Dr Asta Zokaityte

Senior Lecturer in Law
+44 (0)1227 (8)16081
Dr Asta Zokaityte


Dr Asta Zokaityte joined Kent Law School in September 2016, after completing her PhD in the area of consumer protection law. She obtained her undergraduate law degree from the University of Vilnius. In 2009, Asta was awarded an LLM degree in International Commercial Law by the University of Kent. Previously, Dr Zokaityte practiced as an associate attorney at law in one of the largest international law firms in Lithuania. She advised corporate clients across different fields of practice, including but not limited to: international private law, corporate credit, capital markets and securities law, corporate restructuring and insolvency, mergers and acquisitions, commercial real estate, and financial services.

Research interests

Dr Zokaityte’s research interests lie in Financial Services Regulation, Corporate Governance and Consumer Protection, with a focus on socio-legal, interdisciplinary approaches to law. Her research explores the ways in which novel edu-regulatory techniques are deployed by financial regulators to govern consumer behaviour in financial markets. Specifically, Dr Zokaityte has examined these new edu-regulatory sites in her recent articles on financial illiteracy and consumer numeracy. Her book Financial Literacy Education: Edu-regulating Our Saving and Spending Habits that problematises conventional literature on consumer financial education has been published by Palgrave in 2017.

Dr Zokaityte currently works on a new research project where she studies law and regulation of FemTech markets.  


Dr Zokaityte teaches Undergraduates in the fields of Contract, Consumer and Company Law. She teaches about Commercial Credit to Postgraduates.

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