Introductory European and International Business for University - FOUN0033

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2023 to 2024
Autumn Term 3 15 (7.5) Deshan Hewavidana checkmark-circle


The module will deal with alternative solutions to the problem of business resource allocation leading to consideration of the operation of the marketing function and how the decisions and actions of managers are co-ordinated. Operational systems will be evaluated including treatment of circumstances in which management techniques are considered to fail. Financial failure will also be analysed utilising the ratio analysis techniques developed.


Contact hours

Total contact hours: 44
Private study hours: 106
Total Study hours: 150

Method of assessment

Written Assignment (1200 words) (25%)
Group Presentation (10 -15 minutes) (15%)
In Course Test (45 minutes) (10%)
Exam (2 hours) (50%)

JYA English Plus alternative assessment in lieu of exam
Written Assignment (1500 words) (50%)

Reassessment method: 100% coursework

Indicative reading

Boddy, D & Paton, S. (2011) Management: An Introduction (5th edition), Harlow: Financial times Prentice Hall.

Hall, D., et al (2008). Business Studies, London: Pearson.

Kotler, P., Armstrong, G., (2014) Principles of Marketing (15th edition), Boston: Pearson.

See the library reading list for this module (Canterbury)

Learning outcomes

Specific Learning Outcomes:

Use and apply appropriate techniques and models to deal with business and management problems.

Identify and explain causal relationships in the explanation of marketing phenomena.

Understand and apply operational concepts and terminology accurately and appropriately.

Demonstrate knowledge and understanding of a range of market research problems and proposed solutions.

Identify the assumptions underlying business theories.

Evaluate policy responses to a range of management issues and problems.

Generic Learning Outcomes:

Construct a sustained, logical argument in essay form, using appropriate evidence to illustrate and support arguments.

Take into account alternative perspectives and demonstrate balance as a basis for reaching a reasoned conclusion.

Identify and analyse the requirements of questions and to select material to enable them to produce concise and relevant responses within time constraints.

Research topics in depth to obtain material and evidence to support a sustained argument.

Work effectively as a group


  1. Credit level 3. Foundation level module taken in preparation for a degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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