Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2020 to 2021
(version 2)
Spring 7 15 (7.5) PROF P Phillips


The strategy module has two main learning components:

- Acquiring theory and concepts in strategy and strategic management.
- Application of theory and concepts to the analysis of organisations.

The aim is to critically examine and provide insights into the practice and process of strategic management within a variety of private and public sector organisations.

What actions can employees pursue in order to attain superior performance for their organisation relative to their competitors? This course is designed to allow students to develop their skills of strategic analysis and their ability to think about the selection and implementation of appropriate strategies in different industry contexts and in different types and styles of organisations, including non-profit and public sector organisations.

Topics include:

- What is Strategy, and Why is it Important?
- The Context of Strategy
- Competitive Strategy and Strategic Choices
- Resource Based Strategy
- Managing Strategic Change
- Corporate Social Responsibility
- Strategy in the Food sector


This module appears in the following module collections.

Contact hours

Total contact hours: 24
Private study hours: 126
Total study hours: 150

Method of assessment

Main assessment methods
Multiple Choice Test (20%)
Group Case Analysis (3000 words) (20%)
Examination, 3 hour (60%)

Reassessment method:
100% Exam

Indicative reading

Core Text: Campbell, D, Edgar, D., Stonehouse, G. (2011), Business Strategy: An Introduction, 3rd Ed., Palgrave MacMillan.

Other Recommended Texts:

Coulter, Mary (2007) Strategic Management in Action, 4th Ed, Pearson

Johnson, G., Scholes, K., Whittington, R (2007), Exploring Corporate Strategy, 8th Ed, Prentice Hall

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Compare and contrast the main conceptual strategy frameworks.
- Apply these frameworks appropriately to actual organisational situations.
- Appreciate the complexity of strategy information.
- Understand current issues in strategic management.

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Negotiate and work with peers.
- Work under own initiative.
- Work with others.
- Take a synoptic view of business.
- Address problems.
- Present a logical case/argument.


  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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