Dr Yu-Lun Liu

Senior Lecturer in Digital Marketing and Analytics
Dr Yu-Lun Liu

About

Yu-Lun Liu is a Senior Lecturer in Digital Marketing and Analytics at KBS Medway. He holds a PhD in Business and Management, and an MBA in Commerce Automation and Management. Yu-Lun obtained years of work experience in an IT company as a software engineer. He has a particular interest in information systems and technology management. He also has an interest in online consumer psychology, advertising, and consumer behaviour.

Research interests

Advertising, Tourism Marketing and Technology Management.

Teaching

Social media design, Marketing data analysis. 

Professional

  • Pg. Cert. Learning and Teaching in Higher Education (PGCHE), awarded from Coventry University (2018)
  • Certificate in Cambridge EMI Skills
  • Member of British Academy of Management (BAM)
  • Fellow of Higher Education Academy (FHEA)
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