Kent Business School

About

Dr. Michael Czinkota is a Professor of International Business at the Kent Business School. Born and raised in Germany, Michael studied law and business administration at the University of Erlangen-Nurnberg. He holds an MBA in international business and a PhD in logistics from The Ohio State University. 

Having taught international business and trade at the McDonough School of Business at Georgetown University, Michael also the chaired professor emeritus for international marketing at the University of Birmingham. 

Michael served in the U.S. government during the Reagan and Bush Administrations and has worked with the U.S. Department of State on terrorism preparedness. His academic work has focused on export development strategies and the linkage between terrorism and international business.

Michael features on the Global Advisory Board of the American Marketing Association, the Global Council of the American Management Association, and on the Board of Governors of the Academy of Marketing Science. He was named a Distinguished Fellow of the Academy of Marketing Science and a Fellow of the Royal Society of Arts in the U.K.

Visit his blog at michaelczinkota.com

Contact Information

Address

KBS Extension
Room G03
Kent Business School
University of Kent
Canterbury

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Publications

Also view these in the Kent Academic Repository

Book
Czinkota, M. (2016). As I See It… Thoughts on International Business Crises, Innovations, and Freedom : The Impact On Our Daily Lives. New York, USA: Business Expert Press.
Czinkota, M. (2015). As I Was Thinking.. : Observations and Thoughts on International Business and Trade. New York, USA: Business Expert Press LLC.
Czinkota, M., Moffett, M. and Rokainen, I. (2014). Fundamentals of international business. Wessex Inc.
Czinkota, M. and Ronainen, I. (2013). International Marketing. Cincinnati, USA: Cengage International.
Czinkota, M. (2012). As I Was Saying.. Observations on International Business and Trade Policy, Exports, Education, and the Future. New York: Business Expert Press LLC.
Czinkota, M. (2012). As the World Turns.. : Observations on International Business and Policy, Going International and Transitions. New York, USA: Business Expert press LLC.
Book section
Czinkota, M. et al. (2015). Key Determinants of Retail Internationalization : Do Institutions Matter? in: Institutional Impacts on Firm Internationalization. Springer, pp. 264-285.
Czinkota, M. and Kaufmann, H. (2015). Rounding out the Marketing Discipline's Customer Support Function with the Integration of Curative International Marketing. in: Always Ahead im Marketing. Springer, pp. 117-127.
Czinkota, M. and Enke, M. (2014). An International Perspective on Commodity Marketing. in: Commodity Marketing. Springer, pp. 405-419. Available at: http://dx.doi.org/10.1007/978-3-658-02925-8_20.
Czinkota, M. and skuba, c (2012). Kotler and International Marketing: An Analysis of Contribution, Foresight, and Shaping of the Field. in: Legends in Marketing. Sage, pp. 185-198.
Article
Czinkota, M. and Zeneli, V. (2016). Does the WTO still contribute to World Trade? Sri Lanka Guardian [Online]. Available at: http://www.slguardian.org/2016/03/does-the-wto-still-contribute-to-world-trade/.
Gupta, S. et al. (2016). The local brand representative in reseller networks. Journal of Business Research [Online] 69:5712-5723. Available at: http://dx.doi.org/10.1016/j.jbusres.2016.01.046.
Czinkota, M. and Zeneli, V. (2016). Why the Transatlantic Trade and Investment Partnership Is More Important Than TPP. The Diplomat [Online]. Available at: http://thediplomat.com/2016/01/why-the-transatlantic-trade-and-investment-partnership-is-more-important-than-tpp/.
Czinkota, M. and Zeneli, V. (2016). The WTO: An Analysis of Impact, Change and Prospects. Journal of Business Administration Research [Online] 5. Available at: http://dx.doi.org/10.5430/jbar.v5n2p1.
Gupta, S. et al. (2016). Marketing innovation : A consequence of competitiveness. Journal of Business Research [Online] 69:5671-5681. Available at: http://dx.doi.org/10.1016/j.jbusres.2016.02.042.
Czinkota, M. and Zeneli, V. (2016). New Rules of Engagement : Understanding TPP & TTIP. Sri Lanka Guardian [Online]. Available at: http://www.slguardian.org/2016/06/new-rules-of-engagement-understanding-tpp-ttip/.
Bengoa, D. et al. (2015). A concerted effort to transfer knowledge within European MNCs. European Journal of International Management [Online] 9:288-305. Available at: http://dx.doi.org/10.1504/EJIM.2015.069164.
Kaufmann, H., Czinkota, M. and Zakrzewski, M. (2015). B2B and internal relationships and curative international marketing : A polish case study. Industrial Marketing Management [Online] 51:69-78. Available at: http://dx.doi.org/10.1016/j.indmarman.2015.05.030.
Czinkota, M. and Schrader, M. (2015). How Companies Can Befriend a Trend. Marketing News [Online]. Available at: https://www.ama.org/publications/MarketingNews/Pages/how-companies-can-befriend-a-trend.aspx.
Czinkota, M. (2015). The Honorable Merchant and Customer Trust : Key Dimensions for International Business Success. Thunderbird International Business Review [Online] 58:191-198. Available at: http://dx.doi.org/10.1002/tie.21725.
Czinkota, M. and Ronkainen, I. (2015). Innovation in Developing Economies. Marketing News [Online]. Available at: https://www.ama.org/publications/MarketingNews/Pages/innovation-in-developing-economies.aspx.
Czinkota, M. and Boeckmann, K. (2015). The Honorable Merchant in International Marketing : An Ancient Concept Newly Needed. Thunderbird International Business Review [Online] 58:185-188. Available at: http://dx.doi.org/10.1002/tie.21726.
Czinkota, M., Kaufmann, H. and Basile, G. (2014). The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains. Industrial Marketing Management [Online] 43:91-101. Available at: http://dx.doi.org/10.1016/j.indmarman.2013.10.005.
Czinkota, M. and Skuba, C. (2014). Contextual analysis of legal systems and their impact on trade and foreign direct investment. Journal of Business Research [Online] 67:2207-2211. Available at: http://dx.doi.org/10.1016/j.jbusres.2014.01.005.
Czinkota, M. and Zeneli, V. (2014). International Marketing: An Imperative for Southeast Europe. George Marshall Center for Security Studies [Online] 10. Available at: http://www.marshallcenter.org/mcpublicweb/MCDocs/files/College/F_Publications/secInsights/SecurityInsights_10.pdf.
Czinkota, M. and Ronkainen, I. (2014). Achieving 'Global' Success. Marketing News.
Gupta, S., Czinkota, M. and Melewar, T. (2013). Embedding Sustainability into Brand Knowledge and Brand Value for Brand Differentiation. Journal of World Business [Online] 48:287-296. Available at: http://dx.doi.org/10.1016/j.jwb.2012.07.013.
Czinkota, M. and Pinkwart, A. (2013). Internationalization in marketing-from theory to practice by means of a delphi study. Thunderbird International Business Review [Online] 56:5-10. Available at: http://dx.doi.org/10.1002/tie.21592.
Czinkota, M. and Skuba, C. (2013). Yes, Virginia, the holiday ham is Chinese. Marketing Management [Marketing Management 2013].
Suder, G. and Czinkota, M. (2013). Terrorism Studies in International Business: Increasing Knowledge, Reducing Victimization. AIB Insights [Online] 13:3-7. Available at: http://documents.aib.msu.edu/publications/insights/v13n4/v13n4_Article1.pdf.
Czinkota, M. and Skuba, c (2013). Trade Policy and International Marketing. Marketing News [Online]. Available at: https://www.ama.org/Publications/MarketingNews/Pages/michael-czinkota-charles-skuba-ama-georgetown-university-international-trade-administration-global-marketing.aspx.
Czinkota, M. and Skuba, C. (2013). Apple and Foxconn – be careful before accusing. Marketing Management.
Czinkota, M. and Blackwell, R. (2013). The Effects of Consumption, Production and Temporal Migration on Global Markets. Marketing Management [Online]:16-18. Available at: http://michaelczinkota.com/wp-content/uploads/2013/09/Temporal-Migration-Blackwell-9-11-13.docx.pdf.
Czinkota, M. (2012). Rationale for export promotion: Export awareness helps determine the need for export assistance. Marketing Management 21:14-15.
Czinkota, M. and Skuba, C. (2012). A moral dilemma. Marketing Management 21:14-15.
Kaufmann, H. et al. (2012). Corporate branding and transformational leadership in turbulent times. Journal of Product and Brand Management [Online] 21:192-204. Available at: http://dx.doi.org/10.1108/10610421211228810.
Czinkota, M. and Pinkwart, A. (2012). International business research and the new role of universities (there is sunshine above the clouds). Thunderbird International Business Review [Online] 54:253-261. Available at: http://dx.doi.org/10.1002/tie.21458.
Griffith, D. and Czinkota, M. (2012). Release the constraints: Solving the problems of export financing in troublesome times. Business Horizons [Online] 55:251-260. Available at: http://dx.doi.org/10.1016/j.bushor.2012.01.003.
Czinkota, M. (2012). Curative international marketing: It's time to accept responsibility for the errors of the past. Marketing Management 21:12-14.
Internet publication
Czinkota, M. (2016). Britain's Exit from the EU: Why Marketers Should Care [Online publication]. Available at: http://www.globalnewlightofmyanmar.com/britains-exit-from-the-eu-why-marketers-should-care/.
Czinkota, M. and Schrader, M. (2015). It's double or nothing for trade [Opinion piece]. Available at: http://koreatimes.co.kr/www/news/opinon/2015/01/137_172434.html.
Czinkota, M. and Cook, C. (2015). The Impact of Trust Bridges on Business [Web article]. Available at: http://www.slguardian.org/2015/01/the-impact-of-trust-bridges-on-business/.
Czinkota, M. and Skuba, C. (2014). Super Bowl vs. Olympics: Discerning the Marketing Differences [Web article]. Available at: http://www.slguardian.org/2014/01/super-bowl-vs-olympics-discerning-the-marketing-differences/.
Czinkota, M. and Ronkainen, I. (2014). Innovation in Developing Economies [Daily News Egypt]. Available at: http://www.dailynewsegypt.com/2014/11/24/innovation-developing-economies/.
Czinkota, M. and Astvatsatryan, A. (2014). International Health Care of the Future: The Evolution of the Doctor — Patient Relationship [Sri Lanka Guardian]. Available at: http://www.slguardian.org/2014/09/international-health-care-of-the-future/.
Czinkota, M. (2014). Guilt or Competition? Winning the cyber espionage war [Web article]. Available at: http://www.slguardian.org/2014/06/guilt-or-competition-winning-the-cyber-espionage-war/.
Czinkota, M. (2014). The U.S. Senate Report On Torture : Curative international marketing as remedy [OVI Magazine]. Available at: http://www.ovimagazine.com/art/11836.
Czinkota, M. and Ronkainen, I. (2014). Fighting international counterfeiting [Alexandria Times]. Available at: http://alextimes.com/2014/10/fighting-international-counterfeiting/.
Image
Czinkota, M. and Clark, D. (2012). The International Iconoclast 2012. [Cartoons]. Available at: http://michaelczinkota.com/tags/calendar-2/.
Edited journal
Gupta, S., Melewar, T. and Czinkota, M. (2013). Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation Gupta, S., Melewar, T. C. and Czinkota, M. eds. Journal of World Business [Online] 48:285-286. Available at: http://dx.doi.org/10.1016/j.jwb.2012.07.012.
Showing 50 of 169 total publications in KAR. [See all in KAR]
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Research Interests

Michael Czinkota has a wide spectrum of research studies. His academic work has mainly focused on global marketing management, export development strategies, the linkage between terrorism and international business, international trade and policy. He was named as one of the top three contributors to the international business literature.

Michael has been the chair and co-chair on conferences, committees and councils including the Conference on International Marketing and Public Policy, Academy of Marketing Science, International Marketing Conference at American Marketing Association, Eastern Europe Track, etc.

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Professional

GOVERNMENT SERVICE:

Supervised the following offices in the U.S. Department of Commerce:

Office of Trade and Investment Analysis
Office of Industry Assessment
Office of Trade Finance
Office of Program and Resource Management
Office of Industrial Trade

Employees: 144 Budget: $ 10.1 Million

Delegation member

Head of U.S. Delegation to the OECD Industry Committee
Representative to the Committee on Foreign Investment in the U.S. (CFIUS)
Coordinating Committee for Export Controls, (COCOM)
General Agreement on Tariffs and Trade (GATT)

Trade Mission Leader to:

China, Hong Kong, Philippines, Thailand, West Germany in the fields of medical equipment, sports products, construction and engineering services

Legislative work on:

Competitiveness Council
National Trade Data Bank
Countertrade
Miscellaneous Tariffs

Responsible for:

Trade Forecasting
Development of Trade Retaliatory Actions
Debt for Education Swaps
International Trade Strikeforce
Trade Promotion Coordination
Secretarial Testimony on Trade Issues
Departmental Support of Uruguay Round Negotiations
Industry Sector Advisory Program
Competitive Assessments Program
Policy Positions on International Financial and Monetary Affairs
Third Country Export Control Initiative
Export Control of Services

Consultant of:

AT&T
IBM
General Electric
Nestle

Key Publications Supervised:

Industrial Outlook 1988, 1989
Foreign Trade Highlights
U.S. Manufacturing Exports and Related Employment
Foreign Direct Investment Transactions in the U.S.

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Supervision

Current supervisees:

Ireene Leoncio: An Investigation on Skin Whitening Online Advertising in the Philippines: A Curative International Marketing Approach

 

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Kent Business School - © University of Kent

The University of Kent, Canterbury, Kent, CT2 7FS, T: +44 (0)1227 827726, E: kbsinfo@kent.ac.uk

Last Updated: 09/11/2017