The module provides a structured opportunity to put into practice theoretical and practical knowledge and skills that students have acquired during their studies, in the context of delivering an event relevant to their programme of study. As such, this module will provide opportunities for students to develop appropriate vocational and applied academic knowledge.
Students will work as part of a small group in the process of proposing, planning, implementing, reviewing and evaluating an actual event, students will need to integrate market research, marketing, human resource management, leadership, health and safety issues, security, logistical and financial management in an appropriate way. The emphasis is on the processes that surround the actual event itself.
• An introduction to the events industry
• The planning cycle for major events
• Market research and the development of an event concept
• Human resource planning and management required for running an event
• Financial planning and management of an event
• Marketing the event
• Health, safety and security legislation and procedures
• Establishing timelines and checklists.
• Event implementation
• Event evaluation
Total contact hours: 18
Private study hours: 282
Total study hours: 300
Event Proposal Presentation – 35%-20 minutes presentation including Q&A
Event Observation – 30%
Event Defence – 35%- 20 minutes presentation including Q&A
Bladen. C et al (2012), Events Mangement an Introduction, Routledge London
Bowdin, G.A.J., Getz, D., & Lashley, C. (2011). Events Management (3rd Ed). Oxford: Butterworth-Heinemann.
Health and Safety Executive (1999). The Event Safety Guide (2nd Ed) HMSO. http://www.hse.gov.uk/event-safety/index.htm
Mallen. C Adams. L.J. (2013) Event Management in Sport, Recreation and Tourism Theoretical and Practical Dimensions (2nd ed), Routledge London
Masterman. G. (2014), Strategic Sports Event Management (3rd Ed) Routledge London
Parent.M.M and Smith-Swan.S (2013) Managing Major Sports Events Theory and Practice, Routledge London
Robinson, L. & Palmer, D. (2011) Managing Voluntary Sport Organisation. Abington: Routledge.
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes. On successfully completing the module students will be able to:
Relate and apply the theoretical knowledge gained in order to successfully propose an event (relevant to the undergraduate degree being studied).
Relate and apply the theoretical knowledge gained in order to implement an event (relevant to the undergraduate degree being studied).
Critically assess and evaluate the planning and implementation of the event (relevant to the undergraduate degree being studied).
The intended generic learning outcomes. On successfully completing the module students will be able to:
Communication and presentation skills – achieved through effective written, verbal and non-verbal communication skills.
Information Technology and numeracy - through the preparation of event planning and proposals, budgets and presentations.
Interactive group skills – evidenced through working with a range of groups throughout the planning and implementation of the event.
Problem solving – achieved through the event planning and implementation stages and through completing the self-directed study necessary to complete this module.
Ability to self-appraise and reflect on practice – achieved through the event implementation and evaluation stages and specifically the defence interview
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