Students will be taught the essential skills required for writing magazine, newspaper and online journalistic articles within a musical context. This can include reviews, artist biographies and celebrity culture features. They will be introduced to the disciplines of public relations including online and social media strategies. This is essential for launching, developing and maintaining artist careers. Press and media publicity campaigns will be explored and students will evaluate the effectiveness of PR within the marketing mix.
Contact hours: 22
Private study hours: 128
Total study hours: 150
Main assessment methods
Report (750 words) 25%;
First Journalistic Article (750 words); 25%;
Second Journalistic Article (750 words) 25%
Reflective Analysis (750 words) 25%
Reassessment methods
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The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages: https://kent.rl.talis.com/index.html
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1. demonstrate an understanding of music organisations, their environments and their management, including the management of people, operations, finance, marketing and organisational strategy;
2. understand the interrelationships between music and other arts forms;
3. explore, produce and evaluate musical ideas and concepts in relation to and in combination with other art forms and media;
4. develop ideas, concepts and proposals for music events or projects, based on an awareness of the key drivers for success;
5. analyse and evaluate business data and to use that research for evidence-based decision-making.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1. gather, evaluate and synthesise evidence including the identification of reliable academic sources;
2. analyse data and to formulate and express relevant arguments and hypotheses;
3. synthesize inputs (knowledge, materials, information) in order to solve problems or generate outputs in written, aural or practical format;
4. utilise skills in information communication technologies and use of electronic information sources;
5. work independently and understand one's own learning style and work regime;
6. plan and set priorities and engage with time management.
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