Corporate and Business Strategy - BUSN6790

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Autumn Term 6 15 (7.5) Joel Montgomery checkmark-circle


This module extends students' knowledge and understanding of strategic management and strategic issues. It introduces a range of contemporary issues associated with the formulation and implementation of corporate and business strategies with an emphasis on identifying and implementing strategic change within the organisation, building dynamic capabilities and developing coherent strategies. Issues might include strategies in the face of uncertainty, global strategies, knowledge-based strategies, strategies where profit is of secondary (or no) importance.


Contact hours

Private Study: 128
Contact Hours: 22
Total: 150

Method of assessment

Main assessment methods:
Individual Report 1 (1250 words) (20%)
Group Poster (20%)
Individual Report 2 (2000 words) (60%)

Reassessment method:
100% coursework.

Indicative reading

See the library reading list for this module (Canterbury)

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- understand the implications of different organisational and environmental contexts for the successful implementation of business and corporate strategy
- use an extended range of tools and frameworks to conduct a full strategic analysis of a real-life organisation/business, thereby linking theory to practice
- critically examine the effects of complexity and uncertainty on strategy formation / implementation

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- plan and work to a schedule and deliver output in a timely fashion
- select, organise and synthesise complex information from a variety of sources, including company data
- draw on concepts, theories and frameworks from a range of contexts to analyse situations, identify problems and formulate solutions
- communicate effectively to a variety of audiences and/or using a variety of methods.


  1. Credit level 6. Higher level module usually taken in Stage 3 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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