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Brand Identity

Colour

  • Publications and central websites should use the relevant set for the target audience.
  • Always use colours from the same set to ensure consistency.

Additional information

Download the Brand Guidelines PDF for more information on the Kent colour palette.

Colour schemes that do not use one of these sets must be agreed through kentbrand@kent.ac.uk.


Please do not use this page for matching. Use the codes below (and PANTONE® swatches) for press.

Primary colour

Kent blue
C100 M58 Y0 K21
PMS 294
Hex #003882

Primary generic corporate

Primary colour: Dark Blue
C100 M55 Y0 K55
PMS 540
Hex #05345C
Highlight colour: Gold
C0 M26 Y100 K26
PMS 125
Hex #937227
Secondary colour (web only): Midnight Blue
Hex #263566

Graduate

Primary colour: Burgundy
C0 M100 Y61 K43
PMS 202
Hex #671115
Highlight colour: Gold
C0 M26 Y100 K26
PMS 125
Hex #937227
Secondary colour (web only): Brown
Hex #450003

Undergraduate

Primary colour: Dark Blue
C100 M55 Y0 K55
PMS 540
Hex #05345C
Highlight colour: Soft Lavender
C42 M27 Y7 K0
PMS 535
Hex #9ca1bd

Note: undergraduate web pages use the primary generic corporate colour set (above).

Student guide (web)

Primary colour: Dark Blue
C100 M55 Y0 K55
PMS 540
Hex #05345C
Highlight colour: Sky Blue
C67 M0 Y12 K2
PMS 631
Hex #2abed9
Secondary colour (web only):
Midnight Blue
Hex #263566

Part-time (web)

Primary colour: Dark Green
C79 M0 Y100 K75
PMS 350
Hex #133520
Highlight colour: Gold
C0 M26 Y100 K26
PMS 125
Hex #937227
Secondary colour (web only):
Mid Green
Hex #345235

Part-time(print)

Primary colour: Dark Green
C79 M0 Y100 K75
PMS 350
Hex #133520
Highlight colour: Dark Khaki
C10 M0 Y49 K28
PMS 5777
Hex #b0b579

Additional colour sets

Primary colour: Burgundy
C0 M100 Y61 K43
PMS 202
Hex #671115
Highlight colour: Salmon
C0 M75 Y75 K0
PMS 7417
Hex #DE5433

No secondary colour defined

Primary colour: Charcoal
C16 M0 Y31 K82
PMS 447
Hex #3f3f38
Highlight colour: Gold
C0 M26 Y100 K26
PMS 125
Hex #937227

No secondary colour defined

Primary colour: Plum
C60 M100 Y45 K30
PMS 511
Hex #5e2750
Highlight colour:
C24 M40 Y18 K12
PMS 511 (40%)
Hex #c0a6b9

No secondary colour defined

Primary colour: Dark Green
C79 M0 Y100 K75
PMS 350
Hex #133520
Highlight colour: Kiwi Green
C23 M0 Y100 K17
PMS 583
Hex #AFBD20

No secondary colour defined

Primary colour: Plum
C60 M100 Y45 K30
PMS 511
Hex #5e2750
Highlight colour: Gold
C0 M26 Y100 K26
PMS 125
Hex #937227

No secondary colour defined

Primary colour: Charcoal
C16 M0 Y31 K82
PMS 447
Hex #3f3f38
Highlight colour: Blue Slate
C17 M0 Y9 K36
PMS 5497
Hex #91a19c
Highlight colour: Warm Grey
C0 M5 Y10 K29
PMS Warm Gray 5
Hex #c7c4bf

No secondary colour defined

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