Artist Management and Artist and Repertoire Principles - CMAT5030

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2021 to 2022
Medway
Autumn Term 5 15 (7.5) Richard Lightman checkmark-circle

Overview

A&R executives within the Music Industry are responsible for finding and helping to develop new talent in association with artist management. Assessment of the viability of potential new signings along with an evaluation of their target market are some of the skills that are used in the decision-making process. This practice based module focusses on the principles of finding and developing new artists and creative talent including producers and songwriters, and analysing management techniques for launching and maintaining the careers of the artists they represent.

Details

Contact hours

Contact hours: 22
Independent study hours: 128
Total study hours: 150

Method of assessment

Main assessment methods

A&R Report (1200 words) 40%
Critical Evaluation (1800 words) 60%

Reassessment methods

like for like.

Indicative reading

Indicative Reading List

Ashurst, W. (2000). Stuff the music business: the DIY guide to making it. London: Sanctuary.
Baskerville, D. (2012) Music Business Handbook and Career Guide. SAGE Publications, Inc; Tenth Edition.
Brabec, J. and Brabec, T. (2011). Music, money, and success: the insider's guide to making money in the music business. New York: Schirmer Trade Books.
Dubber, A. (2012), Understanding the music Industries, Sage Publications Ltd.
Harrison, A. (2011) Music: The Business 5th Edition (Virgin).
Lusensky, J. (2011) Sounds Like Branding: Use the Power of Music to Turn Customers into Fans. A & C Black Publishers Ltd.
Riche, N. (2012) Music Management Bible New Revised Edition.

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1. Demonstrate an awareness of music management, their environments and their operating models, including the artist development, operations, finance, marketing and
career development strategy;
2. understand copyright, contractual and ethical issues that apply to managers and artists and how they impact upon the music industry;
3. develop ideas, concepts and proposals for artist development, based on the principals of and drivers for success within the context of Artist and Repertoire disciplines.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1. Gather, evaluate and synthesise evidence including the identification of reliable academic sources;
2. analyse data and formulate and express relevant arguments and hypotheses;
3. assimilate different theoretical and aesthetic systems of thought and to relate theory to practice;
4. utilise relevant skills in information communication technologies and use of electronic information sources.

Notes

  1. Credit level 5. Intermediate level module usually taken in Stage 2 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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