AI in Business: Challenges and Potential

Are you looking to learn more about how AI can be used in businesses, understand the risks and explore the possibilities? Then this professional development AI upskilling course is for you.

This professional development training course explores the different ways AI technologies can be used in businesses. In today’s fast-changing context, this course addresses a crucial business concern: the risks and challenges of AI technology from legal, regulatory and sector perspectives, 

Combining theory and practice, it explores the potential and solutions that AI can offer for business optimisation, marketing and growth. It brings together elements of computing, business, marketing and law, and includes facilitated peer learning.

This course offers 15 hours of learning spread across 4 x half-days, and is designed to complement full-time work. By the end of it, you will improve your AI literacy, identify the potential of AI for your business, and learn how to draft key AI legal documents.

Topics include transparency, privacy, bias and governance; computational intelligence, machine learning and financial forecasting; Gen AI, Blockchain, XR and digital analytics; predictive and prescriptive analytics, and AI implementation in various industries.

This course is ideal for SMEs and professionals from any industry. Contents can be adjusted to meet different industry and professional needs. It is delivered by renowned University of Kent academics and experts in partnership with Pinsent Masons.

image depicting AI networks, consisting of series of spotlights against a dark background

FAQ list

By completing this course at Kent, you will: 

  • Improve your AI literacy, widen your expertise and advance your career prospects 
  • Gain expert knowledge and understanding of key themes and concepts of AI technology in today’s shifting landscape
  • Learn how to draft key AI legal documents
  • Discuss concerns and challenges with your peers and experts in the field 
  • Identify the potential for AI for your business and professional development




This course uniquely combines perspectives from computing, business and law. It consists of the following sessions:

1. What is AI? 

2. How does AI work?

3. AI specifics and applications

4. AI: Relevant legal frameworks

5. AI ethics

6. Emerging digital technologies and online marketplaces

7. Digital analytics

8. Key AI tools and their business uses

9. Theory in practice: Drafting key AI legal documents

Register now

Registrations are now open for our February course. To register, fill in the form below. If for some reason you are unable to do so, please get in touch at gllpdt@kent.ac.uk.

More information

This course is for senior managers and professionals of any industry and the public sector. It is ideal for SMEs, and contents can be adjusted to different specific sector and professional needs.

Duration: This course consists of 8 workshops, to be delivered in 4 x half-day sessions. It offers 15 hours of learning.

Location: Canterbury Campus, the University of Kent, and online

Dates: 3 & 5 February 2025 (workshops 1-5); 10 & 12 February 2025 (workshops 6-10)

Mode of delivery: In person and online

Class size: 10-25 people


£1800 (early bird fee)

University of Kent

Dr Preetam Basu, Senior Lecturer in Operations Management, Kent Business School

Dr Conrad Coelho, Senior Lecturer in Digital Marketing, Kent Business School

Dr Emek Delibas, Senior Lecturer in Law, Kent Law School

Dr Giovanni Luca Masala, Senior Lecturer in Computer Science, School of Computing

Luke Scalnon, Head of Fintech Propositions, Pinsent Masons

Get in touch

Our Professional Development Training team is here to help you identify your training needs, and design and deliver bespoke training to fulfil them. Our courses can be modified to your specific requirements, including contents and mode of delivery. If you want to know more about this course or our PDT offer, get in touch.

W: https://www.kent.ac.uk/global-lifelong-learning/professional-development-training

E: gllpdt@kent.ac.uk

T: + 44 (0) 1227 82 3236


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