Research only has value if key stakeholders learn from it. So, who you should share your research with? How should you publish and communicate research findings effectively to non-specialist audiences to maximise their understanding and engagement? In this module, you'll learn best practices in communicating research findings, from understanding your target audience, to how to communicate uncertainty within statistics. You’ll discover how contextual information helps audiences to understand the significance of research. You’ll explore what level of technical language to use and how presenting numbers in different formats (e.g. probability, percentage or natural frequency) affects people’s perceptions of the statistics. You’ll also see how framing (e.g. positive or negative) in wording can lead to bias and how to tell convincing stories with data. You’ll practice using different methods of communication, such as written reports, data visualisation and presentations. At the end, you will be able to understand the value of engaging stakeholders, use different types of communication suitable for your audiences and create messages targeted to your audiences.
Class 8
Workshop 5
Independent Study 7
Assessment Preparation 50
'On-the-job' training hours (work-based experience) -130
Total hours:- 200 hours
Available ONLY for the BA (Hons) Applied Social Research (Social Researcher) as a compulsory module
Assessment methods:
Practical-Presentation -Individual presentation (5-10 minutes )-Covers Module learning outcome (1, 2, 3, 4, 5, 6 ) -80% Weighting- This Assessment is Pass Compulsory
Written -Report -Group project report (1,500 words)- Covers Module learning outcome (1, 2, 3 ) -20% Weighting
Reassessment methods: Like-for-like
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages.
On successfully completing the module, students will be able to:
1. Use digital tools and software for communicating and reporting research. (Maps to K19 of the occupational standard).
2. Report and present research findings, adapting the approach for different audiences. (Maps to K20 and S16 of the occupational standard).
3. Apply communication and presenting techniques to interact with a range of key stakeholders. (Maps to K21 of the occupational standard).
4. Explain types of bias in communicating and reporting research and how to identify and avoid them. (Maps to K4 of the occupational standard).
5. Explain insights from quantitative, qualitative, and secondary analytical and research outputs. (Maps to S12 of the occupational standard).
6. Review analytical or professional training teach-ins or documents. (Maps to S15 of the occupational standard).
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