Digital Marketing - January Start

Want to know how Digital Marketing Communication can boost engagement and build meaningful relationships with consumers?

This quest begins with the exploration of the three vital elements of the MarCom mix – Tools, Media and Content. Learn how tools such as immersive web advertising, digital PR, email marketing and website effectiveness can influence communications globally. See how different media can be used holistically across various digital touchpoints to formulate an Integrated Marketing Communication campaign. Reflect on the pivotal role of Content Marketing and Brand Storytelling in brand development. Assess contemporary media and grasp the significance of consumer-generated advertising in shaping brand narratives.

Join in deciphering the intricacies of digital marketing communication and discover how it shapes the ever-evolving dynamics of engagement and brand relationships.

Get ready to roll up your sleeves and dive into the world of website design, where you will craft your own digital masterpiece. By the end of this module, you will not just be knowledgeable you will be a creator, a storyteller, and a digital architect. You will possess the skills to not only engage your audience with riveting content but also to design websites that leave a lasting impression. It is not just about boosting online visibility, it is about creating an online presence that resonates.

Learn about Customer Insights using systematic marketing research methods in a global business environment. The module focuses on exploring the different types of data marketers can utilise, and how marketing research fits into the marketing management process to create customer insights. After taking this module you will have the skills to understand and critically appraise the diverse forms of data that marketers have access to.

Dive into the exciting world of digital marketing tools with our hands-on module. You will roll up your sleeves and immerse yourself in the up-to-date applications such of Google Analytics, Google Ads, Google AdSense, SEO, and Facebook Ads. We are also throwing in an introduction to R programming. No more just theory it is time for practical and hands-on sessions. Gain not just knowledge but real-world, applicable skills that set you apart in the digital arena. By the end of this journey, you will not just be familiar with digital marketing tools you will be wielding them with finesse. It is not just about learning it is about mastering the tools that define the digital landscape.

This module introduces you to the principles and applications of data-driven marketing. You will develop practical skills in data visualisation using Excel and SPSS, explore fundamental data mining techniques, and apply content analysis methods. Through hands-on exercises, the module equips you with essential analytical skills for interpreting and applying marketing data. By the end of the module, you will be able to analyse marketing data effectively and use data-driven insights to inform and support online marketing strategies.

Addressing the challenges posed by digital marketing and artificial intelligence are central to business survival and success. Strategies must be developed which include optimising online and store sales, utilising chatbots which can offer human like interactions and integrating artificial intelligence to all business functions.

You’ll learn how digital businesses integrate online and offline assets in a multi -channel approach and how to utilise digital marketing applications and data to create effective marketing campaigns. You will gain the knowledge to develop digital marketing strategies that use a variety of tools to target, acquire and retain customers. You will discover the power of artificial intelligence and machine learning, the software equivalent of work experience, and how these innovations can improve business efficiency and increase revenues.

Get ready for captivating discussions on cutting-edge topics such as artificial intelligence, privacy, sustainability, and ethics. This module is an invitation to be at the forefront of marketing evolution. Join the module as we navigate the twists and turns of the marketing landscape, where each challenge becomes an opportunity, and each question sparks innovation. Let the exploration begin.

The Marketing Project module connects students to organisational case studies and challenges them via a student consultancy experience. Students will be working in small teams on a company problem presented to them their task will be to pitch a solution to the organization. Students will practice consulting, team-work, communication and self-reflection skills as part of this module.