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Dr Diogo Souza Monteiro Lecturer in Marketing

Profile sections

Teaching Group: Marketing & Supply Chain

Room: Room 7

Extension: 3769

Email: D.M.Souza-Monteiro@kent.ac.uk

Office hours:
Thursdays: 14:00-16:00 or by email appointment

 
Biography

Dr Diogo de Souza Monteiro is a Lecturer in Food Marketing and Economics at the Kent Business School, University. He has a BSc with honors in Animal Science from Evora University in Portugal. MSc in Agri-food Marketing and in Resource Economics respectively from the Mediterranean Institute of Zaragoza (Spain) and the University of Massachusetts in Amherst (USA) and PhD in Resource Economics University of Massachusetts in Amherst (USA). His main research area is in food quality marketing and information economics. More specifically he focuses on food product and distribution strategies, such as the economics of traceability, food quality control and determinants of nutritional labels use at both industry and consumer levels. His work has been published or forthcoming in peer review outlets such as Agribusiness an International Journal, European Review of Agricultural Economics, Food Policy, Journal of International Food and Agribusiness Marketing, and others.

View CV for Dr Diogo Souza Monteiro
Research interests

Consumer attitudes to nutrition labelling

Incentives for the provision of healthy food

Performance of markets for food quality certification

Marketing geographical Indications
Research supervisees
Freddy Brofman Epelbaum
Research area: Evaluation of Design and implementation of Food Traceability Systems
Presentations and Talks

Food Retail CSR in the UK: Promise and Practice

Author:  Dr Diogo Souza-Monteiro and Dr Neil H. Hooker

Seminar Synopsis

  • What CSR topics are important for food retailers in the UK?
  • Are promises of nutrition strategies met with practice in product and service innovations?
  • A case study of child-orientated food and drinks
Publications
Also view these in the Kent Academic Repository
Articles

    Souza Monteiro, Diogo M and Carrasco, L. and Moffitt, L.J. et al. (2012) Robust Surveillance of Animal Diseases: An Application to the Detection of Bluetongue Disease. Preventive Veterinary Medicine, 105 (1 - 2). pp. 17-24. ISSN 0167-5877.

    Abstract

    Control of endemic, exotic, and emerging animal diseases critically depends on their early detection and timely management. This paper proposes a novel approach to evaluate alternative surveillance programs based on info-gap theory. A general modeling framework is developed explicitly accounting for severe uncertainty about the incursion, detection, spread, and control of exotic and emergent diseases. The model is illustrated by an evaluation of bluetongue disease surveillance strategies. Key results indicate that, when available, vaccination of the entire population is the most robust strategy. If vaccines are not available then active reporting of suspect clinical signs by farmers is a very robust surveillance policy.

    Van Camp, D. and Hooker, N.H. and Souza Monteiro, Diogo M (2010) Adoption of Voluntary Front of Package Nutrition Schemes in UK Food Innovations. British Food Journal, 112 (6). pp. 580-591. ISSN 0007-070X.

    Abstract

    Purpose – This paper aims to determine the response of manufacturers and retailers to voluntary UK front of package (FOP) schemes through food product innovations. Design/methodology/approach – A food innovation database (Global New Products Database) was used to track all food products released in the UK from January 1, 2002 to December 31, 2008. Meal, bakery and breakfast cereal products were classified into two groups, according to whether the food category was targeted by the Food Standard Agency (FSA) for FOP labelling. Analysis includes descriptive statistics and cross-tabulations of factors such as product category, type of FOP scheme, company, and year. Findings – Private label brands dominate food innovations in the UK. The use of FOP labels is selective among companies and across food categories. Guideline daily allowance (GDA) labelling is more widely adopted than the traffic light labelling system (TLS). Both systems have been more broadly adopted in target food categories when compared to non-target food categories. Research limitations/implications – The database used to conduct this research provides detailed data on food product innovations released in the UK. However, this is not linked to sales data and therefore cannot be used to analyse changes in consumption due to FOP labelling systems. Nevertheless, the response of food manufacturers and retailers in their innovation strategies is a critical piece to understanding how voluntary labelling polices may impact public health. Originality/value – The paper presents evidence of dynamics of supply-side responses to increasing consumer demand for healthier foods.

    Anders, S. and Souza Monteiro, Diogo M and Rouviere, E. (2010) Competition and Credibility of Private Third-party Certification in International Food Supply. Journal of International Food and Agribusiness Marketing, 22 (3-4). pp. 328-341.

    Abstract

    With globalization a number of international food standards and certification systems emerged in modern food supply chains. Third-party certifiers are critical institutions and play a pivotal role in quality assurance. This article investigates how the level of competition among accredited certifiers changes with increasing number of quality assurance schemes and new firms entering the market. Our goal is to understand how structural changes in the third-party certifiers (TPCs) market might impact its competitiveness. This is an issue of increasing significance that, to the best of our knowledge, has received little attention in the agribusiness literature.

    Souza Monteiro, Diogo M and Caswell, J.A. (2010) The Economics of Traceability in Multi-ingredient Supply Chains. Agribusiness, 26 (1). pp. 122-142. ISSN 0742-4477.

    Abstract

    The consumption of multi-ingredient foods is increasing across the globe. Traceability can be used as a tool to gather information about and manage food safety risks associated with these types of products. The authors investigate the choice of voluntary traceability in three-tiered multi-ingredient food supply chains. They propose a framework based on vertical control and agency theory to model three dimensions of traceability systems: depth, breadth, and precision. Their analysis has three main results. First, full traceability is feasible as long as there are net benefits to a downstream firm that demands traceability across all ingredients. Second, horizontal network externalities are positive because an increase in the level of traceability in one ingredient requires a similar increase in others. Finally, vertical network effects will be positive insofar as willingness to pay and probabilities of food safety hazards increase.

    Souza Monteiro, Diogo M and Caswell, J.A. (2010) The Economics of Voluntary Traceability in Multi-Ingredient Food Chains. Agribusiness: An International Journal, 26. pp. 122-142.

    Abstract

    The consumption of multi-ingredient foods is increasing across the globe. Traceability can be used as a tool to gather information about and manage food safety risks associated with these types of products. The authors investigate the choice of voluntary traceability in three-tiered multi-ingredient food supply chains. They propose a framework based on vertical control and agency theory to model three dimensions of traceability systems: depth, breadth, and precision. Their analysis has three main results. First, full traceability is feasible as long as there are net benefits to a downstream firm that demands traceability across all ingredients. Second, horizontal network externalities are positive because an increase in the level of traceability in one ingredient requires a similar increase in others. Finally, vertical network effects will be positive insofar as willingness to pay and probabilities of food safety hazards increase.

    Fraser, Robert and Souza Monteiro, Diogo M (2009) A Conceptual Framework for Evaluating the Most Cost-Effective Intervention Along the Supply Chain to Improve Food Safety. Food Policy, 34 (5). pp. 477-481. ISSN 0306-9192.

    Abstract

    This paper develops a conceptual framework for choosing the most cost-effective intervention along the supply chain to improve food safety. This framework identifies both the initial level of on-farm infection and the potential for new infection post farm-gate as key parameters influencing the relative effectiveness of on-farm and abattoir interventions. In addition, the potential for cost economies of scale in implementing interventions at abattoir compared to on-farm is shown to be a further factor determining the relative cost-effectiveness of these interventions. Overall, it is suggested by the analysis in this paper that successful abattoir interventions will typically be more cost-effective than successful on-farm interventions. These findings are consistent with existing case study evidence.

    Souza Monteiro, Diogo M and Caswell, Julie A (2009) Traceability Adoption at the Farm Level: An Empirical Analysis of the Portuguese Pear Industry. Food Policy, 34 (1). pp. 94-101. ISSN 0306-9192.

    Abstract

    Traceability is becoming a condition to operate in European food markets. Retailers impose more stringent standards than what is mandatory. An example is EurepGAP, a quality standard for good agricultural practices that imposes traceability as a main obligation. This research investigates the choice of traceability at the farm level in the Portuguese pear industry. Results suggest that in this industry farm-level adoption of EurepGAP traceability is best explained by the choice to sell to the United Kingdom (UK). For farmers selling to the UK, the odds of choosing the EurepGAP traceability level are significantly linked to membership in particular producer organizations, farm productivity, producing products under a protected designation of origin (PDO), and farmer's age. While retailers and farmer organizations seem to drive traceability, policy adjustments may be required to reduce adoption costs upstream and extend compliance among producers that sell directly to consumers and market independently.

    Souza Monteiro, Diogo M and Anders, S. (2009) Third-party Certification, Food Standards and Quality Assurance in Supply Chains. Journal on Chain and Network Science, 9 (2). pp. 83-88. ISSN 1569-1829.

    Abstract

    This paper develops a theoretical framework to address and discuss issues of certifier effort, firm size and cost differences in the provision of credible third-party certification services in vertical food supply chains. The emergence of private and voluntary food standards have opened a fast growing market for the provision of independent third-party certification services for a range of credence attributes from origin, through food quality and safety to social and environmental attributes. This study argues that the quality of certification may be affected by the number of heterogeneous standards a certifier is accredited to verify. Moreover, results suggest that the quality of more complex and costly testing protocols and standards resulting in overall higher certification cost may be better served by smaller certification bodies that on average exert higher effort levels. This finding seems of particular relevance to food chain management given the growing proliferation of highly specialized private standards and contractual arrangements in international food supply.

    Souza Monteiro, Diogo M and Ventura Lucas, Maria Raquel (2001) Conjoint Measurement of Preferences for Traditional Cheeses in Lisbon. British Food Journal, 103 (6). pp. 414-424. ISSN 0007-070X.

    Abstract

    The study of consumers’ motivations, attitudes and preferences are of great importance for marketing strategy definitions when considering protected designation of origin (PDO) cheeses. Previous research, a survey on PDO cheese retailers, and in depth interviews with PDO cheese producers showed that: “price per kilo”, “cheese texture”, “unit of sale size” and “recognition as PDO” were the main attributes affecting preferences for cheeses in Greater Lisbon’s market. Conjoint analysis was used to estimate utilities for those attributes and to determine the existence of consumer groups with similar preference profiles. Results show that recognition as PDO is the most important attribute for the choice of traditional cheeses, followed by price, texture and unit of sale. Three groups of consumers were identified. The first accounts for 28 per cent of respondents who prefer creamy cheese and are not price-sensitive. A second group is particularly price-sensitive: it sums up to 16 per cent of respondents. Finally, representing 56 per cent, are those who value certification quality labels but are not willing to pay a premium price for it. The results found may encourage producers to adjust their marketing efforts to consider the different PDO cheese consumer segments.

    Souza Monteiro, Diogo M and Ventura Lucas, Maria Raquel (2000) A Importância do Marketing Agro-Alimentar numa Economia Globalizada.[The Importance of Agro-Food Marketing on a Globalized Economy]. Revista de Ciência Agrárias, 23 (3-4 ). pp. 235-266.

Conference Items
Total publications in KAR: 34 [See all in KAR]
Information obtained from the Kent Academic Repository. The University of Kent official repository of academic activity.
More information about the Kent Academic Repository
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Last Updated: 26/04/2012