MSc Digital Marketing and Analytics

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MSc Digital Marketing and Analytics

Study mode: Full-time only 

Duration: 1 year full-time 

Start date: January

Location: Canterbury

International Fees: £24,700

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Overview

MSc Marketing is ranked in the top 100 in the world (QS Business Masters World Rankings, 2025).  

Elevate your career in the digital marketing landscape with our MSc Digital Marketing and Analytics course. With a strong focus on marketing metrics and practical application, this course prepares you to excel in digital campaigns across various industries.  

From social media, website management and digital design, digital marketers are now integral part of business. You require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. You'll apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Placement.

Accreditation

Kent Business School is among the top 1% of ‘triple crown’ business schools worldwide following its European Quality Improvement System (EQUIS) accreditation from the European Foundation for Management Development (EFMD).

Find out more about the course, modules and entry requirements here

Reasons to study our MSc Digital Marketing and Analytics degree at Kent

  • When you study at Kent Business School, accredited by AMBA, EQUIS, and AACSB, you receive a world-class education recognised globally. As one of the top 1% of business schools, our graduates are highly sought after by employers who value our rigorous standards. You'll be well-equipped to excel in your career and make a positive impact on business and society.

Your learning experience, further education and career journey will be significantly enhanced by the following benefits:

  • Quality Assurance: We meet rigorous international standards in education, faculty, research, and student support so you achieve the highest-quality education.
  • Global Recognition: Our degrees are respected worldwide so we attract high-quality students and international academics with impeccable professional experience and research credentials which create a stimulating and innovative learning environment.
  • Employability: Your future employers will value the rigorous standards these schools and accreditation organisations uphold. Our focus on employability is reinforced through real-world experiences integrated into the curriculum.
  • Societal Impact: We teach responsible business practices, engaging with communities, and promoting thought leadership. This prepares your to contribute positively to business, communities and society.

Discounts now available up to £6000

Our Kent Future Student scholarships can reduce your fees by up to £5,000. And our bursary of £1000 can reduce your fees even further.

The scholarship and bursary discounts are applied automatically when you accept your offer and pay your fee deposit by 19 December, 2025. 

Currently studying in the UK? If you are normally domiciled in an eligible country then these scholarships are also available to you.  

We have 4 Kent Future Students scholarships for international students: 

Kent Future Student Pakistan Scholarships – Value £5,000 

Kent Future Students India Scholarships - Value £5,000 

Kent Future Students Africa Scholarships – Value £3,000 

Kent Future Students Global Scholarships – Value £2,000 

More KBS scholarships are available but they cannot be used with the Future Student ones. If you’re successful applying for a higher value scholarship, then you will receive the higher value scholarship only.  

More scholarships

Get to know us a little better

Before you board: Everything you need to know before arriving at Kent

Book now for our last event before Welcome Week. Get the answers to any questions you have and meet the academics you'll be learning from.

Date: Tuesday 9 September 10:00 - 11:00 

Location: Virtal

Book now

Ready to apply?

Don't wait. If you are eligible, receive an offer and pay your tuition fee deposit on or before 19 December, 2025, you'll get a scholarship and bursary of up to £6,000.  

Apply now
Admissions deadlines

Why study Business at Kent?

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Fast-track your career

Not only will you be studying on the accredited courses business recognise, our teaching has employability at its heart - so you'll be ready to make a real impact in the places you want to see it.
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The triple crown

We are in the top 1% of business schools globally to hold triple accreditation status by the world leading accrediting bodies: AMBA, AACSB and EQUIS.
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Inspirational teaching

Our academics are professionals with active careers in business. They have been there and done it, you'll have the opportunity to learn from their experiences and expand your network.
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Start up, step up, stay ahead

Our ASPIRE programme helps you to develop sustainable entrepreneurship skills, supporting you to pursue your own business venture or develop new ways of thinking in your future workplace.
chart-growth

Fast-track your career

Not only will you be studying on the accredited courses business recognise, our teaching has employability at its heart - so you'll be ready to make a real impact in the places you want to see it.
medal-empty

The triple crown

We are in the top 1% of business schools globally to hold triple accreditation status by the world leading accrediting bodies: AMBA, AACSB and EQUIS.
graduation-hat

Inspirational teaching

Our academics are professionals with active careers in business. They have been there and done it, you'll have the opportunity to learn from their experiences and expand your network.
shield-check

Start up, step up, stay ahead

Our ASPIRE programme helps you to develop sustainable entrepreneurship skills, supporting you to pursue your own business venture or develop new ways of thinking in your future workplace.
Student voice
What ultimately drew me to Kent was the course’s strong reputation and its practical skills development. The opportunities for extracurricular activities, sports, and cultural experiences, were a huge draw for me. I knew that I would be able to balance my studies with a fulfilling social life.
Drishti Mehra, Digital Marketing and Analytics MSc
Read more

A place for everyone.

Find your community at Kent.

You’ll work with outstanding academics who share your passion and will guide you towards new areas in your field.  Join like minded people, who have returned to study after a break or studying part-time while continuing to advance their career, as well as recent graduates inspired by their studies and intent on discovering more.  

This community stays with you after you graduate as well, with strong alumni networks across the globe.

Our postgraduate community
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