In this module, you will explore recent innovations shaping contemporary social research, with a strong emphasis on critical, responsible, and rigorous practice. The module examines how new tools and methods are transforming the way social research is designed, conducted, and used, while emphasising the continued importance of sound methodological foundations. A central focus is the use of artificial intelligence (AI) in social research. You will actively test AI tools alongside traditional approaches, using comparative exercises to evaluate their strengths, limitations, and reliability, and to develop quality assurance skills. Alongside AI, the module introduces a range of emerging and innovative methods, including participatory and action research, narrative and biographical approaches, digital ethnography, visual and mapping methods, mobile research, and co-creative approaches. You will also explore sequential and mixed-mode survey designs that have become increasingly important in post-pandemic research contexts. Throughout the module, you will reflect critically on issues of rigour, bias, and validity, preparing you to engage confidently with innovation while maintaining high standards of social research practice.
Class
8
Workshop
5
Independent Study
7
Assessment Preparation
50
‘On-the-job’ training hours (work-based experience)
130
Total Hours
200
For full details on study hours refer to the training plan.
Short Answer Questions - 2000 words (80%); Pass Compulsory
Group Project Report - 1000 words (20%)
Reassessment
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Interpret research objectives and recommend appropriate qualitative and quantitative research methods to meet research aims effectively. (Maps to S1 of the occupational standard).
Collaborate with stakeholders and research customers to co-design research projects that align objectives, methods, and practical requirements. (Maps to S13 of the occupational standard).
Lead the design and development of data collection tools, including topic guides and questionnaires, appropriate to qualitative and quantitative research approaches. (Maps to S3 of the occupational standard).
Undertake data collection using a range of qualitative and quantitative research techniques in line with agreed research designs. (Maps to S4 of the occupational standard).
Evaluate and synthesise evidence from multiple sources to inform robust, evidence-based decisions. (Maps to S11 of the occupational standard).
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