The International Business Environment - BUSN3840

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2023 to 2024
Autumn Term 4 15 (7.5) Shenxue Li checkmark-circle


The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.
An list of topics is given below:

• Globalisation: Definition, Evolution, Implications for countries, firms and people
• The International Business Environment: World Institutions, Patterns of International Trade and FDI Activities
• The Triad: European Union, United States, Japan - Investment, Trade, Relations
• Developing and Emerging Economies: Opportunities and Challenges
• Cultural Frameworks for International Business
• Entry Modes: Theory and Practice
• Internationalisation Theories
• International Expansion Strategies
• International Stakeholders – Ethical Issues


Contact hours

The module will be taught by lectures, seminars and private study.

Total Contact Hours: 21
Private Study Hours: 129

Method of assessment

Main assessment:

Group Presentation – 20 minutes: (20%)
Online VLE Moodle Test: (10%)
Individual report (2500words): (70%)

Students must pass the group assessment to ensure all learning outcomes for this module are successfully completed.

Reassessment Method:

Reassessment will be by 100% coursework

Indicative reading

Bartlett, C. A., Ghoshal, S. and Birkinshaw. J. (2004). Transnational management: Text, cases, and readings in cross-border management. 4th edn. New York: McGraw-Hill/Irwin

Czinkota, M., Moffett, M. and Rokainen, I. (2014). Fundamentals of International Business. New York: Wessex Inc.

Griffin, R. W., and Pustay, M. W. (2015). International Business: A Managerial Perspective. 8th edn. New Jersey: Pearson Prentice Hall

Hamilton, L. and Webster, P. (2015). The International Business Environment. 3rd edn. Oxford: Oxford University Press

Harrison, A. (2014). Business Environment in a Global Context. Oxford: Oxford University Press

Hill, C. W. L. (2016). International Business: Competing in the Global Marketplace (Global Edition). New York: McGraw-Hill/Irwin

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate knowledge of the international business environment by analysing specific real-world examples.
- Understand the complexity and diversity associated with undertaking business internationally.
- Understand the premises of, and risks associated with, international business.
- Understand different approaches for competing internationally, and their advantages and disadvantages.

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Explain, and begin to analyse, international business situations.
- Source, select and use effectively relevant information.
- Undertake personal responsibility and self-discipline in studying independently.
- Demonstrate and enhance communication, presentation and teamwork skills.


  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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