The MSc in Management (International Business) provides an insight into a number of areas of general management, with particular emphasis on key aspects of international business.
The modern business environment is increasingly international in scope. The programme equips you with the tools, techniques and concepts to understand how international business is conducted and how firms and countries can thrive in today’s global marketplace.
Our approach is to challenge, inspire and develop your skills to help you operate effectively and responsibly in a truly global business environment. Management (International Business) graduates typically pursue careers in multinational enterprises, international organisations, governmental bodies or consultancies.
The Business School has a wide range of funding opportunities for postgraduate students, which include Scholarships, Bursaries, the Double Loyalty Scheme for University of Kent undergraduates and the KBS Early Bird Scheme. The Early Bird equates to a 10% discount on tuition fees.
For more information on funding available from the University of Kent, please visit the Student Funding page.
About Kent Business School
Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked as a top 30 UK business school for the standard of our teaching and student satisfaction. We also hold a number of accreditations by professional bodies.
Studying at Kent Business School (KBS) gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and last year included visits and lectures from staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.
The School currently has 60 PhD students, who form a dynamic and close-knit research community.
In the Research Excellence Framework (REF) 2014, we were placed 25th (out of 101 institutions) in the UK for research intensity in business and management studies and 98% of our research was judged to be of international quality. The School’s environment was judged to be conducive to supporting the development of research of international excellence.
The School was also ranked 24th for its breadth and depth of research across the whole community of research active staff by the Association of Business Schools.
Teaching in the School is informed by the latest research and the changing needs of the global business environment. Our international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, not only in current best practice in your chosen area of study, but also in emerging new concepts and theories, and the latest business thinking.
The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.
|Possible modules may include||Credits||ECTS Credits|
|CB932 - Management of Operations||15||7.5|
The aims of the module are to:
Review how operations can deliver real competitive advantage.
Review the overall operations management task, market issues and the development of business and operations strategies, and the management of people.
Develop a capacity for analysing operating problems, using the appropriate techniques to improve the operations functions.
Allow students to develop their personal learning skills, group working skills, and their ability to critically analyse the techniques used within operations management taking account of the organisational context.
Topics to be covered will include:
Managing operations in the manufacturing and service sector; the operations managers task and role.
Operations strategy, levels of strategy; linking the different levels of strategies through markets.
Designing and developing services, products and delivery systems to achieve strategic objectives.
Managing and controlling the operations system: MRP, JIT, TQM, Six-Sigma, inventory, and supply chain.
Improving operations: measuring productivity and performance, tools and techniques for improvement.
|CB933 - Marketing||15||7.5|
The module content will include:
* Marketing planning
* The market: understanding and analysing the marketing environment
* Segmentation, targeting and positioning
* Marketing research
* Understanding customers and buyer behaviour
* The organisation: marketing strategy and ethics
* The marketing mix (goods and services)
* New product development
* Marketing communications
* Marketing channels
* Contemporary issues in marketing
|CB934 - Strategy||15||7.5|
The strategy module has two main learning components:
Acquiring theory and concepts in strategy and strategic management.
Application of theory and concepts to the analysis of organisations.
The aim is to critically examine and provide insights into the practice and process of strategic management within a variety of private and public sector organisations.
What actions can employees pursue in order to attain superior performance for their organisation relative to their competitors? This course is designed to allow students to develop their skills of strategic analysis and their ability to think about the selection and implementation of appropriate strategies in different industry contexts and in different types and styles of organisations, including non-profit and public sector organisations.
What is Strategy, and Why is it Important?
The Context of Strategy
Competitive Strategy and Strategic Choices
Resource Based Strategy
Managing Strategic Change
Corporate Social Responsibility
Strategy in the Food sector
|CB935 - Organisational Behaviour and Human Resource Management||15||7.5|
Introduction to OB and HRM
Strategic Recruitment and Selection
Diversity and Equal Opportunity in the Workplace
Organisational Culture and International HRM
Learning and Training at Work
|CB936 - Business in an International Perspective||15||7.5|
The aims of the module are to:
Develop an appreciation of the complexity and diversity associated with doing business internationally.
Provide an overview of the major theories and concepts which have been developed by academics and practitioners in order to understand the international business arena.
Offer some practical solutions to the problems faced by the international business community.
Derive insights which will enable students to effectively play part in managing resources across national boundaries within their organisation, at present or in the future.
Business in an International Perspective is an exploration of an area that is highly topical within the practice of management and scholarly research. The chances are high indeed that, at some time during their career, todays MSc graduates will work for an international organisation, an international market research company or a multinational enterprise. The notion of purely domestic organisation is becoming more and more difficult to substantiate. The module adopts an analytical and critical perspective to the somewhat prescriptive literature which is associated with this contentious problem area.
The topics addressed in this module will include:
International business and international trade theory
Cultural factors and their impact on business, including human resource management
Risk analysis, country risk and the consequences for trade and investment
Government-business relations and market regulation
International organisations and international business: GATT/WTO and multilateral trade issues
The world financial environment and the multinational finance function: foreign exchange markets, business implications of exchange rate changes
Corporate social responsibility and the impact of international business on various stakeholders
|CB937 - Financial and Management Accounting||15||7.5|
The module content will include:
The nature and purpose of accounting and its management interface
Concepts underpinning accounting systems and financial statements
The construction of the primary financial statements and their interpretation and evaluation
The regulatory framework of financial reporting
The cash cycle and its management.
Classification and behaviour of costs
Short-term decision techniques
Costing systems and costing for overhead expenditure
Budgeting and the budgetary process
Accounting control information
Responsibility accounting systems and performance appraisal measures, including the Balanced score card.
|CB859 - Managing the Multinational Enterprise||15||7.5|
The aims of the module are:
Analyze the modern multinational enterprise and its evolution.
Explore the various ways multinationals are expanding and organized.
Investigate the different subsidiary mandates.
Critically examine innovation management within the multinational enterprise.
The module content will include:
Evolution of the Multinational Enterprise Multinational Enterprise Theories.
Multinationals and their Difference from Domestic Firms (Hymers approach to the Modern Multinational, Modes of Internationalization).
Integrated Approaches The Eclectic Framework and the Investment Development Path.
Strategy and the Multinational Enterprise.
Integration Responsiveness Framework Multinational Structures and Roles of Subsidiaries.
Organization of the Multinational Network Heterarchy vs. Hierarchy, Subsidiary Mandates.
Technological Innovation and the Multinational.
Cultural Differences and Multinational Performance.
Unifying Approach Global Value Chain.
|CB900 - Corporate Responsibility and Globalisation||15||7.5|
Business failures in the global financial sector, and the subsequent repercussions for a range of different groups, not just shareholders, have put the spotlight on the role of business and the behaviour of managers. Is business just responsible for maximising profit for its owners, or does it have responsibilities to other groups? This raises a number of difficult questions; which groups? responsible for what? And if so, how to discharge these responsibilities?
The Globalisation and Corporate Responsibility module has three main aims:
To develop critical thought, insight and debate regarding the changing role of business in todays society.
To broaden your views on the role of business in society.
To provide you with the tools, skills and knowledge to manage responsibly.
The nature of the topic is constantly changing and evolving; therefore the module will be
subject to continual refinement according to developments in industry, government and academia. Specific issues to be covered will include:
Definitions of Corporate Responsibility
The Role of Business and Society
Theories of Corporate Responsibility
Business Ethics and Corporate Governance
Areas of Corporate Responsibility
Firm Level Responses
Criticisms of Corporate Responsibility
|CB9035 - Applied Business Modelling||15||7.5|
The module aims:
To understand the nature and importance of business and management modelling in practice.
To appreciate the use of modern scientific management techniques and how real-world systems may be represented and solved quantitatively using computer software such as Excel Solver.
To recognise managerial problems that can be modelled and analysed using quantitative techniques.
The module will be covered from the following topics:
The applications of suitable management science models for marketing, finance and production management, among others.
Analysing Complex Decisions: How to determine optimal strategies in situations involving several decision alternatives?
Transportation and Networks Design: transportation systems; assignment problems; shortest route (e.g. ambulance service routing); maximum flow (e.g. shipping); minimum spanning tree (e.g. computer/telephone networks).
Forecasting Techniques: Time series models; Regression analysis, etc.
Managing Complex Projects: planning large projects; resource scheduling; cost scheduling; material management and inventory control (e.g. how much to order and when to order decisions).
|CB904 - Structure and Organisation of the E-Commerce Enterprise||15||7.5|
The module aims to give students the opportunity to become familiar with:
Internet technology and infrastructure.
Technology planning and management.
Acquisition and development of organisational capabilities.
Extension of organisational capabilities through technology and networks.
Topics to be covered will include:
To introduce E-Commerce business models and competitive advantage.
To explain Internet technologies and infrastructure.
To understand Organisational IT (and IT infrastructure) management especially in relation to information, networks and the Internet.
To realise the social, legal and ethical issues arising from the wide use of the Internet (e.g. security, privacy, identity, intellectual property).
To introduce the notion of firm capabilities.
To show how firms can obtain, develop and retain capabilities.
To show the importance of organisational structure and management.
To explain generic activity and process models.
To show how capabilities can be extended through virtual organisation.
|CB9067 - Digital Marketing||15||7.5|
The digital marketing environment;
Enabling technologies for digital marketing;
Website design, implementation and analysis;
Customers in the Internet age: knowing, reaching & retaining the customer;
Network effects and versioning; Internet marketing strategy;
Loyalty, Customer Relationship Management and Data Mining;
Brands in the Internet age;
Data protection, privacy and legal issues;
Digital marketing and globalisation
In a rapidly changing area it is important not to be too specific, or the course module might risk failing to reflect current trends in the area.
|CB952 - Integrated Marketing Communications||15||7.5|
The module content will include:
* The communications process
* Strategy and media planning
* Image, brand management and packaging
* Direct marketing
* Digital and interactive media
* Sales promotion, merchandising and point of sale
* Public relations and corporate identity
* Exhibitions, trade shows, product placement and sponsorship
* Personal selling and sales management
|CB953 - International Marketing Strategy||15||7.5|
This module will combine lectures and seminars to present, transfer, discuss and summarise international marketing concepts and frameworks. Specifically the module will cover the following topics:
1) Analysis of socio-economic and cultural conditions in international markets
2) Marketing research and intelligence
3) Identification of International segments and niche markets
4) Alternative international market entry methods
5) Corporate and business ethics in international contexts
6) International marketing mix strategies
|CB950 - Personal Skills Development MSc Suite||15||7.5|
This module aims to provide students with a range of generic skills to i) benefit fully from the Master's programme in business and management, and ii) identify needed personal development after completion of the programme in light of career objectives. Specifically, on the module you will learn a series of generic skills of relevance to your Master's programme, and of relevance to furture employment. The module will lead to the submission of a Management Skills report which will support your personal development and future career through critical self reflection of key skills.
|CB951 - Business Report MSc Suite||30||15|
This module will enable students to write a high quality Business Report on a management and/ or business related issue which both supports their immediate career objectives and satisfies the examination requirements first time.
The module will include:
The Literature Review
Electronic Literature Searching and On-Line Sources
Using Literature Effectively
Introduction to Research Methods: Including observational research, surveys, experiments and qualitative research
Writing a Business Report
Communicating Findings to Different Audiences
Teaching and Assessment
The programme involves a taught and a project component.
The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June.
Once these are completed, you work full-time on your Business Report and your Personal Development & Management Skills Report, applying techniques and insights presented in the programme to a specific problem.
This programme aims to:
- provide a pre-experience Master’s programme for those wishing to pursue a career in business and management
- educate you as a manager and business specialist and thus improve the quality of management as a profession
- prepare you for, and/or develop, a career in business and management by developing your skills at a professional or equivalent level, or as preparation for research or further study in the area
- add value to your first degree by helping you to develop an integrated, critically aware understanding of management and organisations and assist them in taking effective roles within them
- develop your knowledge and understanding of organisations, the external context in which they operate and how they are managed
- help you to develop an appropriate range of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills
- foster enhancement of your lifelong learning skills and personal development, so as to be able to work with self-direction and originality and to contribute to business and society at large
- bring the scholarly and critical insights of the social sciences to bear on the subjects, activities and processes associated with the management of organisations
- provide teaching and learning opportunities that are informed by high-quality research and scholarship, from within the Kent Business School and elsewhere.
- build on the University’s close ties with European institutions
- support national and regional economic success via the development opportunities offered by the programme, including those related to an understanding of international business practices.
Knowledge and understanding
You will gain knowledge and understanding of:
- the impact of contextual forces on organisations including: legal systems; ethical, economic, environmental, social and technological change issues; international developments; corporate governance
- markets and customers: the development and operation of markets for resources, goods and services, expectations of customers and equivalent stakeholders;, service and orientation
- the concepts, processes and institutions in the production and marketing of goods and/or services and the management of resources and operations
- the financing of the business enterprise or other forms of organisations; sources, uses and management of finance; use of accounting for managerial and financial reporting applications
- the management and development of people within organisations, organisational theory, behaviour, industrial/employee relations, Human Resources Management, change management
- the uses and limitations of a range of research methods/techniques, both qualitative and quantitative, and an understanding of their strengths and weaknesses in providing information and evaluating options in an uncertain organisational environment
- the development, management and exploitation of information systems and their impact on organisations
- the use of relevant communication and information technologies for application in business and management within a global knowledge-based economy
- the development of appropriate business policies and strategies within a changing context to meet stakeholder interests
- a range of contemporary and pervasive issues which may change over time. Illustrative examples include: innovation, creativity and enterprise, e-commerce, knowledge management, sustainability, business ethics, values and norms, globalisation.
You develop intellectual skills in:
- critical thinking and creativity, managing creative processes in yourself and others, organising thoughts, analysis, synthesis, critical appraisal. This includes the capability to identify assumptions, evaluate statements in terms of evidence, detect false logic or reasoning, identify implicit values, define terms adequately and generalise appropriately
- the ability to select, organise, develop and synthesise complex material
- analytic skills necessary for the analysis of problems and the identification of appropriate solutions
- the ability to plan, work and study independently and to use resources in a way that reflects best current practice and anticipated future practice
- the integrative capability to communicate and co-ordinate, or eventually lead, a team of multifunctional specialists.
You gain subject-specific skills in:
- problem-solving and decision-making: establishing criteria, using appropriate decision techniques including identifying, formulating and solving business problems, the ability to create, identify and evaluate options, the ability to implement and review decisions
- numeracy and quantitative skills including the use of models of business situations, qualitative research skills
- ethical and value management: recognising ethical situations, applying ethical and organisational values to situations and choices
- the ability to conduct research into business and management issues
- the ability to identify, find, record, organise and manipulate knowledge relevant to the development and management of organisations.
You will gain the following transferable skills:
- information and knowledge; scanning and organising data, abstracting meaning from information and sharing knowledge
- effective use of communication and information technology (CIT)
- two-way communication: listening, negotiating and persuading or influencing others
- oral and written communication, using a range of media, including the preparation of business reports
- personal effectiveness: self-awareness and self-management, time management, sensitivity to diversity in people and in different situations, the ability to continue learning
- effective performance within a team environment and the ability to recognise and utilise others’ contributions in group processes.
You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects.
In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.
From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.
Graduates have gone on to work for companies including, Deloitte, Fujitsu Services Ltd, Pace Capital, Ciry Sprint, J.P Morgan & Chase and BP.
Kent Business School is a member of the European Foundation for Management Development (EMFD), CIPD, CIM and the Association of Business Schools (ABS). In addition, KBS is accredited by the Association of MBAs (AMBA).
Kent Business School occupies a purpose-designed building consisting of executive learning facilities with wireless provision throughout. Each postgraduate student is assigned a specific member of academic staff who acts as your first point of contact throughout your studies. There is a lively postgraduate community at the School, with plenty of space to relax and interact with your fellow students and our academic staff.
An international focus
Kent Business School has more than 60 internationally recognised academics from 22 different countries. Most of our teaching faculty are involved with researching the latest issues in business and management, working with organisations to provide new insight for business leaders and policymakers. Their knowledge and findings feed into the programmes to ensure they are both cutting-edge and globally relevant.
Kent Business School has close links with: ifs (Institute of Financial Services); dunnhumby, who partners the Consumer Insight Service in the Centre for Value Chain Research; Hong Kong Baptist University, with whom we offer a joint Master’s programme in Operational Research and Finance Business Statistics; University of Castellanza (Italy); Audencia Nantes Business School (France); Aarhus School of Business and Social Sciences (Denmark); Universiti Teknologi Malaysia; University of Ingolstadt, Bayern (Germany); City University of Hong Kong; Renmin University of China, School of Business.
Dynamic publishing culture
Staff publish regularly and widely in journals, conference proceedings and books. Among others, they have recently contributed to: Critical Perspectives on Accounting; Quantitative Finance; Human Resource Management Journal; Journal of Product Innovation Management; European Journal of Operational Research; and Psychology & Marketing.
Global Skills Award
All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme. The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability.
Students who wish to apply for a higher degree should have a good honours degree from the UK or equivalent internationally recognised qualification in a non-business-related discipline. Consideration will be given to those applicants holding a good second class honours degree.
Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications.
Please see our International Student website for entry requirements by country and other relevant information for your country.
Meet our staff in your country
For more advise about applying to Kent, you can meet our staff at a range of international events.
English language entry requirements
For detailed information see our English language requirements web pages.
Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.
Research activities at Kent Business School are broadly organised into six areas;
- Management Science
- People, Management and Organisation
- Strategy and International Business
Research in our People, Management and Organisation group examines themes in the areas of employment relations, human resource management, organisational behaviour and leadership. The group covers a wide range of research, including employment relationships, the role of social partners, the effects of skills, technology and culture on the world of work, employee engagement, and the role of leadership.
Research in our Strategy and International Business group focuses on strategic alliances, non-market strategies, performance management, business in emerging economies, international strategy, management of multinational enterprises and corporate social responsibility.
For more information, see our Applied Research Centres:
Staff research interests
Full details of staff research interests can be found on the School's website.
Dr Vinh Sum Chau: Senior Lecturer in Strategy
Strategy; strategic management; policy deployment; performance management; service quality; retail banking; Chinese cultural values; regulation; balanced scorecards; public service; utilities; quality management tools; dynamic capabilities; global financial crisis; organisational effectiveness; Asia-Pacific management; health management.View Profile
Dr Alison Dean: Senior Lecturer in Strategic Management
Aspects of change. The process of implementing change in managing privatisation by UK Water companies. Innovation and change, using an options approach to demonstrate how the linking of real and financial markets can affect innovation. Internationalisation/globalisation of large UK City Law firms. How to effect change in two different settings: the embedding of ethical consumerism and how to create effective synthetic communities of practice in an HE setting.View Profile
Dr Maria Emmanouilidou: Lecturer in Strategy
Innovation and strategic management particularly within the healthcare sector. Social inclusion and e-inclusion with a focus on the usability and accessibility of electronic and mobile government services to specific populations, such as the elderly and people with disabilities.View Profile
Dr Samantha Evans: Lecturer in Industrial Relations and HRM
HRM and line managers, performance management and appraisal, trade union strategies across a variety of countries and equality of employment.View Profile
Dr Fragkiskos Filippaios: Reader in International Business
Multinationals; foreign direct investment; culture; cultural distance; performance; political and civil liberties; roles of subsidiaries; technology.View Profile
Dr Mark Hampton: Reader in Tourism Management
Tourism planning; tourism management; tourism impacts; developing countries; island tourism; island development; marine tourism; backpackers; south-east Asia; tax havens; offshore finance; political economy.View Profile
Professor Soo Hee Lee: Professor in Organisation Studies
Qualitative research: strategic thinking; design management; arts policy and management; science and technology policy; product innovation; digital strategy; new media; human computer interaction; organisation theory; international management; artistic creativity and innovation.View Profile
Mrs Irena Jennings: Lecturer in Careers and Employability
Promoting employment prospects of international students, international labour mobility and enhancing students’ cultural agility.View Profile
Dr Patricia Lewis: Reader in Management
Entrepreneurial identity; female entrepreneurs; ‘mumpreneurs’; femininity; postfeminism; gender and organisations.View Profile
Professor Paul Phillips: Professor of Strategic Management
Tourism and hotels; e-business strategy; performance measurement and management; emerging economies.View Profile
Dr Carmen Stoian: Lecturer in International Buisness
Multidisciplinary nature and combine quantitative and qualitative approaches. How institutions affect international business; the determinants of inward and outward foreign direct investment from Central and Eastern Europe. Corporate Social Responsibility practices in the UK and in emerging economies.View Profile
Dr Zita Stone: Lecturer in Strategy and International Business
Strategic management, international business management, European integration, corporate financing in Central and Eastern Europe, equity culture development and financial institutions.View Profile
Dr Maddy Wyatt: Lecturer in Human Resources Management
Career success; organisational politics; ethnic diversity; gender diversity; political skill; politicians; occupational psychology.View Profile
Dr Pamela Yeow: Senior Lecturer in Management
The role of trust (and trust repair) and communication in managing change effectively, and how communities of practice work in reality.View Profile
The 2017/18 annual tuition fees for this programme are:
|Management (International Business) - MSc at Canterbury:|
For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact firstname.lastname@example.org