Postgraduate MSc

Marketing with Placement

Are you an innovative thinker with aspirations to become an expert in the ever-changing area of modern marketing? Do you want to gain valuable work experience as you study?

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Overview

Marketing is a rapidly evolving sector and a core part of every business and organisation. Marketers are responsible for planning and overseeing campaigns to promote brands, products and services while monitoring trends and responding to results.

Our MSc Marketing course at Kent Business School is delivered by academic experts using the latest research and industry experience. On the course, you learn cutting edge material on the marketing mix from the digital landscape to the foundational ideas of strategy and consumer market trends. You also develop practical skills through industry speakers, workshops, and the option to undertake a Placement.

Taking a 12-month industrial placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.

Reasons to study MSc Marketing at Kent

  • Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB
  • You’ll be part of a supportive community at our Canterbury campus, one hour from London
  • You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
  • You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module or progress onto a 12-month optional Placement. You can even transform your idea into a business through the Business start-up Journey with Aspire.
  • You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral

What you’ll learn

You'll learn a range of vital topics to furnish expertise in marketing, including strategy, consumer behaviour, digital marketing, brand management, innovation and new product development and marketing across cultures. You will end your Master's with a detailed report, applying your expertise as a marketeer.

Accreditation

We are updating all of our modules on this course to ensure we provide you with the tools you need to make a real impact after you graduate. We are currently working with the CIM to make sure these modules meet industry standards and retain this course's accreditations.

Your future

Embedded employability: Developing career-enhancing skills

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace. You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module or progress onto a 12-month optional Placement. You can even transform your idea into a business through the Business start-up Journey with Aspire. Our qualified careers practitioners provide support for up to three years after graduation.

Our careers and employability support at Kent Business School is designed to make sure you are ready to hit the ground running when you graduate, when you study with us you can expect:

  • 1-2-1 personalised Career Coaching with qualified and experienced coaches.
  • Pre-arrival guidance for international students to support navigating the UK labour market
  • Mentoring opportunities through professional bodies, business leaders and Kent alumni
  • Workshops and events designed to support your career planning, finding and securing work and work experience, and professional development, including insights from industry.
  • Access to careers fairs, live projects/competitions with employers and networking opportunities
  • Plus access to extracurricular professional development and skills courses run by industry professionals

Additionally, the Postgraduate Employability Edge programme, available to postgraduate students at Kent Business School takes place from Welcome Week until the end of your studies and is designed to enhance your career prospects further.

Successfully KBS graduates: graduate destinations

Our Marketing graduates find work in consumer or business-to-business marketing, in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management.  

Companies that graduates have found work in, include:

  • Facebook
  • Mazda UK
  • Amazon Web Services
  • Merkle
  • Zalando.

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set up their own businesses as well-equipped entrepreneurs.

Career support
Whether you want to get ahead in your current career, change lanes, or kickstart a new one – we are here to help you realise your ambition.

Fees and funding

The 2025/26 annual tuition fees for this course are:

Full-time

  • UK
  • International

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact information@kent.ac.uk.

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

For details of when and how to pay fees and charges, please see our Student Finance Guide.

You'll need regular access to a desktop computer/laptop with an internet connection to use the University of Kent’s online resources and systems. We've listed some guidelines for the technology and software you'll need for your studies.

General additional costs

Find out more about accommodation and living costs, as well as general additional costs that you may pay when studying at Kent.

Search our scholarships finder for possible funding opportunities. You may find it helpful to look at both:

Scholarships

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

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Next steps

Ready to apply?

Learn more about the application process or begin your application by clicking on a link below.

You will be able to choose your preferred year of entry once you have started your application. You can also save and return to your application at any time.

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Kent focus

Supporting your success

We are here to support your postgraduate journey.

Top 40

Kent ranked top 40 in The Times Good University Guide 2025.

Fees and funding

Support for funding so you can focus on your studies.

Research excellence

Kent has risen 11 places in THE’s REF 2021 ranking, confirming us as a leading research university.

Accommodation

It’s easy to study on or off campus at Kent – discover what is right for you.