What are the pressing issues within the study of promotional media – and media studies more broadly – today? This module will allow you to engage with a range of prominent and significant theoretical topics across media studies, including but not limited to: the semiotics of promotional media, media narratology and storytelling, media ethics, media in relation to conceptions of identity, gender and race, the stylistics of promotional media, colonialism, decolonisation and the media, and media in relation to the environment and sustainability. The topics focussed on will reflect the research interests of the academics delivering the module. You will engage with a range of critical and theoretical approaches to promotional media and explore their relevance and utility in terms of your own promotional media professional practice. This will include developing your skills in research, critical analysis and project planning.
LecSem 16, Workshop 16
1,500 words Essay. Assessment Details: Reflective essay worth 40%. This Assessment is Pass Compulsory.
3000 words or equivalent Digital portfolio. Assessment Details: Series of creative tasks worth 60%. This Assessment is Pass Compulsory.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:
Formulate complex ideas about the relationships between promotional media in an industry context and current theoretical debates across the field.
Derive connections between the study of media theory and its application in creative and/or promotional practice.
Generate a professional approach to creative practice and promotional media projects, and exhibit detailed evidence of this (e.g. through a portfolio).
Appraise and critically evaluate their own work in a scholarly manner and also with due reference to appropriate professional conventions, issues and regulations.
Systematically evaluate key topics from the module and demonstrate a critical awareness of new issues and insights at the forefront of the discipline and professional practice.
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