Economics for Business 1 - BUSN3650

Looking for a different module?

Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Spring Term 4 15 (7.5) Zarak Mirza checkmark-circle


Microeconomics are crucial for understanding consumers and producers, how they interact and make decisions. If you want to have a successful career as a manager or entrepreneur, understanding these relationships and motivations is a huge step in the right direction. You'll learn how to apply microeconomic theories and tools to understand these relationships in real world situations, exploring the motivations and reasons behind resource allocation, pricing policy, and carrying out cost benefit analysis. Your ability to bring your knowledge and skills to real life situations will make both employers and investors sit up and take notice, so you can make rapid progress in your career.


Contact hours

Total contact hours: 24

Private study hours: 126

Total study hours: 150

Method of assessment

Main assessment methods

VLE Test 1 (20%)
VLE Test 2 (20%)
Examination, 2 Hour (60%)

Reassessment methods
Reassessment Instrument: 100% examination

Indicative reading

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1. Demonstrate knowledge of the underlying concepts, competing theories and basic principles of microeconomics.
2. Understand the effect of economic forces on business decisions, behaviour and performance.
3. Present and evaluate economic data and develop well-structured lines of economic argument, offering critical comment on the arguments of others.
4. Demonstrate a knowledge of the importance of microeconomics in understanding current business issues in the UK, Europe and internationally.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1. Retrieve information from a variety of sources.
2. Undertake independent and self-managed learning.
3. Draw on social science concepts and theories in decision-making situations.
4. Communicate effectively to a variety of audiences and/or using a variety of methods


  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
Back to top

University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.