(SICI)1520-6297(199923)15:4<431::AID-AGR1>3.0.CO;2-0.
  • Garcia Martinez, M. and Fearne, A. (1999). The Assured Combinable Crop Scheme in England and Wales: Carrot and Stick. Farm Management 10:243-261.

Book section

  • Sausman, C., Garcia Martinez, M., Fearne, A., Felgate, M., El Mekki, A., Cagatay, S., Soliman, I., Thabet, B., Thabet, C., Said, M., Laajimi, A., Ashkar, H., El Hadad-Gauthier, F., Mili, S. and Martinez, C. (2015). From Value Chain Analysis to Global Value Chain Analysis: Fresh Orange Export Sector in Mediterranean Partner Countries. In: Petit, M., Montaigne, E., Hadad-Gauthier, F., García Álvarez-Coque, J. M., Mattas, K. and Mili, S. eds. Sustainable Agricultural Development: Challenges and Approaches in Southern and Eastern Mediterranean Countries. Switzerland: Springer International Publishing, pp. 197-225. Available at: http://dx.doi.org/10.1007/978-3-319-17813-4_8.
  • Garcia Martinez, M. (2013). Co-creation of Value with Consumers as an Innovation Strategy in the Food and Beverage Industry: the Case of Molson Coors' 'Talking Can. In: Garcia Martinez, M. ed. Open Innovation in the Food and Beverage Industry: Concepts and Case Studies. Cambridge, UK: Woodhead Publishing.
  • Garcia Martinez, M. (2013). The 'Want Find Get Manage' (WFGM) Framework for Open Innovation Management and its use by Mars, Incorporated. In: Garcia Martinez, M. ed. Open Innovation in the Food and Beverage Industry: Concepts and Case Studies. Cambridge, UK: Woodhead Publishing.
  • Garcia Martinez, M. and Walton, B. (2013). Crowdsourcing: the Potential of Online Communities as a Tool for Data Analysis. In: Garcia Martinez, M. ed. Open Innovation in the Food and Beverage Industry: Concepts and Case Studies. Cambridge, UK: Woodhead Publishing.
  • Garcia Martinez, M. (2012). Future R&D Strategies in Food & Drinks: Evolution from Orthodox Approaches to Open Innovation. In: Briz, J. and de Felipe Boente, M. I. eds. Food Value Chains Networks in the 21st Century: International Challenges and Opportunities. Madrid, Spain: Editorial Agrícola Española S.A., pp. 99-112.
  • Garcia Martinez, M., Silva, A. and O'Hanley, J. (2011). Using stochastic simulation to evaluate the cost-effectiveness of traceability systems: The case of quality control in a fresh produce supply chain. In: Hoorfar, J., Jordan, K., Butler, F. and Prugger, R. eds. Food Chain Integrity: A Holistic Approach to Food Traceability, Safety, Quality and Authenticity. Woodhead Publishing Ltd., pp. 38-50.
  • Garcia Martinez, M. and Broffman, F. (2011). The role of traceability in restoring consumer trust in food chains. In: Hoofar, J., Jordan, K., Butler, F. and Prugger, R. eds. Food Chain Integrity: A Holistic Approach to Food Traceability, Safety, Quality and Authenticity. Cambridge: Woodhead Publishing Limited, pp. 294-302.
  • Garcia Martinez, M. (2010). Enhancing consumer confidence in food supply chains. In: Mena, C. and Stevens, G. eds. Delivering Performance in Food Supply Chains. Woodhead Publishing Ltd, pp. 285-302.
  • Garcia Martinez, M. and Kenny, M. (2009). The Increasing Importance of Food Safety Key Messages. In: Lampietti, J. A., Lugg, D. G., van der Celen, P. and Branczik, A. eds. The Changing Face of Rural Space: Agriculture and Rural Development in the Western Balkans. World Bank Publications, pp. 71-86.
  • Garcia Martinez, M. and Poole, N. (2009). Ethical Consumerism: Development of a Global Trend and Its Impact on development. In: Borot De Battisti, A., MacGregor, J. and Graffham, A. eds. Standard Bearers: Horticultural Exports and Private Standards in Africa. International Institute for Environment and Development, pp. 18-21.
  • Briz, J., Garcia Martinez, M. and de Felipe Boente, M. (2008). Food safety in international trade: the Spanish experience in Mediterranean products. In: Canavari, M., Cantore, N., Castellini, A., Pignatti, E. and Spadoni, R. eds. International Marketing and Trade of Quality Food Products. Wageningen Academic Publishers, pp. 83-96.
  • Garcia Martinez, M. (2007). Food Safety, Veterinary and Phytosanitary Policy. In: Albania: Strategic Policies for a More Competitive Agriculture Sector. Sustainable Development Sector Unit, Europe and Central Asia, The World Bank, pp. 37-49.
  • Garcia Martinez, M., de Carlos, P., de Felipe, I., Briz, J., Morais, F. and Navarro, M. (2007). Quality Function Deployment: Can Improve Innovation Efficiency in the Food Industry?. In: Fritz, M., Rickert, U. and Schiefer, G. eds. Innovation and System Dynamics in Food Networks. Germany: Universitat Bonn - ILB, pp. 23-33.
  • Briz, J., de Felipe Boente, M. and Garcia Martinez, M. (2007). Food Safety in Agricultural International Trade: The Spanish Experience in Mediterranean Products. In: Canavari, M. and Spadoni, R. eds. International Marketing and International Trade of Quality Food Products. Bologna: Avenue Media, pp. 605-621.
  • Garcia Martinez, M. and Banados, F. (2004). El Impacto de la Legislacion Comunitara an las Exportaciones Chilenas de Productos Ecologicos. In: Escudero, F. ed. Agricultural Ecologica Y Alimentacion. Analisis Y Funcionamiento De La Cadena Comerical De Productos Ecologicos. Ediciones Mundi-Prensa, pp. 261-275.
  • Garcia Martinez, M., Gharbi, M. and Laajimi, A. (2004). Food Safety and Quality Systems in the Tunisian Olive Oil and Dates Sectors: An Exporters View. In: Rickert, U. and Schiefer, G. eds. Quality Assurance, Risk Management and Environmental Control in Agricultural and Food Supply Networks. Universitat Bonn, Germany, pp. 325-333.
  • Garcia Martinez, M., Illes, B., Lehota, J., Poole, N. and Skinner, C. (2004). Enforcement of Food Safety and Quality Requirements in the Fresh Vegetable and Fruit Import Supply Chain of the United Kingdom and Hungary. In: Beracs, J. and Lenhota, J. eds. Marketing Theory and Practice: A Hungarian Perspective. Akademiai Kiado, Budapest, pp. 341-361.
  • Garcia Martinez, M., Illes, B., Lehota, J., Poole, N. and Skinner, C. (2004). Az Elemiszer-Boztonsagi es-minosegi Kovetelmenyek Ervenyesylese az Eguesult Kiralysag es Magyarorszag friss Zoldseggyumolds Import Ellatasi Lancaban. In: Berács, J., Lehota, J., István, P. and Gábor, R. eds. Marketingelmelet: A Gyakorlatban. Tobb mint kiado Szakmai Partner, Budapest, pp. 289-303.
  • Garcia Martinez, M. and Poole, N. (2004). Developments in Fresh Produce Supply Chain Management Implications for Different Stakeholders. In: Schiefer, G. and Rickert, U. eds. Quality Assurance, Risk Management and Environmental Control in Agriculture and Food Supply Networks. Bonn: Universitat Bonn-ILB Germany, pp. 315-323.
  • Garcia Martinez, M., Poole, N. and Skinner, C. (2003). Metodologia de Estuidos de la Cadena Alimentaria. In: Briz, J. ed. Internet, Trazabilidad Y Seguridad Alimentaria. Spain: Ediciones Mundi Prensa, pp. 61-99.

Monograph

  • Garcia Martinez, M. (2006). The Challenge of Conforming to Sanitary and Phytosanitary Measure for WTO Accession and EU Exports:The Case of Ukraine. FAO Regional Office for Europe.
  • Garcia Martinez, M., Caswell, J., Fearne, A., Henson, S. and Khatri, Y. (2006). Exploring Alternative Approaches to Traditional Modes of Regulation of Food Safety. Imperial College London.
  • Garcia Martinez, M., Bourlakis, N., Brennan, M., Caswell, J. and Fearne, A. (2004). Review of the Economics of Food Safety and Food Standards. Imperial College London.
  • Garcia Martinez, M., Bourlakis, N., Brennan, M., Fearne, A. and Temple, M. (2004). Mapping of Potential Research Areas for Economics Analysis. Imperial College London.
  • Garcia Martinez, M. (2004). The Fruit Export Sector in Lebanon. The Challenge of Conforming to Sanitary and Phytosanitary Measures. Imperial College London.
  • Garcia Martinez, M., Collins, R., Fearne, A., Henson, S. and Khatri, Y. (2004). Global HACCP Implementation in the Beef Industry. Imperial College London.
  • Garcia Martinez, M. and Gilpin, J. (2004). The Challenge of Conforming to Mycotoxin Regulations for Iran's Agricultural Sector. Imperial College London.
  • Garcia Martinez, M., Skinner, C., Poole, N., Briz, J. and de Felipe, I. (2003). Benchmarking Safety and Quality Management Practices in the Mediterranean Fresh Produce Sector. Imperial College London.
  • Garcia Martinez, M., Illes, C., Lehota, J., Skinner, C. and Poole, N. (2003). Benchmarking Safety and Quality Management Practices in the Fresh Produce Sector in the UK and Hungary. Imperial College London.
  • Garcia Martinez, M., Mennesson, G. and Poole, N. (2002). The Impact of European Private Safety and Quality Standards on Fresh Produce Exports from Mediterranean Countries. Imperial College London.
  • Garcia Martinez, M. and Fearne, A. (1999). The Assured Combinable Crop Scheme for England and Wales: A Preliminary Assessment of the Costs and Benefits. Wye College, University of London.
  • Garcia Martinez, M. and Burns, J. (1997). The Impact of Technical Change on Employment on the UK Food and Drink Industries. University of Reading.

Conference or workshop item

  • Garcia Martinez, M., Zouaghi, F. and Sanchez, M. (2016). Does national culture still matter? Evidence from European Union innovation rates. In: R&D Management Conference 2016.
  • Pindado, E., Sanchez, M. and Garcia Martinez, M. (2016). The innovative entrepreneur and the context. In: R&D Management Conference 2016.
  • Garcia Martinez, M., Zouaghi, F. and Sanchez, M. (2015). Why too much diversity can be bad for creativity. In: XXVI ISPIM Conference - Shaping the Frontiers of Innovation Management. Available at: http://www.ispim.org.
  • Zouaghi, F., Garcia Martinez, M. and Sanchez, M. (2015). Alliance Portfolio Diversity: The moderating role of R&D human capital. In: The XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management. Available at: http://www.ispim.org.
  • Garcia Martinez, M. and Walton, B. (2012). The Wisdom of Crowds – Predicting Shopping Behaviour. In: Academy of Marketing Conference.
  • Silva, A., Garcia Martinez, M. and Bailey, A. (2012). The Impact of Child Obesity News on UK Household Food Expenditure. In: Joint Symposium by the Agricultural & Applied Economics Association (AAEA) and the European Association of Agricultural Economists (EAAE) on Food Environment: The Effects of Context on Food Choice.
  • Garcia Martinez, M., Sanchez, M., Manzini, R. and Lazzarotti, V. (2012). Investigating the Dimensions of Openness: What drives food companies to open up their innovation process?. In: The 6th International European Forum (Igls-Forum), System Dynamics and Innovation in Food Networks.
  • Garcia Martinez, M. (2011). Future R&D Strategies in Food & Drinks: Evolution from Orthodox Approaches to Open Innovation. In: IFAMA 21st Annual World Food and Agribusiness Symposium.
  • Silva, A., Garcia Martinez, M. and Bailey, A. (2010). Impact of Pesticide Residue Concerns on Fresh Produce Consumption in the UK. In: American Agricultural and Applied Economics Association Annual Meeting.
  • Hussein, M., Fearne, A. and Garcia Martinez, M. (2010). Comparative Analysis of Cost-effectiveness of Co-regulatory Approaches to Food Safety Controls. In: Agricultural Economics Society's 84th Annual Conference.
  • Silva, A. and Garcia Martinez, M. (2009). Impact of Traceability Regulation in Trade Margins. In: International Food and Agribusiness Management Association (IAMA) Conference on Global Challenges. Local Solutions.
  • Silva, A. and Garcia Martinez, M. (2009). On the Use of Stochastic Simulation to Measure the Impact of Traceback Solutions. In: E-Trace Conference - Harmonizing Methods for Food Traceability Process Mapping and cost/Benefit Calculations Related to Implementation of Electronic Traceability Systems.
  • Brofman Epelbaum, F., Garcia Martinez, M. and Souza Monteiro, D. (2009). Economic Evaluation of Technological Innovations in Food Traceability Systems. In: E-Trace Conference - Harmonizing Methods for Food Traceability Process Mapping and cost/Benefit Calculations Related to Implementation of Electronic Traceability Systems.
  • Garcia Martinez, M. (2007). Market Trends and Retailers' Strategies in Fresh Produce. In: Cal-Med Consortium Workshop III on Mediterranean Products in a Global Market Place, Instituto Europeo Del Mediterraneo. Available at: http://www.aic.ucdavis.edu/calmed/pastworkshops.htm#Barcelona.
  • Garcia Martinez, M., Briz, J., de Carlos, P. and de Felipe, I. (2006). Food Innovation and Market Risk: A Case Study of the Interface in the Food Industry. In: 99th European Seminar of The EAAE, Trust and Risk in Business Networks.
  • Garcia Martinez, M., Briz, J., de Carlos, P., de Felipe, I. and Morais, F. (2006). The Development of an Analytical Tool for Integrating 'The Voice of the Consumer' in New Product Development. In: 98th Seminar of the EAAE - Marketing Dynamics Within the Global Trading System: New Perspectives.
  • Garcia Martinez, M., Briz, J., de Carlos, P., de Felipe, I. and Morais, F. (2006). Consumer Perception of Quality Labels as a Competitive Tool in the Spanish Beef Sector. In: USDA and AIEA2 International Meeting, Competitiveness in Agriculture and The Food Industry: US and EU Perspectives.
  • Garcia Martinez, M. and Fearne, A. (2006). Is Co-regulation More Efficient and Effective in Supplying Safer Food? Insights from the UK. In: AAEA Pre-Conference Workshop on Economics of Food Safety.
  • Garcia Perez, A. and Garcia Martinez, M. (2006). The Agrifood Cooperative as a Network of Firms. A Theoretical Framework. In: 99th European Seminar of the EAAE, Trust and Risk in Business Networks.
  • Fearne, A. and Garcia Martinez, M. (2006). Is Co-Regulation More Efficient and Effective in Supplying Safer Food? Insights from the UK. In: New Food Safety Incentives and Regulatory, Technological, and Organizational Innovations - American Agricultural Economics Society.
  • Garcia Martinez, M., de Carlos, P., de Felipe, I. and Briz, J. (2005). A Study on Quality Perceptions and Food Safety: Strategic Actions for the Food Industry to Increase Consumer Confidence. In: 92nd Seminar of the EAAE, Quality Management and Quality Assurance in Food Chains.
  • Garcia Martinez, M., Illes, C., Lehota, J. and Poole, N. (2004). Food Safety Performance in EU Candidate Countries: The Case of the Fresh Produce Sector. In: 6th International Conference on Chain and Network Management in Agribusiness and the Food Industry. Wageningen Academic Publishers.
  • Garcia Martinez, M., Arribas, N., de Felipe, I. and Morais, F. (2004). Latest Developments in Quality Management in the Spanish Food Industry. In: Internal Conference of the International Association of Food and Ari-Food Economists Society.
  • Garcia Martinez, M., Briz, J., de Felipe, I., Koc, A., Poole, N. and Yalcin, I. (2004). Benchmarking International Food Safety Performance in the Fresh Produce Sector. In: 84th European Seminar of the EAAE, Food Safety in a Dynamic World.
  • Garcia Martinez, M. and Poole, N. (2004). The Development of Private Food Safety and Quality Standards: Implications for Mediterranean Countries. In: 88th European Seminar of the EAAE, Retailing and Producer-Retailer Relationships in the Food Chain.
  • Garcia Martinez, M., Briz, J., de Felipe Boente, M. and Poole, N. (2003). Quality Policy in Agricultural Exports Mediterranean Developing Countries to EU. In: 83rd European Seminar of the EAAE, Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy.
  • Garcia Martinez, M., Poole, N. and Skinner, C. (2003). The Development of Private Food Safety and Quality Standards and Impact on Exports from Mediterranean Countries. In: 82nd European Seminar of the EAAE, Quality Assurance, Risk Management and Environmental Control in Agriculture and Food Supply Networks.
  • Garcia Martinez, M., Gharbi, M. and Laajimi, A. (2003). Introducing HACCP System in the Tunisian Dates Sector: An Exploratory Case Study. In: 83rd European Seminar of the EAAE, Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy. Istituto Agronomico Mediterraneo del CIHEAM.
  • Garcia Martinez, M., Gharbi, M. and Laajimi, A. (2003). Food Safety and Quality Systems in the Tunisian Olive Oil and Dates Sector: An Exporter View. In: 82nd European Seminar of the EAAE, Quality Assurance, Risk Management and Environmental Control in Agriculture and Food Supply Networks. Universität Bonn-ILB.
  • Garcia Martinez, M., Monjas, Z. and Poole, N. (2002). A Repositioning Strategy for Olive Oil in the UK Market. In: Hawaii International Conference on Business.
  • Garcia Martinez, M. and Banados, F. (2001). Impact of EU Organic Product Certification Legislation on the Development of the Chilean Organic Supply Chain. In: 72nd Seminar of the European Association of Agricultural Economists, Organic Food Marketing Trends.
  • Garcia Martinez, M., Monjas, Z. and Poole, N. (2001). A Repositioning Strategy for Olive Oil in The UK Market. In: 71st Seminar of the European Association of Agricultural Economists, The Food Consumer in the Early 21st Century.

Book

  • Garcia Martinez, M. (2013). Open Innovation in the Food and Beverage Industry. Cambridge, UK: Woodhead Publishing.

Thesis

  • Sausman, C. (2016). Social Capital Formation in Global Value Chains: Evidence from Peru's Alternative Development Program.

Research report (external)

  • Garcia Martinez, M. (2007). The Red Tractor Scheme. [Online]. European Commission, Directorate General, Joint Research Centre. Available at: http://foodqualityschemes.jrc.ec.europa.eu/en/documents/Casestudies_9-RedTractor.pdf.
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