The Management BSc is taught in Kent Business School (KBS). The programme aims to develop a new kind of business professional for the 21st century, as alive to their social responsibilities to the community as to the needs of their investors, shareholders and employers.
The programme develops your leadership skills in relation to decision-making, problem-solving, teamworking, negotiation and employee
performance management. It produces graduates who can pursue
operational line management positions in a range of diverse
organisations, including public, private and non-profit, as a stepping
stone to senior management positions.
You gain the skills and knowledge essential for managing key areas of organisations, including accounting, human resources, quantitative methods, marketing, strategy and operations. You also develop an understanding of the role and interrelationship between strategic management, human resource management and operations management.
Graduates of the Management BSc have an appreciation of the global challenges facing managers from both an operational and a strategic perspective, and are sensitive to the need for business ethics and corporate social responsibility to be an integral part of management policy and practice.
KBS is a top 20 UK business school for academic teaching, student satisfaction and graduate employment prospects. We provide a friendly, student-focused environment, which helps you to make the most of your studies.
As a student at Kent Business School, you also have the opportunity to gain the Chartered Management Institute’s (CMI) Level 5 Professional Diploma in Management and Leadership alongside your degree.
Our Management programme is also available as a joint honours degree with, for example, Economics or a modern European language.
You have the option to take this programme with a year in industry. For details, see Management with a Year in Industry.
Kent Business School has excellent links with business schools globally, including in China, USA, Hong Kong, France, Germany, Spain, Sweden and Italy. Our wide array of exchange partners give you the opportunity to gain international experience. Our partners are committed to enhancing their international outlook while providing excellent teaching. You will gain invaluable work experience, develop your understanding of a new culture and improve your language skills.
Our exchange partners include these top ranked institutions amongst others:
- University of Technology, Sydney
- Renmin University of China, School of Business
- University of Hong Kong
- Neoma Business School
- Freie Universitat Berlin
- University of Florence
- IE Madrid University
- Stockholm Business School
- Georgetown University.
Alongside your studies, you can discover how to turn your idea into a successful business at our ASPIRE centre, which provides practical advice and support, and runs our Business Start-up Journey initiative.
In the National Student Survey 2018, over 86% of final-year Management Studies students who completed the survey, were satisfied with the quality of teaching on their course.
For graduate prospects, Business, Management and Marketing at Kent scored 89% in The Guardian University Guide 2019 and 88 out of 100 in The Complete University Guide 2019.
Of Business Studies students who graduated from Kent in 2017 and completed a national survey, over 94% were in work or further study within six months (DLHE). .
Teaching Excellence Framework
Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.
Please see the University of Kent's Statement of Findings for more information.
The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.
Based on ongoing sector research, new or updated modules for 2018/19 will include, subject to final approval:
- CB6004 - Employee Performance Management
- CB6003 - Leadership and Management Development
- CBxxx - Management Problem
- CB587 - Digital Marketing Strategy
On most programmes, you study a combination of compulsory and optional modules. You may also be able to take ‘elective’ modules from other programmes so you can customise your programme and explore other subjects that interest you.
|Compulsory modules currently include||Credits|
CB312 - Introduction to Management
The module introduces students to theories of management beginning with classical management perspectives through to contemporary management concepts. It will illustrate the continuities and transformations in management thinking throughout the 20th and 21st century. The main topics of study include: Scientific Management; Human Relations Approach; Bureaucracy and Post-Bureaucracy; The Contingency Approach; Culture Management; Leadership; Aesthetic Labour; Extreme Management.View full module details
CB313 - Introduction to Statistics for Business
So much of the world of business is based on quantitative information—sales, stock control, investments, loans, production levels, staffing numbers, share prices, interest rates, quality control, etc. etc. In almost any organisation where you work you must expect to deal with numbers. This module introduces you to the way you can make use of quantitative information through statistical analysis.
Topics may include:
The nature and use of numerical information
• Summarising data
• Graphical representation of data: histograms, pie charts, cumulative frequency curves
• Measures of location and dispersion
• Probability, distributions and expected values
• Sampling and its uses
• The ?2 distribution, questionnaire analysis and contingency tables
• CorrelationView full module details
CB343 - Global Business Environment
The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.
An indicative list of topics is given below:
2. External environment in a cross-border context
3. Introduction to international trade
4. Introduction to international investment
5. Global finance
6. Technology,Innovation and sustainability
7. Introduction to international entrepreneurship
8. Social responsibility and ecological environment
9. Challenges, risks and change
10. variety of geopolitical country contextsView full module details
CB364 - Business Analysis Tools
An indicative set of topics to be covered within the module are outlined below.
• Basic Spreadsheet Functionalities: Introduction to common spreadsheet features: workbooks, worksheets, menus, cells, rows, columns, data types, relative and absolute cell addressing, copying, basic formulae, naming cells, formatting, charts and graphs, printing.
• Data Management Facilities: sorting, filtering, data forms, pivot tables.
• What-If Analysis: scenario manager, goal seek, data tables.
• Basic Financial Analysis: Introduction to basic financial analysis and how to carry this out using spreadsheets: compound interest, discounting, NPV, IRR, loans and mortgages.
• Advanced Spreadsheet Functionalities: automating tasks and solving simple optimisation business problems.View full module details
CB369 - Financial Accounting, Reporting and Analysis
The module will begin with an introduction to the link between business and accounting in order to show the value to the students of their having some knowledge of accounting. The module is designed to teach students how to prepare, read and interpret financial information with a view to their being future business managers rather than accountants.
The module will continue with a brief demonstration of double-entry bookkeeping. Students will not be examined on this, it is merely to put bookkeeping and accounting in context. Following on from this, students will be shown how to prepare financial statements from a trial balance and make adjustments to the figures given by acting on information given in a short scenario.
The regulatory framework of financial reporting will be considered as will the annual reports and accounts of a variety of organisations. The module will finish will an analysis of financial statements with students shown how to interpret data and make sensible recommendationsView full module details
CB370 - Introduction to Marketing
The module introduces to students the importance of marketing in competitive and dynamic environments.
The key indicative topics of the module are:
• The marketing role and concept
• Auditing the marketing environment as part of the marketing planning process
• Market segmentation, targeting and positioning
• Brand development and management
• Management of the marketing mix
o Product; including new product development and the marketing of services
o Promotion; including digital media, advertising, sales promotion, publicity, PR, personal sales et al.
o Extended marketing mix; including people, physical evidence and process
• Ethical issues in marketingView full module details
CB391 - Business Organisation, Issues and Skills
This module provides fundamental knowledge of a range of business organisations, business purpose, ownership types and stakeholder influence. It further introduces organisational structures, functional areas and the impact of the external environment on business. Furthermore, this module introduces the many factors that shape the nature of organisations operating in an increasingly complex business environment such as innovation, internationalisation, entrepreneurship, and sustainability. Module participants explore this dynamic nature of business and consider successful existence within modern organisations through studying and applying employability skills such as leadership, teamwork, and resilience.View full module details
EC313 - Microeconomics for Business
This module is designed for students who have not studied Microeconomics for Business before or who have not previously completed a comprehensive introductory course in economics. However, the content is such that it is also appropriate for students with A-level Economics or equivalent, as it focuses on the analysis, tools and knowledge of microeconomics for business.
The module applies economics to business issues and each topic is introduced assuming no previous knowledge of the subject. The lectures and related seminar programme explain the economic principles underlying the analysis of each topic and relate the theory to the real world and business examples. In particular, many examples are taken from the real world to show how economic analysis and models can be used to understand the different parts of business and how policy has been used to intervene in the working of the economy. Workshops are included in the module to apply economic analysis and techniques to business situations.
The module is carefully designed to tell you what topics are covered under each major subject area, to give readings for these subjects, and to provide a list of different types of questions to test and extend your understanding of the material.View full module details
|Compulsory modules currently include||Credits|
CB5011 - Human Resource Management
This module will introduce students to the key concepts of managing people involving and examination of organisational, management and human resource management theory and practice. This will be achieved through relating relevant theory to practical people and organisational management issues.
The key topics of the module are:
• The nature of human resource management
• Motivation in the workplace
• Work organisation, job design and flexible working
• Groups and team working
• Diversity in the workplace
• Recruitment & selection
• Learning and development
• Employee Involvement and participation
• Employee performance and reward
• Ethical HRMView full module details
CB612 - New Enterprise Development
This module is designed to provide students across the university with access to knowledge, skill development and training in the field of entrepreneurship with a special emphasis on developing a business plan in order to exploit identified opportunities. Hence, the module will be of value for students who aspire to establishing their own business and/or introducing innovation through new product, service, process, project or business development in an established organisation. The module complements students' final year projects in Computing, Law, Biosciences, Electronics, Multimedia, and Drama etc.View full module details
CB676 - Strategy Analysis and Tools
The module provides a broad, basic understanding of strategy and strategic management, on which further strategic analysis and exploration of strategic issues can be built. It introduces students to the key vocabulary, concepts and frameworks of strategic management and establishes criteria for assessing whether or not a strategy can be successful. It introduces students to frameworks for analysing the external and internal environments and to different theories of how these relate and of their impact on strategy formulation and implementation.
Students will learn how to identify strategic issues, develop strategic options to address them and decide which option(s) to recommend. Through theoretical readings and case studies, students will develop an appreciation of strategy in different contexts and from different perspectives and of the complexity of strategic decision-making. Students will enhance their ability to read business articles from a strategic perspective and to present strategic arguments in a structured mannerView full module details
CB677 - Financial Management for Decision Making and Control
The aim of this module is to provide students with in-depth knowledge about the accounting and control systems businesses use for making managerial decisions. In particular, the module focuses on profit planning decisions and it gives students a thoughtful understanding of the functioning and range of financial controls managers use for making profit planning decisions, related to both the business as a whole and its segments. Students are expected to conduct a management project: they will prepare a business plan that takes into account strategic, marketing and financial aspects. The module also enables students to know how to use accounting and control tools to assess business performance, provide feedback and give recommendations for improvements aimed to create more socially responsible and sustainable businesses. As such, this module is core to the degree program, because it gives an introduction to three key areas: managerial decision making, performance management and organisational financial management.View full module details
CB733 - Business Ethics and Sustainable Management
Business ethics and sustainability are central to contemporary management and thus this module will explore the following topics:
• History, definitions and timeline of society's view on business ethics and sustainability
• Cross-disciplinary approaches to ethics and sustainability
• Role of globalisation, policy and culture
• Ethics and ethical dilemmas
• Change Management, Values, Governance and Leadership
• Sustainable Business Models
• Social Innovation
• Partnerships and collaboration
• Responsible Supply Chain Management
• Environmental Assessment Frameworks and Sustainable Management in practice
• Sustainable Supply Chain Management
• Innovation and creativity
• The role and responses of Corporations, SMEs, Public and not-for-profit organisationsView full module details
CB750 - Project Management
Project Management aims to provide an understanding of the key concepts and practices within the context of the organisational setting and the wider business and technological environment.
This module aims to develop a critical understanding of project management to enable students to recognise the importance of the discipline in a variety of organisational and functional contexts. Students should develop a critical understanding of the concepts employed in project management at strategic, systems and operational levels, and an appreciation of the knowledge and skills required for successful project management in organisations.
Included topics of the module are:
• Project life cycles and alternative development paths;
• Feasibility studies;
• Time management;
• Project planning and control techniques, including Gantt charts, CPM;
• Resource planning;
• Quality Control;
• Project communication;View full module details
CB786 - Operations Management
Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations Management and to learn how to evaluate alternatives and make recommendations. Topics are likely to include:
• Strategic role of operations and operations strategy
• Design of processes and the implications for layout and flow
• Design and management of supply networks in national and international contexts
• Resource planning and management
• Lean systems
• Quality planning and managing improvementView full module details
CB790 - Employability for Stage 2 Business Programmes
The module helps prepare students to acquire and develop the employability and transferable skills necessary to search and successfully apply for work experience and graduate opportunities in the commercial and public sector and postgraduate study.
The curriculum builds on employability support offered at Stage 1 providing intermediate level knowledge and exercises in application writing, CVs, careers advice, interview and assessment centre techniques, numeracy and competency tests, and psychometric evaluation.View full module details
|Optional modules may include||Credits|
CB757 - Research and Consultancy Methods
This module introduces students to the nature of research and the business consultancy processes involved in carrying out research and consultancy in an area of management, technology and enterprise. The module prepares students for their respective independent research work in an organisational or industry context; and for undertaking management interventions in the workplace.
Topics may include:
• Nature of research - what is it and who cares?
• Research approaches, Philosophy of thinking and claims; and key methodologies of research.
• Research and consultancy project designs and methodologies (case study, survey, etc):
• Data collection and analysis
• Formulating research & consultancy aim(s) and objectives;
• Nature of consultancy and consultancy approaches/interventions;
• Role of management consultancy;
• Research proposal and tender writing, research ethics and project planning.
• The management consulting process;
• Strategy problem solving skills;
• Client engagement;View full module details
CB738 - Buyer Behaviour
This module introduces students to core concepts and theories about decision-making, behaviour and consumption, including individual and organisational perspectives. It is based around understanding how purchase and consumption decision is made and the influential factors affect decision-making process and subsequent behaviours. This module will include:
Introduction to Buying behaviour – Buyer, User, and Consumer
Decision Making Theories
Needs, Wants, Motivation and Involvement
Learning Theories and Perception
Attitude Theories and Consumption
Affect, Perceived Risk and Buying Behaviour
Segmentation, Targeting, and Positioning
Organizational Buying BehaviourView full module details
CB5014 - Contract Law and Consumer Protection
The law affects the commercial world in many ways. This module focuses on the importance of law in governing transactions between individuals and businesses; what is required for legally compliant contracts; what the law expects of organisations in terms of protecting the consumer, and how businesses manage and avoid disputes. By enabling students to become familiar with those parts of the law they are most likely to encounter in their careers and in business the module helps them better understand the obligations that parties have to each other in law.
Topic areas are:
• The English Legal System
• The Legal Process and Dispute Resolution
• Law of Contract – including:
• Contract terms
• Vitiating elements, including misrepresentation and economic duress
• Performance and discharge of contract, including frustration
• Breach of contract
• Common law and equitable remedies, including damages
• Consumer ProtectionView full module details
CB545 - Marketing Research
This module aims to provide students with understanding and experience of the theory and practice of marketing research. During the module students design and implement a marketing research plan, design a questionnaire, collect and analyse data, prepare an oral presentation and write a marketing research report.
The main topics of study are as follows:
• Introduction to marketing research: Defining and designing marketing research projects
• Understanding data: Secondary data and databases
• Primary data collection techniques.
• Questionnaire design
• Measurement and measurement scales and error.
• Sampling and sample design and error
• Entering and coding data with SPSS
• Data analysis techniques
• Communicating the results of marketing research.View full module details
|Compulsory modules currently include||Credits|
CB6003 - Leadership and Management Development
The module aims to develop critical appreciation of the management activities and leadership skills required in dynamic organisations operating in both national and international contexts. Current theory and research on the role which appropriate leadership behaviours can play in improving managerial and organisational effectiveness is explored. In addition a core feature of the module is student engagement in a range of individual and group development activities and their subsequent self-reflection on their progress and ongoing development needs. In doing so the module aims to develop self-awareness and emotional intelligence in the practice of management, as well as promoting the importance of personal strategies relating to career management, and individual leadership behaviour.
Areas to be covered will include:
• Review of Management Activities and Roles: Planning and decision making, organising and resourcing, controlling and accountability including performance management responsibilities.
• Leadership v Management: Consideration of the differences in these roles within organisations.
• Development of Leadership Theories: From transactional to ethical, authentic and transformational leadership approaches and models of 'leaderful' practice.
• Strategic leadership: Business values, organisational culture(s) and business ethics.
• Leadership in Different Cultures: International perspectives on leadership behaviour and effectiveness; communicating across cultures.
• Managing Self: Self-concept; impression management, networking; organisational power and politics; career development strategies.
• Managing & Influencing Others: Emotional intelligence, assertiveness, ethical power and influence strategies, delegation, empowerment and trust.
• Managing & Leading Teams: Creating high performance teams; team roles; stages of group formation/team life cycle; team building.View full module details
CB613 - Entrepreneurship
This module facilitates the development of an entrepreneurial mind-set, and equips students with necessary cutting-edge knowledge and skills vital for generating value in a knowledge based economy. The curriculum will include the following areas of study:
• Broader application of entrepreneurship
• Co-creation as a new form of generating value in an innovation ecosystem.
• Managing innovation entrepreneurially
• Entrepreneurial opportunity
• Entrepreneurial Motivation
• Entrepreneurial Marketing
• Entrepreneurial Finance – Finance fuels entrepreneurship.View full module details
CB679 - Corporate and Business Strategy
This module will extend students' knowledge and understanding of strategic management and strategic issues. It will introduce a range of contemporary issues associated with the formulation and implementation of corporate and business strategies with an emphasis on identifying and implementing strategic change within the organisation, building dynamic capabilities and developing coherent strategies. Issues might include strategies for a recession, global strategies, knowledge-based strategies, firms and industries, strategies where profit is of secondary (or no) importance. The module will also extend students’ theoretical knowledge by presenting contemporary debates and issues in strategic thinking. The module will use a project in which students identify and suggest possible strategic solutions to a strategic issue in a real organisation to develop students’ ability to link theory and practice in real-life situations.View full module details
CB788 - Technology-Driven Business Innovation
The aim of this module is to provide students with (1) a systematic understanding of how information technology is driving business innovation, (2) the methods and approaches used by managers to exploit new digital opportunities, and (3) an appreciation of the knowledge and skills needed to manage the business innovation. By the end of this module, students will be equipped with the necessary knowledge and tools to deal with current business issues including digital transformation and emerging business models via technological innovations.View full module details
CB792 - Employability for Stage 3 Business Programmes
The module helps prepare students to acquire and develop the employability and transferable skills necessary to search and successfully apply for work experience and graduate opportunities in the commercial and public sector and postgraduate study.
The curriculum builds on knowledge and experience gained in related employability modules delivered at Stages 1 and 2, providing further guidance and more advanced practical exercises in application writing, CVs, careers advice, interview and assessment centre techniques, numeracy and competency tests, and psychometric evaluation. The aims here are to support students during their final year in applying for good graduate jobs and MSc degree programmes.View full module details
|Optional modules may include||Credits|
CB794 - Predictive and Prescriptive Analytics
The aim of this module is to equip students with basic knowledge of analytics tools to analyse and interpret data, forecast future trends and optimise decisions in many areas of business, including operations, marketing and finance.
The module covers two indicative themes as follows:
1. Predictive analytics. In this part of the module, students will learn approaches to extract information from existing data sets in order to determine patterns and predict future outcomes and trends. Approaches include regression analysis, forecasting techniques, simulation and data mining.
2. Prescriptive analytics. In this part of the module, students will learn how to develop optimisation models to support business decision making. Students will be guided through demonstrations involving a variety of business problems, including transportation, assignment, product mix and scheduling problems.View full module details
CB751 - Psychology of the Contemporary Workplace
This module presents an overview of what work psychology is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. Many work places operate sophisticated and expensive systems for assessing the costs and benefits of various workplace elements but often do not extend this to the management of employees. This module aims to demonstrate the benefits of having a comprehensive understanding of the role psychology can play in the management of people in contemporary organizations. Indicative content includes:
• Work psychology
• Individual differences and psychometrics
• Best practice personnel selection
• Stress and well-being
• Stereotypes and group behaviour
• Leadership and diversity
• The dark side of personality
• Political behaviour in the workplace
• The psychology of entrepreneurs
• Using work psychology to enhance employabilityView full module details
CB755 - Business Management Project
This module will allow students to work on a substantive piece of research which will allow them to frame and prioritise real business problems using well known fields and frameworks within academic business and management disciplines.
• Developing important research questions in the area of business and management
• Literature search and review
• Understanding different research designs used in business and management research projects
• Collection, use and analysis of secondary and primary data
• Developing Analytical and Critical Thinking in using theory and data to frame and address business and management problems
• Preparing and structuring the Business/Consultancy Project
• Referencing, Citations and Developing writing skills
• Communication and Presentation skillsView full module details
CB746 - Cross-Cultural Management
This module offers a comprehensive introduction to the area of cross-cultural management research. Based on a critical analysis of the assumptions underlying various approaches to studying national cultures, frameworks are applied to understand cross-cultural issues managers in international organisations may face. Indicative topics are:
• Management and culture
• Different approaches to cross-cultural management
• Cultural-frameworks and its application
• Roles of the global manager
• Global management challengesView full module details
CB678 - Contemporary Management Challenges
This module will explore more advanced management and organizational theory to facilitate students’ examination of contemporary management challenges. As well as considering these challenges from a mainstream managerial perspective, the module will also draw on the perspective of critical management studies as a means of providing an alternative viewpoint on contemporary management issues. Indicative topic areas may include:
Globalization and anti-globalization
The character of ownership – foreign versus national ownership
Social and environmental sustainability
Corporate social responsibility and corporate criminality
Organizational misbehaviour and resistance
Organizational identity and identity work
Masculinisation and Feminisation of Management
New forms of work such as emotional labour and aesthetic labour
New organizational formsView full module details
CB684 - Strategic Human Resource Management
This module will introduce students to the key concepts of managing people, involving an examination of organisational, human resource management and industrial relations theory. This will be achieved through relating relevant theory to practical people and organisational management issues.
Topics of study are:
The theory of strategic HRM; Strategic HRM and Business Strategy;
Strategic HRM and Organisational Performance;
Strategic employee involvement and participation;
HRM in the public sector;
HRM in Small and Medium Enterprises;
HRM in the voluntary sector;
Strategic HRM in the international context.View full module details
CB688 - Decision Analysis
Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved. Decision Analysis (DA) provides a structured and coherent approach to decision making. It involves a wide range of quantitative and graphical methods for identifying, representing, and assessing alternatives in order to determine a best course of action. DA is regularly employed by many leading companies in the pharmaceutical, oil and gas, utilities, automotive, and financial services sectors. In this module, you learn about the basic concepts of DA and how to apply it in a variety of practical business planning situations.View full module details
CB693 - New Product Marketing
This module introduces students to core theories about innovation and new product marketing. It is based around understanding what a new product is and illustrating effective new product marketing practices through a systematic new product marketing process. Indicative topics are:
• New Products Marketing and Innovation
• New Product Strategies
• Models on New Product Development
• Market research and its influence on New Product Development
• Managing the new product development process from idea generation to commercialisation
• The marketing/R&D interfaceView full module details
CB658 - Diversity in Organisations
This module presents an overview of what workforce diversity is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. The demographics of the population and the workplace are changing drastically because of a number of factors, such as an increasing number of ethnic minorities and women in the workforce and in management. Accordingly, there is a need to effectively understand and manage workforce diversity not only to increase organisational business outcomes but also to create an inclusive workplace in a socially responsible manner.
The module will examine issues confronting managers of a diverse workforce. In particular issues such as ethnicity, race, language, ageing, disability, gender, and intersectional identities will be discussed. Two key approaches towards managing diversity will be explained, i.e. the social equity case of managing diversity, and the business benefits case of managing diversity. The module will explore a range of diversity related concepts and topics, such as social identity, stereotyping, discrimination, intergroup conflict, structural integration, and organisational change.
Indicative topics are:
• Origins of diversity and equal opportunity in the workplace context;
• Social and psychological perspectives on workplace diversity;
• The UK and European diversity contexts;
• Business benefits case and social equity case of managing diversity;
• The legal framework for diversity;
• Organisational approaches to diversity;
• Contemporary issues central to the experiences of diverse individuals in the UK and in organisations across a range of diversity dimensions;
• Diversity management in an international contextView full module details
CB520 - Service Management
Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations and Service Management and to learn how to evaluate the alternatives and make recommendations. Topics include:
• The nature of services and service strategy
• Service development and technology
• Service quality and the service encounter
• Project/Event management and control
• Managing capacity and demand in services
• Managing inventoriesView full module details
CB6004 - Employee Performance Management
This module focusses on performance management activities undertaken by both line managers and functional HR managers in organisations in a variety of contexts (such as private, public and voluntary sector) and geographical settings (domestic and international). The aim of the module is to analyse organisational processes and practices pertaining to the optimisation of employee performance and managing related aspects of the employment relationship. Underpinning theories/principles related to this module arise mainly from psychology and organisational behaviour origins, and will include critiques from a variety of appropriate perspectives such as ethical, unitarist, pluralist, and labour process perspectives. A key aspect of the module is to develop students' conceptual and practical skills in managing employee performance.View full module details
CB602 - Digital Marketing Applications
The module looks at how digital marketing applications can be used by modern organisations. The module considers the fundamental technologies that support digital marketing along with the regulatory and societal challenges that must be taken into account, for example, privacy and data protection. The methods available to attract customers through digital marketing are covered making a distinction between paid methods, such as sponsored search, and non-paid methods, such as an organisation's own social media assets. Issues around loyalty are considered especially in the context of falling search costs which enable customers to switch providers.
The unique nature of digital products, for example music downloads or video streaming, are outlined with the marketing challenges and opportunities this presents. The module stresses the importance of implementation, using applied examples, and the uncertainty involved.
The digital marketing environment; Enabling technologies for digital marketing; Website design, implementation and analysis; Social media; Social commerce; Customers in the Internet age: knowing, reaching & retaining the customer; Network effects and versioning; Loyalty, Customer Relationship Management and Data Mining; E-Marketing campaigns; Brands in the Internet age; Data protection, privacy and legal issues; Digital marketing and globalisationView full module details
Teaching and assessment
We use a variety of teaching methods, including lectures, case-study analysis, group projects and presentations, and problem-based learning scenarios and management simulations. Assessment is by a mixture of coursework and written examinations.
For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules. Please refer to the individual module details under Course Structure.
Methods of assessment will vary according to subject specialism and individual modules. Please refer to the individual module details under Course Structure.
Knowledge and understanding
You gain knowledge and understanding of:
- the impact of external factors on key strategic decisions relating to the performance and competitiveness of business operations in a global and local context
- key theories and research on effective leadership and management development, including cross-cultural challenges of managing in an international context
- the main theories, frameworks and practices relating to employee performance management
- a range of theories, models, frameworks and research directed at improving operational performance in relation to customer satisfaction, supply chain management, sustainability and business excellence
- approaches to fostering innovative, enterprising and creative business solutions in organisations and the digital age
- research and consultancy methodologies appropriate to the analysis and evaluation of business management problems.
You develop the ability to:
- evaluate the importance of subject-specific facts, theories, paradigms, principles and concepts in relation to their ability to explain and solve problems
- assess and critically evaluate evidence with detailed reference to methodology and the source of data
- critically analyse the strengths and weaknesses of the analytical techniques employed in empirical data
- analyse and synthesise information and present a structured and evidential reinterpretation of the information, which can be used to give an insight into issues relevant to a business and management context
- develop a reasoned and well-structured argument that challenges underlying assumptions
- reflect critically upon own learning and continuing professional development.
You develop the ability to:
- manage people effectively demonstrating team building and leadership skills as well as sensitivity to intercultural issues
- demonstrate competence in analysis and interpretation of business performance data
- plan and execute a sustained piece of independent work to a set time frame
- use information technology to record and communicate business data in a logical and accurate manner
- select and apply a range of appropriate quantitative and qualitative methods to investigate business problems
- employ a range of techniques associated with managing and improving organisational performance in the digital age.
You develop the ability to:
- work and learn independently, exercising initiative, self-discipline and responsibility for personal development
- demonstrate an awareness of international management issues and challenges
- take a creative, innovative and adaptable approach to change
- demonstrate professional interpersonal communications and networking skills
- work effectively in teams, demonstrating leadership skills
- exercise ethical risk-taking and decision making.
We have an excellent record of graduate employment with recent graduates finding work in a variety of careers in management, business analytics, marketing, recruitment and business development.
Recent graduates have taken up positions in a wide range of companies and organisations, including:
- Transport for London
- Yahoo! UK
- Thames Valley Police.
Help finding a job
Kent Business School has an excellent international reputation and good links with businesses globally. This network is very useful to students when looking for work in industry. Our qualified careers practitioners provide support to all business undergraduate students for up to three years after graduation.
The University also has a friendly Careers and Employability Service, which can give you advice on how to:
- apply for jobs
- write a good CV
- perform well in interviews.
The Backpack to Briefcase scheme provides bespoke career and skills development events and activities for all Kent Business School students. Available from first year through to graduation, Backpack to Briefcase is designed to prepare you for a successful career after university.
You graduate with a solid grounding in core business management concepts, theories and skills, with a particular focus on global business.
To help you appeal to employers, you also learn key transferable skills that are essential for all graduates. These include the ability to:
- think critically
- communicate your ideas and opinions
- manage your time effectively
- work independently or as part of a team.
You can also gain skills by signing up for one of our Kent Extra activities, such as adding much-sought-after analytical skills to your degree via Kent’s Q-Step Centre or learning a language.
As a student at Kent Business School, you also have the opportunity to gain the Chartered Management Institute’s (CMI) Level 5 Professional Diploma in Management and Leadership alongside your degree. CMI qualifications are highly sought after by employers.
The University will consider applications from students offering a wide range of qualifications. Typical requirements are listed below. Students offering alternative qualifications should contact us for further advice.
It is not possible to offer places to all students who meet this typical offer/minimum requirement.
New GCSE grades
If you’ve taken exams under the new GCSE grading system, please see our conversion table to convert your GCSE grades.
|Qualification||Typical offer/minimum requirement|
Mathematics and English grade C or above
|Access to HE Diploma||
The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis.
If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.
|BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)||
Distinction, Distinction, Merit in Business. Other subjects will be considered on a case-by-case basis
34 points overall or 16 points at HL including Mathematics 4 at HL or SL
The University welcomes applications from international students. Our international recruitment team can guide you on entry requirements. See our International Student website for further information about entry requirements for your country.
However, please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.
If you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes.
Meet our staff in your country
For more advice about applying to Kent, you can meet our staff at a range of international events.
English Language Requirements
Please see our English language entry requirements web page.
Please note that if you are required to meet an English language condition, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.
General entry requirements
Please also see our general entry requirements.
The 2020/21 annual tuition fees for this programme are:
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
Your fee status
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
General additional costs
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.
Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.
The Kent Scholarship for Academic Excellence
At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence.
The scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.
The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either mathematics or a modern foreign language. Please review the eligibility criteria.
The Key Information Set (KIS) data is compiled by UNISTATS and draws from a variety of sources which includes the National Student Survey and the Higher Education Statistical Agency. The data for assessment and contact hours is compiled from the most populous modules (to the total of 120 credits for an academic session) for this particular degree programme.
Depending on module selection, there may be some variation between the KIS data and an individual's experience. For further information on how the KIS data is compiled please see the UNISTATS website.
If you have any queries about a particular programme, please contact email@example.com.