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Undergraduate BSc (Hons)

with a Year Abroad

Develop the creative and analytical skills to influence people's decisions.
Typical offer

Key information

  • UCAS code
    UCAS N502
  • Study mode
  • Duration
    4 years full-time
  • Location
Also available with
  • earth Year Abroad
  • cog Year in Industry
  • cube Foundation Year

Course overview

If you’re creative and have great communication skills, then a career in Marketing is for you. 

Accredited by the Chartered Institute of Marketing (CIM), our Marketing course will help you to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics.

Alongside marketing topics you’ll also learn essential theory of general business to help you understand the role of a marketer in context.

The year abroad at one of our partner universities allows you to immerse yourself in a new culture as you study and build valuable experience that bolsters your CV.

As a graduate made at Kent Business School, you’ll have the skills to become successful marketer with a head start towards Level 5 CIM qualifications.  

Everything you need to know about our Marketing course

Entry requirements

Typical A level offer
The University will consider applications from students offering a wide range of qualifications. Click below to find out more.

Course structure

Learn how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy.

How you'll study

Our teaching staff bring the subject to life and draw you into the conversation through lectures, seminars, presentations and computer-based simulations.

From KBS graduate to Associate Client Director in just three years.

My advice for all students seeking a graduate job is ‘network’.

Your future

Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including: 

  • The Daily Telegraph
  • Sky
  • Sainsbury’s
  • Tesco
  • Transport for London
  • Yahoo! UK
  • KHL Group
  • Hewlett Packard – HP
UK marketing graduate salaries
Very high
Average base pay (6 salaries)
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A vibrant environment.

See what it's like to study Marketing at Kent with a tour of our Canterbury campus.

Fees and funding

Tuition fees for 2023 entry


  • UK
  • EU
  • International

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Fees for year in industry

Fees for undergraduate students are £1,385.

Fees for year abroad

Fees for undergraduate students are £1,385.

Students studying abroad for less than one academic year will pay full fees according to their fee status.

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.


We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

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Search scholarships

Next steps

Ready to apply?

If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.

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Kent focus

Student life

Find out more about life at Kent.

Top 50

Kent ranked top 50 in the The Complete University Guide 2023 and The Times Good University Guide 2023.

Kent Sport

Free membership for undergraduates living on campus in 2023.

Research excellence

Kent has risen 11 places in THE’s REF 2021 ranking, confirming us as a leading research university.


An unmissable part of your student experience.

Key information about this course