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Undergraduate BSc (Hons)

Business and Marketing

Develop the creative and analytical skills to influence people's decisions.
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Starting
2024

Course overview

If you’re creative and have great communication skills with an interest in business then this course is for you.

A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too.

This course will help you to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context.

You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path.

Why study Business and Marketing at Kent?

Ambition never stops.

Gain the skills you need to stand out from the pack. Employability is at the heart of everything that we do for you.

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Top ranking

Study at a ‘Triple Crown’ business school accredited by AACSB, AMBA, and EQUIS.

Entrepreneurial mindset.

Take a ‘selfie year’ and bring your business ideas to life at our aspire centre.

Top 12

Marketing is ranked 12th in the UK for graduate prospects in The Complete University Guide 2024.

Taught by experts

Our expert teaching staff appear in the top 2% of researchers worldwide.


Everything you need to know about our Business and Marketing course

Entry requirements

Typical A level offer
ABB
The University will consider applications from students offering a wide range of qualifications. Click below to find out more.

Course structure

Learn how to evaluate marketing scenarios and make informed strategic decisions. You’ll be given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy.

How you'll study

Our teaching staff bring the subject to life and draw you into the conversation through lectures, seminars, presentations and computer-based simulations.

From KBS graduate to Associate Client Director in just three years.

My advice for all students seeking a graduate job is ‘network’.

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Your future

Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including: 

  • The Daily Telegraph
  • Sky
  • Sainsbury’s
  • Tesco
  • Transport for London
  • Yahoo! UK
  • KHL Group
  • Hewlett Packard – HP
UK marketing graduate salaries
Very high
£29,396
Average base pay (6 salaries)
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A vibrant environment.

See what it's like to study Marketing at Kent with a tour of our Canterbury campus.

Fees and funding

Tuition fees for 2024 entry

The 2024/25 annual tuition fees for this course are:

  • UK
    TBC
  • International
    TBC
  • UK
    TBC
  • International
    TBC

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

Scholarships

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

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Next steps

Ready to apply?

If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.

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Student life

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Top 50

Kent ranked top 50 in the The Complete University Guide 2023 and The Times Good University Guide 2023.

Kent Sport

Free membership for undergraduates living on campus in 2024.


Research excellence

Kent has risen 11 places in THE’s REF 2021 ranking, confirming us as a leading research university.

Accommodation

An unmissable part of your student experience.

Key information about this course

Full-time
Part-time