The International Business Environment - BUSN3840

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Module delivery information

This module is not currently running in 2024 to 2025.


We live in a world of interconnected economies and boundless opportunities. Understanding the intricate web of global trade, cultural nuances and geopolitical landscapes isn't just an advantage – it's the key to unlocking a future where innovation, collaboration and success know no borders.

Get ready to unravel the intricate challenges faced by businesses, understand the multitude of factors influencing strategic decisions and discover the art of navigating the delicate balance between choices and compromises in the international arena. Join us on this exhilarating journey that not only equips you with a keen understanding of today's business difficulties but also empowers you to shape the future viability and effectiveness of organisations worldwide.


Contact hours

The module will be taught by lectures, seminars and private study.

Total Contact Hours: 21
Private Study Hours: 129

Method of assessment

Main assessment:

Group Presentation – 20 minutes: (20%)
Online VLE Moodle Test: (10%)
Individual report (2500words): (70%)

Students must pass the group assessment to ensure all learning outcomes for this module are successfully completed.

Reassessment Method:

Reassessment will be by 100% coursework

Indicative reading

Bartlett, C. A., Ghoshal, S. and Birkinshaw. J. (2004). Transnational management: Text, cases, and readings in cross-border management. 4th edn. New York: McGraw-Hill/Irwin

Czinkota, M., Moffett, M. and Rokainen, I. (2014). Fundamentals of International Business. New York: Wessex Inc.

Griffin, R. W., and Pustay, M. W. (2015). International Business: A Managerial Perspective. 8th edn. New Jersey: Pearson Prentice Hall

Hamilton, L. and Webster, P. (2015). The International Business Environment. 3rd edn. Oxford: Oxford University Press

Harrison, A. (2014). Business Environment in a Global Context. Oxford: Oxford University Press

Hill, C. W. L. (2016). International Business: Competing in the Global Marketplace (Global Edition). New York: McGraw-Hill/Irwin

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate knowledge of the international business environment by analysing specific real-world examples.
- Understand the complexity and diversity associated with undertaking business internationally.
- Understand the premises of, and risks associated with, international business.
- Understand different approaches for competing internationally, and their advantages and disadvantages.

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Explain, and begin to analyse, international business situations.
- Source, select and use effectively relevant information.
- Undertake personal responsibility and self-discipline in studying independently.
- Demonstrate and enhance communication, presentation and teamwork skills.


  1. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  2. The named convenor is the convenor for the current academic session.
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