Portrait of Dr Rebecca Ogden

Dr Rebecca Ogden

Lecturer in Latin American Studies


Before joining the University of Kent in September 2017, Dr Rebecca Ogden completed an AHRC-funded PhD on affect and contemporary tourism in Cuba at the University of Manchester. She has taught at the University of Manchester and at Lancaster University as well as in Mexico and Argentina.

Research interests

Rebecca's research interests include:

  • The intersection of market forces and articulations of national identity, especially in the contexts of tourism and nation branding
  • Affective labour and affective currencies
  • Digital, popular and visual culture
  • Mexico, Cuba and the Caribbean in the 20th and 21st centuries


Rebecca teaches Latin American culture, politics and history in the 20th and 21st centuries. 



  • Ogden, R. (2019). Lonely planet: affect and authenticity in guidebooks of Cuba. Social Identities [Online] 25:156-168. Available at: https://doi.org/10.1080/13504630.2017.1414592?.
    Record numbers of international visitors to Cuba in recent years amidst dramatic political and economic shifts have reinforced the island's reputation as a destination to visit urgently, ‘before it changes’. In foregrounding a normalised framework of affect and authenticity and directing tourists towards intimate experiences and encounters, bestselling English-language guidebooks contribute towards a selective interpretation of Cuba and of Cubans. However, their recommendations obscure the work, stresses, inequalities and political implications on which touristic encounters rest. This study emphasises the influence of texts in the mediation and management of affect in tourism, challenging the dominance of ethnographic methods in this field.

Edited book

  • Ogden, R. (2018). Branding Latin America: Strategies, Aims, Resistance. [Online]. Fehimović, D. and Ogden, R. eds. Lanham, Maryland: Lexington Books. Available at: https://rowman.com/ISBN/9781498568289/Branding-Latin-America-Strategies-Aims-Resistance#.
    As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.
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