Music Journalism, Press and PR - CMAT5100

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2021 to 2022
Medway
Spring Term 5 15 (7.5) Richard Lightman checkmark-circle

Overview

Students will be taught the essential skills required for writing magazine, newspaper and online journalistic articles within a musical context. This can include reviews, artist biographies and celebrity culture features. They will be introduced to the disciplines of public relations including online and social media strategies. This is essential for launching, developing and maintaining artist careers. Press and media publicity campaigns will be explored and students will evaluate the effectiveness of PR within the marketing mix.

Details

Contact hours

Contact hours: 22
Independent study hours: 128
Total study hours: 150

Method of assessment

Main Assessment Methods

Report (750 words) - 25%
Two Journalistic Articles (750 words each; 1,500 words total) - 50%
Reflective Analysis (750 words) - 25%

Reassessment Methods
- Like for like.

Indicative reading

Indicative Reading List:

Chaney, P. (2009). The digital handshake seven proven strategies to grow your business using social media. Hoboken, N.J.: Wiley & Sons.
Long, P., (2012). The History of the NME: High Times and Low Lives at the World's Most Famous Music Magazine, 01 edition; ed. Portico, London.
Nelson-Field, K. (2013). Viral Marketing: The Science of Sharing, OUP.
Scott, D. M. (2009). The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach your buyers directly. Hoboken, N.J.: John Wiley.
Supple, L., Valcanis, T., (2013). Music Journalism 101: The definitive resource for new and established writers. Leticia Supple.
Tuten, T.L. & Solomon, M.R., (2014). Social Media Marketing, Sage.
Woodworth, M., Grossan, A.-J. (2015). How to Write About Music: Excerpts from the 33 1/3 Series, Magazines, Books and Blogs with Advice from Industry-leading Writers. Bloomsbury Academic, New York, NY, USA?; London, UK.

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1. demonstrate an understanding of music organisations, their environments and their management, including the management of people, operations, finance, marketing
and organisational strategy;
2. understand the interrelationships between music and other arts forms;
3. explore, produce and evaluate musical ideas and concepts in relation to and in combination with other art forms and media;
4. develop ideas, concepts and proposals for music events or projects, based on an awareness of the key drivers for success;
5. analyse and evaluate business data and to use that research for evidence-based decision-making.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1. gather, evaluate and synthesise evidence including the identification of reliable academic sources;
2. analyse data and to formulate and express relevant arguments and hypotheses;
3. synthesize inputs (knowledge, materials, information) in order to solve problems or generate outputs in written, aural or practical format;
4. utilise skills in information communication technologies and use of electronic information sources;
5. work independently and understand one's own learning style and work regime;
6. plan and set priorities and engage with time management.

Notes

  1. Credit level 5. Intermediate level module usually taken in Stage 2 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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