A&R executives within the Music Industry are responsible for finding and helping to develop new talent in association with artist management. Assessment of the viability of potential new signings along with an evaluation of their target market are some of the skills that are used in the decision-making process. This practice based module focusses on the principles of finding and developing new artists and creative talent including producers and songwriters, and analysing management techniques for launching and maintaining the careers of the artists they represent.
Contact hours: 22
Independent study hours: 128
Total study hours: 150
Main assessment methods
A&R Report (1200 words) 40%
Critical Evaluation (1800 words) 60%
Reassessment methods
like for like.
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices. The most up to date reading list for each module can be found on the university's reading list pages: https://kent.rl.talis.com/index.html
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1. Demonstrate an awareness of music management, their environments and their operating models, including the artist development, operations, finance, marketing and
career development strategy;
2. understand copyright, contractual and ethical issues that apply to managers and artists and how they impact upon the music industry;
3. develop ideas, concepts and proposals for artist development, based on the principals of and drivers for success within the context of Artist and Repertoire disciplines.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1. Gather, evaluate and synthesise evidence including the identification of reliable academic sources;
2. analyse data and formulate and express relevant arguments and hypotheses;
3. assimilate different theoretical and aesthetic systems of thought and to relate theory to practice;
4. utilise relevant skills in information communication technologies and use of electronic information sources.
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