This module is not currently running in 2024 to 2025.
The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.
An list of topics is given below:
• Globalisation: Definition, Evolution, Implications for countries, firms and people
• The International Business Environment: World Institutions, Patterns of International Trade and FDI Activities
• The Triad: European Union, United States, Japan - Investment, Trade, Relations
• Developing and Emerging Economies: Opportunities and Challenges
• Cultural Frameworks for International Business
• Entry Modes: Theory and Practice
• Internationalisation Theories
• International Expansion Strategies
• International Stakeholders – Ethical Issues
The module will be taught by lectures, seminars and private study.
Total Contact Hours: 21
Private Study Hours: 129
Main assessment:
Group Presentation – 20 minutes: (20%)
Online VLE Moodle Test: (10%)
Individual report (2500words): (70%)
Students must pass the group assessment to ensure all learning outcomes for this module are successfully completed.
Reassessment Method:
Reassessment will be by 100% coursework
Bartlett, C. A., Ghoshal, S. and Birkinshaw. J. (2004). Transnational management: Text, cases, and readings in cross-border management. 4th edn. New York: McGraw-Hill/Irwin
Czinkota, M., Moffett, M. and Rokainen, I. (2014). Fundamentals of International Business. New York: Wessex Inc.
Griffin, R. W., and Pustay, M. W. (2015). International Business: A Managerial Perspective. 8th edn. New Jersey: Pearson Prentice Hall
Hamilton, L. and Webster, P. (2015). The International Business Environment. 3rd edn. Oxford: Oxford University Press
Harrison, A. (2014). Business Environment in a Global Context. Oxford: Oxford University Press
Hill, C. W. L. (2016). International Business: Competing in the Global Marketplace (Global Edition). New York: McGraw-Hill/Irwin
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate knowledge of the international business environment by analysing specific real-world examples.
- Understand the complexity and diversity associated with undertaking business internationally.
- Understand the premises of, and risks associated with, international business.
- Understand different approaches for competing internationally, and their advantages and disadvantages.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Explain, and begin to analyse, international business situations.
- Source, select and use effectively relevant information.
- Undertake personal responsibility and self-discipline in studying independently.
- Demonstrate and enhance communication, presentation and teamwork skills.
University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.
