Zsofia Baruwa

Qualifications

MSc Business Analytics University of Kent, Kent Business School, Grade: Distinction (Winner of the Director of Studies Prize MSc Business Analytics 2022)

BSc Economics (International Marketing & Total Quality Management), Budapest Business School, Grade: Good (2:1)

Scholarships

Kent Business School Doctoral Scholarship (with GTA)

Outreach Projects

To support her PhD Research Zsofia is interested in and most enthusiastic to work on projects that are related to either her research topic or its methodologies. Her current research projects are around social media mining, text analytics and network analyses in connection with various industries/areas (e.g., blockchains/ cryptocurrency, automotive industry).

Social Media and the Future of Transportation: A Big Data Analytics Approach to Optimise the Transition Towards Smart Cities

Zsofia's PhD Research and its associated analyses intend to explore thorough details about priorities, driving forces and econometrics in the process of transitioning towards what we call the future of transportation that could be mined from Social Media. The uniqueness of this research is that opposed to survey studies - which have limited respondents as well as guided questions-, gathering information from social media (e.g. websites, blogs, microblogs, YouTube etc.) people can freely express their opinions on various aspects that are related to Electric- and Autonomous Vehicles (EVs and AVs). Further, based on these Social Media Mining findings - regarding people readiness and willingness to adopt AVs-, the research will consist of Big Data Analytics, Machine Learning, Optimization and finally Simulation models to provide optimal scenarios for this transformation of urban smart cities for the next decades to come.

• Dr Zhen Zhu
• Dr Preetam Basu

Department

Department of Analytics, Opreations and Systems