Corporate and Business Strategy - BUSN6790

Looking for a different module?

Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2021 to 2022
Autumn Term 6 15 (7.5) Alison Dean checkmark-circle


This module will extend students' knowledge and understanding of strategic management and strategic issues. It will introduce a range of contemporary issues associated with the formulation and implementation of corporate and business strategies with an emphasis on identifying and implementing strategic change within the organisation, building dynamic capabilities and developing coherent strategies. Issues might include strategies for a recession, global strategies, knowledge-based strategies, firms and industries, strategies where profit is of secondary (or no) importance. The module will also extend students’ theoretical knowledge by presenting contemporary debates and issues in strategic thinking. The module will use a project in which students identify and suggest possible strategic solutions to a strategic issue in a real organisation to develop students’ ability to link theory and practice in real-life situations.


Contact hours

Total contact hours: 22
Private study hours: 128
Total study hours: 150

Method of assessment

Main assessment methods:
Group Poster (33%)
Individual Report (1250 words) (33%)
Take Home Exercise (2000 words) (34%)

Reassessment method:
100% coursework.

Indicative reading

Bethell, E. & Milsom, C. (2014), Posters and Presentations, Basingstoke: Palgrave Macmillan
Cummings, S. & Angwin, D. (2015), Strategy Builder, Chichester: Wiley
Grant, R. (2016), Contemporary Strategy Analysis, 9th edition, Oxford: Blackwell
Macintosh, R. & MacLean, D. (2015). Strategic Management: Strategists at Work, London: Palgrave

See the library reading list for this module (Canterbury)

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- understand the implications of different organisational and environmental contexts for the successful implementation of strategy
- use an extended range of tools and frameworks to conduct a full strategic analysis of a real-life organisation/business
- propose a future strategy for the organisation/business and provide an implementation plan
- appreciate the effects of complexity and uncertainty on strategy formation / implementation
- assess alternative theories and incorporate theoretical developments into strategic analysis, thereby linking theory and practice
- work with others effectively and efficiently to analyse and evaluate pertinent company, business and environmental data to produce a strategic report

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- plan and work to a schedule and deliver output in a timely fashion
- select, organise and synthesise complex information from a variety of sources, including company data
- draw on concepts, theories and frameworks from a range of contexts to analyse situations, identify problems and formulate solutions
- communicate effectively within a group and organisational context and contribute to group and organisational decision-making
- demonstrate interpersonal skills for interacting in groups and small teams
- write coherently and effectively / persuasively
- communicate to different audiences using appropriate media and style


  1. Credit level 6. Higher level module usually taken in Stage 3 of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
Back to top

University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.