International Business
See business globally. Make decisions that travel.
Key information
See business globally. Make decisions that travel.
Doing business globally means seeing more than one side of the story.
Markets behave differently. Cultures shape decisions. Supply chains cross borders. Political, economic and social change can open opportunities in one place and create risks in another.
At Kent, you’ll learn how organisations navigate that complexity. Explore international strategy, marketing, trade and finance, global operations and entrepreneurship, while building the ability to analyse problems and make decisions across different markets and business environments.
You’ll also look at the forces reshaping international business now – from digital transformation and disruption to sustainability, responsible leadership and changing patterns of global trade.
Throughout the course, you’ll build the cultural awareness, commercial judgement and confidence to work across borders and collaborate with people from different backgrounds – preparing you for a career in organisations that think and operate internationally.
The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.
Compulsory modules currently include the following
How do companies measure, assess and communicate their financial performance? Managers prepare, read and interpret financial information daily and they use it to communicate company financial results to a variety of stakeholders.
In this module you’ll learn how sole traders and limited companies record accounting transactions using bookkeeping and how they summarise and report their financial results to external stakeholders using financial statements. You’ll also gain essential knowledge of the regulatory framework of financial reporting which guides the process of preparing annual reports for a variety of companies.
By the end of the module, you will have developed the analytical skills needed to both prepare and analyse financial statements. This will enable you to holistically assess company financial performance and provide recommendations, an important skill in your future career.
What knowledge and skills you need to succeed in a globalised economy? You'll learn about the key drivers of the global economy, the global sustainability, social, cultural, economic, international trade, investment and political environments, and how to identify and mitigate the risks associated with operating in unpredictable environment.
You'll gain important insights into the social, political, economic and technological issues related to business that are essential to pursuing a career in multinational corporations and understanding the world around you. Your understanding of the global business world will help you develop analytical skills to turn data into valuable information for business decisions and position yourself for success in international business.
Develop the communication, leadership and professional skills needed to succeed in international business. Build your confidence in teamwork, negotiation and decision-making while learning to work effectively across cultures.
Develop the research, analytical and critical-thinking skills to understand international business environments. Learn to evaluate information, explore global trends and turn evidence into insights that support informed business decisions.
Compulsory modules currently include the following
This module aims to equip you with the knowledge and skills to identify, analyse, and evaluate ethical issues in business. Through critical reflection and analytical argumentation, you’ll develop the ability to articulate your views and critique opposing perspectives on ethical matters.
The focus of this module is on gaining an in-depth understanding of business ethics and cultivating critical thinking skills, enabling you to emerge as a conscientious leader in your field. Corporate social responsibility and sustainability are central themes due to the growing interest and expectations from stakeholders on environmental and social performance.
You'll cover essential theories such as utilitarianism, deontological theories, corporate social responsibility, and the triple bottom line, applying these concepts to real-life business situations through case studies.
Are you interested in starting your own business? What are the tools and skills you need to do so? Why are startups becoming more popular? We’ll delve into the social and economic changes that have raised the status of enterprises, small businesses, and entrepreneurial ventures in the global economy.
We’ll consider entrepreneurs, their characteristics and motivations, and the barriers and issues that they face when planning and establishing a new startup venture. You'll learn what makes new ventures grow and succeed, and evaluate the practical decisions that entrepreneurs need to make to maximise the chances of their business succeeding.
International business is vital for companies around the globe. In a dynamic and interconnected world, how can managers explore the opportunities and ensure a successful international expansion?
You’ll master the theories and skills you need to analyse the external environment and conduct international business successfully. Through exploring these theories, you'll understand how to implement the most effective human resource management, marketing, supply chain management or financial management strategies.
You’ll gain the skills and knowledge to scan international expansion opportunities, decide on a new target market and design a strategy for a successful expansion abroad. This is key for you to launch a successful, global career in business.
To manage operations globally, you need the ability to critically evaluate how supply chains function and how the operations of individual organisations that operate across borders are managed and can create value for them and other firm- and non-firm actors.
You'll learn to adopt a global perspective on supply chain management and assess the complex systems of operations through the angle of global value chains management. You will further discover the ways such systems are managing so that they lead to various types of upgrading - economic, social, environmental and technological. Collaborate with other students on your course to analyse the value chains of real-world multinational companies and report on them, developing the skills and experience you need to kickstart a career in operations management.
International Marketing offers companies the opportunity to expand their business and reach new customers on a global scale. You’ll learn how to identify and evaluate new market opportunities, assess different ways to enter potential markets and appreciate the range of influences that exist in the international marketing environment that might require adaptations to marketing strategy and programmes. By taking a problem solving approach to the opportunities and challenges international marketers face, you’ll learn how to apply key international marketing theories and frameworks to help you demonstrate and develop the essential critical thinking and analytical skills needed in today’s workplace to justify your decision-making.
Excel is the industry-standard software for data processing and modelling, so gaining a strong working knowledge of it enables you to bring immediate value to a business and / or management role. By working on realistic problems and skill exercises, you will learn key Excel and spreadsheet modelling techniques, gaining real hands-on experience that will enable you to use data effectively to support decision making.
By the end of the module, you will be able to use Excel competently for business reporting, modelling, and forecasting. You will understand how to gather the right and relevant information; analyse it; ensure it can be trusted, and how to demonstrate its value in the context of making business decisions. In this way, you will build the confidence to present your insights clearly to managers, stakeholders, business leaders and non-technical audiences, making you a valuable asset to organisations committed to data-driven and evidence-based decision making.
You have the option to add a year in industry to this course. We already know you have the confidence and commitment to thrive in the workplace and kick-start your career. This is your chance to prove it, to yourself and to employers.
When should I start looking? Companies will recruit at different times of the year based on their size. It's good to be application ready by the summer of your first year.
Where can I get help finding a placement? Book an appointment with a placement adviser via the careers service.
Will I get paid? Most of our placements are paid.
Do I have to pay tuition fees? Yes, you’ll pay a substantially reduced fee. Fees for the current year (subject to changes) can be found on our tuition fees website.
Where can I get visa advice if I’m an international student? Kent Students' Union can help with any visa queries.
Does the University keep in touch? You receive four-weekly check-in emails, a visit from the team every three months and you can reach out to us any time by email or phone.
Do I work for a full year? The minimum requirement for an industrial placement is 44 weeks.
What could you do in a year?
Taking a year abroad – whether you study at one of our prestigious partner universities or do an internship – is an amazing opportunity.
Is there any additional funding for the year abroad? You may be able to apply for funding; check with our Go abroad team.
Do I have to pay tuition fees for the year abroad? Yes, you’ll pay a substantially reduced fee. Fees for the current year (subject to changes) can be found on our tuition fees website. You don’t pay anything to the host uni.
Will I still get my maintenance loan? Yes.
When does the year abroad take place? Between your second and final year.
Do I have to learn a foreign language? You’re taught in English in many destinations, but you’ll get more out of your year if you learn the local language.
Does the University keep in touch? You have full access to all Kent’s support services as well as our dedicated Go abroad team.
Where could you go in a year?You take all compulsory modules and take either the KBS Challenge or conduct your own study on the Research Project in Business
Compulsory modules currently include the following
How do multinational organisations make big-picture decisions about managing their global portfolios? How do they gain sustained advantage over their competitors? You will learn about how multinational enterprises design and manage their operations across borders handling the tensions between their headquarters and their subsidiaries to get results on a global scale.
Gain insight into strategic decision-making by looking at internationalisation strategies, managing strategic alliances and mergers and acquisitions, as well as diving into risk management, knowledge creation, divestment, and corporate social responsibility on a global scale.
You’ll round out your learning by understanding international business in a strategic way while mastering sought after communication skills through the support provided for assessments on the module. This will give you an extra edge in the job market after graduation and set yourself up for an exciting and successful career in international business.
Global trade and finance are rapidly growing fields, with increasing demand for skilled professionals. This is your chance to join these in demand professionals and kick start your career.
You’ll learn to think critically about complex issues in global trade and finance gain the knowledge and skills you need to navigate the global markets and make informed and sustainable business decisions. You’ll explore different types of global trade and how to finance them, including exports, imports, and cross-border investments. You won’t only make rapid process in expanding your knowledge, you’ll be able to apply this knowledge to solve real-world problems.
By completing this module, you demonstrate to potential employers that you have a deep understanding of the global economy and the financial markets, making you a more attractive candidate for roles in international business, trade finance, and investment banking.
Explore how leaders respond when organisations face uncertainty, change and disruption. You’ll consider how to make decisions, lead people and help organisations adapt when the usual ways of working are challenged.
What is the impact of a changing world on cross-border management? How can culture, organisation, communication, leadership, and ethics be managed effectively in different locations? The current era offers unprecedented excitement and opportunities for learning.
You'll gain a comprehensive introduction to the latest research on cross-cultural management. Based on critical analysis of the assumptions underlying various approaches to studying national cultures, you’ll apply frameworks to understand cross-cultural issues managers in international organisations may face. Some of the topics you’ll study include different approaches to cross-cultural management, cultural frameworks and how to apply them, the role of the global manager, and global management challenges.
Experiential learning and teamwork are integral to the module and the teaching is highly participative. You’ll participate in various group exercises including an assignment in partnership with Kelley School of Business in the USA. This active experience working with peers and with another international institution helps you make rapid progress in your understanding of cross-cultural management, giving you an edge in the job market.
Explore the emerging challenges and opportunities shaping international business, from geopolitical tensions and changing trade relationships to sustainability and new technologies. Examine how organisations adapt and respond in an increasingly complex global environment.
Optional modules may include the following
Do you have what it takes to be a management consultant? Do you have the skills to be able to respond to the real-world problems that businesses are facing today? On this module, we'll work with real businesses who want the help of groups of KBS students to solve the challenges that they currently face. Through a series of workshops you'll come to understand the consultancy process and develop key consultancy skills as you master the art of responding effectively to a brief from a business. Working in a group of your peers, you'll bring different skillsets from your studies to bear on solving business problems like designing a marketing strategy, advising on recruitment processes, or support meaningful performance management and financial evaluation etc. Put a capstone on your studies with a project that has real world impact.
Is there a topic that you are passionate about and what to understand better? This module will provide you with the opportunity to apply your learning, experience, skills and curiosity to a variety of contemporary business and management issues. You'll develop a research project on a topic of your choosing with support from a series of workshops that cultivate key research skills like scoping a project, using databases to do secondary research, asking good interview or survey questions, coding data that you've collected, and reporting professionally on your findings. You'll also be allocated a supervisor in your field who will work to support you in shaping and completing your project. Gain sought after skills in independently scoping, researching, and reporting on a problem to prepare you for a career in consultancy or postgraduate study.
Here’s a sample timetable from your first term at Kent. You'll learn through a mix of lectures, seminars and workshops - in both big and small groups with focused teaching blocks and time to work, rest or explore uni life.
Items in green are confirmed, whereas anything marked yellow could be scheduled at a different time or day depending on your group, but this gives a good sense of what to expect.
Tuition fees may be increased in the second and subsequent years of your course. Detailed information on possible future increases in tuition fees is contained in the Tuition Fees Increase Policy.
For details of when and how to pay fees and charges, please see our Student Finance Guide.
Fees for undergraduate students are £2,010.
Fees for undergraduate students are £1,505.
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
For details of when and how to pay fees and charges, please see our Student Finance Guide.
IT Equipment
Students will require regular access to a desktop computer/laptop with an internet connection to use the University of Kent’s online resources and systems. Please see information about the minimum computer requirements for study.
Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
Build a career that crosses borders.
International Business can take you into consulting, global operations, supply chain, marketing, finance, business development, technology, trade and entrepreneurship.
At Kent, you’ll build the ability to analyse complex problems, make decisions in uncertain environments and work confidently with people from different cultures and perspectives – skills that travel well across organisations, sectors and countries.
Build experience before you graduate
Choose a Year in Industry and put your learning into practice in a professional organisation.
International Business students have completed placements with organisations including BMW, Formula 1, GE Aerospace, Samsung, SAP, Enterprise Mobility and Pernod Ricard.
Where could it take you?
Business Analyst · Management Consultant · International Marketing · Global Operations · Supply Chain · Business Development · Trade and Finance · Entrepreneurship
UK international business graduate salaries
A degree can boost average lifetime earnings by over
If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.
You can make a direct application to Kent if you pay international tuition fees, live outside the UK or Ireland and do not have or intend to have a UCAS account or application.
There is no application fee for a direct application to Kent.