Dr Des Laffey

Senior Lecturer in E-commerce

About

Des is interested in the role of digital marketing in organisations and society. He joined the University in 2000 to set up the MA in E-Commerce, an online programme established in collaboration with the ifs School of Finance and major financial institutions.

Des has been a lecturer for 20 years and has taught at the Universities of Bradford, Humberside and Hull in the UK and in Greece, the UAE, Saudi Arabia, Bahrain, Singapore, Hong Kong and Malaysia.

Des also holds the position of Head of Academic Disciplinary Committee.

Research Interests

Social media, online gambling, search engines, comparison websites and new venture creation.

Des has international recognition of his research being ranked 9th in the world in Information Systems research in the period 2007-2009. He was Co-Editor of the Journal of Strategic Management Education from 2009-2012 and was Guest Editor of a Special Issue of the International Review of Entrepreneurship in 2009. He is involved in the wider academic community and has presented at a range of conferences. He was a track chair for European Marketing Issues at the Academy of Marketing Sciences conference in Monterey in 2013.

Des has given invited seminars at the Universities of Oxford, Cranfield, Manchester and Stirling.

Teaching

Des teaches modules in the Digital Marketing field to undergraduates and postgraduates.

  • CB602 E-Marketing (undergraduate)
  • CB587 E-Commerce and Business (undergraduate)
  • CB903 Economics of the electronic marketplace (postgraduate)

His teaching consistently receives excellent feedback from students, and draws on his research to ensure the modules are leading edge. Recognition of this came from the award of a University of Kent Faculty Teaching Prize on the use of Twitter in his modules in 2011.

His research papers are used as reading material at other Universities with his paper “Paid Search: The Innovation that changed the Web” required reading on Digital Marketing modules at several US Business Schools.

Supervision

Past Supervisees
  • Mathew Todres: What Makes Social Enterprise 'Social'?
  • Andrew Robertson: A Website Service Quality Model for B2B SME's
  • Zheng Zeng: Quantitative Modelling of Marketing for E-Commerce
  • Adel Salloum: Investigation of influencing factors of IT adoption in National Health Services in the UK

Professional

Des has delivered corporate training programmes and consultancy for organisations in the Oil and Gas, Media, Financial Services and Telecommunications sectors. He also collaborates closely on research in financial services with the ifs School of Finance.

Des has been an external examiner at Surrey University and Nottingham Trent University.

Publications

Also view these in the Kent Academic Repository

Article

  • Laffey, D., Della Sala, V. and Laffey, K. (2015). Patriot games: the regulation of online gambling in the European Union. Journal of European Public Policy [Online]:1-16. Available at: http://www.dx.doi.org/10.1080/13501763.2015.1105281.
  • Laffey, D., Lowe, B. and Gandy, A. (2015). Online Retail Financial Services in a Changing World. Service Industries Journal [Online] 35:499-501. Available at: http://dx.doi.org/10.1080/02642069.2015.1048432.
  • Lowe, B., d'Alessandro, S., Winzar, H., Laffey, D. and Collier, W. (2013). The Use of Web 2.0 Technologies in Marketing Classes: Key Drivers of Student Acceptance. Journal of Consumer Behaviour [Online] 12:412-422. Available at: http://dx.doi.org/10.1002/cb.1444.
  • Lowe, B. and Laffey, D. (2011). Is Twitter for the Birds? Using Twitter to Enhance Student Learning in a Marketing Course. Journal of Marketing Education [Online] 33:183-192. Available at: https://doi.org/10.1177/0273475311410851.
  • Laffey, K. and Laffey, D. (2010). Risky Business: London's Listed Firms and their American Gamble. Journal of Strategic Management Education 6:265-282.
  • Laffey, D. (2010). Comparison websites: Evidence from the service sector. Service Industries Journal [Online] 30:1939-1954. Available at: http://dx.doi.org/10.1080/02642060802627558.
  • Laffey, D. (2009). Glasses Direct: A Case Study of Market Entry in the UK Opticians Market. Journal of Strategic Management Education [Online] 5:45-56. Available at: https://www.senatehall.com/strategic-management?article=347.
  • Laffey, D. (2009). Web 2.0 - New World or Old Hype?. International Review of Entrepreneurship 7:95-110.
  • Laffey, D., Hunka, C., Sharp, J. and Zheng, Z. (2009). Estimating Advertisers' Values for Paid Search Clickthroughs. Journal of the Operational Research Society [Online] 60:411-418. Available at: http://dx.doi.org/10.1057/palgrave.jors.2602570.
  • Laffey, D. (2009). Click Trading: A Case Study Of Moneynet. Journal of Strategic Information Systems [Online] 18:56-64. Available at: http://dx.doi.org/10.1016/j.jsis.2009.01.001.
  • Laffey, D. and Gandy, A. (2009). Applying Stabell and Fjeldstad's Value Configurations to E-Commerce: A Cross-Case Analysis of UK Comparison Websites. Journal of Strategic Information Systems [Online] 18:192-204. Available at: http://dx.doi.org/10.1016/j.jsis.2009.10.002.
  • Laffey, D. and Gandy, A. (2009). Comparison websites in UK retail financial services. Journal of Financial Services Marketing [Online] 14:173-186. Available at: http://dx.doi.org/10.1057/fsm.2009.15.
  • Laffey, D. and Sharp, J. (2008). Paid Search Wars, Communications of the Association for Information Systems. Communications of the Association for Information Systems [Online] 22:589-602. Available at: http://dx.doi.org/10.17705/1CAIS.02232.
  • Laffey, D. (2007). The ultimate bluff: a case study of partygaming.com. Journal of Information Technology [Online] 22:479-488. Available at: http://dx.doi.org/10.1057/palgrave.jit.2000096.
  • Laffey, D. (2007). Paid search: The innovation that changed the Web. Business Horizons [Online] 50:211-218. Available at: http://dx.doi.org/10.1016/j.bushor.2006.09.003.
  • Laffey, D. (2006). The Nostalgia Network: A Case Study of Friends Reunited. Management Online Review [Online]. Available at: http://morexpertise.com/download.php?id=33.
  • Laffey, D. (2005). Against the Odds - Case Study of Betfair.com. International Journal of Entrepreneurship Education 3:99-114.
  • Laffey, D. (2005). Entrepreneurship and Innovation in the United Kingdom Betting Industry: The Rise of Person-to-Person Betting. European Management Journal [Online] 23:351-359. Available at: https://doi.org/doi:10.1016/j.emj.2005.04.013.
  • Laffey, D. (2004). The Rise and Fall of the Dot Com Enterprises. International Journal of Entrepreneurship Education 2:167-202.

Book section

  • Laffey, D. and Reid, P. (2010). Search Engines: Past, Present, Future. In: Lee, I. ed. Encyclopedia of E-Business Development and Management in the Digital Economy. IGI Publishing, pp. 1256-1265. Available at: http://dx.doi.org/10.4018/978-1-61520-611-7.
  • Laffey, D. (2006). The Rise and Fall of the Dot Com Enterprises. In: Burke, A. E. ed. Modern Perspectives on Entrepreneurship. Co. Dublin: Senate Hall Academic Publishing, pp. 111-145.

Conference or workshop item

  • Laffey, D., Plannger, K. and Nel, D. (2013). Marketing Golden Bytes: A revised online value creation model. In: AMS Conference.
  • Laffey, D. and Gandy, A. (2013). Why do Financial Services retailers use comparison websites. In: British Academy of Management.
  • Todres, M., Lewis, P. and Laffey, D. (2012). Just Add and Stir A critical Appraisal of the Social Entrepreneurship Studies. In: Institute for Small Business and Entrepreneurship. Available at: http://www.isbe.org.uk/ISBE2012.
  • Lowe, B., Lowe, J., Lynch, D. and Laffey, D. (2012). Non-price Drivers of Household Water Consumption. In: Hulbert, B., Harrigan, P. and Harris, L. eds. Academy of Marketing Annual Conference. Available at: https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0168_paper.pdf.
  • Laffey, D., Lowe, B. and Gandy, A. (2011). Social Media: Past, Present and Future. A Review of the Literature. In: 15th Annual AMS World Marketing Congress.
  • Lowe, B., Laffey, D., d'Alessandro, D. and Winzar, H. (2011). Student Acceptance of Twitter in Marketing Course: An Application of the TAM. In: 15th Annual AMS World Marketing Congress.
  • Laffey, D. (2005). Against the Odds - Case Study of Betfair.com. In: Research in Entrepreneurship: Bridging Theory and Practice Conference.
  • Laffey, D. and Sharp, J. (2004). Evaluating the Quality of Local Authority Websites in England. In: The 4th European Conference on E-Government. Academic Conferences International.

Monograph

  • Laffey, D. (2008). Ethics or Euros? Policy towards Cross-Border Gambling in the European Union. University of Kent Canterbury. Available at: http://www.kent.ac.uk/kbs/research/working-papers.html.
  • Laffey, D. (2008). Risky Business: London's Listed Gambling Firms and Their American Gamble. University of Kent Canterbury. Available at: http://www.kent.ac.uk/kbs/research/working-papers.html.
  • Laffey, D. (2004). The Rise and Fall of the Dot Com Entrepreneurs. Kent Business School.
Total publications in KAR: 32 [See all in KAR]