European and International Business for University Study - FOUN0018

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Module delivery information

This module is not currently running in 2024 to 2025.


The module will focus on alternative solutions to the problem of business resource allocation leading to consideration of the operation and function of marketing and how the decisions and actions of managers are co-ordinated. Operational systems will be evaluated, including treatment of circumstances in which management techniques are considered to fail. Financial failure will be analysed utilising the ratio analysis techniques developed. In dealing with human resource issues such as recruitment and selection, the UK model will be used as the primary example, but students will be encouraged to apply their understanding to problems and policies in other countries as well. Likewise, the treatment of team management will focus on the position in the UK with particular emphasis on its place within the overall organisation culture of firms.


Contact hours

Autumn Start
Total contact hours: 96
Private study hours: 204
Total Study hours: 300

Spring Start
Total contact hours: 100
Private study hours: 200
Total Study hours: 300


NA - there is no core text required for this module

Method of assessment

Main assessment methods

Assignment 1 (1000 words) (15%)
In Course Test 1 (45 minutes) (15%)
Assignment 2 (1500 words) (25%)
Seminar participation (5%)
Examination, (2 hours) (40%)

JYA English Plus alternative assessment in lieu of exam:
Written Assignment (1,500 words)

Reassessment methods
Reassessment Instrument: 100% coursework

Indicative reading

Boddy, D. (2005) Management: An Introduction. Harlow: Prentice Hall.
Hall, D., Jones, R., Raffo, C.& Anderton, A (2008) Business Studies. Harlow: Pearson.
Kotler, P., Armstrong, G., Wong, V. & Saunders, J. (2008) Principles of Marketing. (5th European Edition). Harlow: Pearson.
McLaney, E., Atrill, P. & Black, G. (2008) Accounting: An Introduction. Harlow: Pearson.
Torrington, D., Hall, L., Taylor, S. & Atkinson, C. (2009) Fundamentals of Human Resource Management. Harlow: Prentice Hall

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.

On successfully completing the module students will be able to:
Utilise and apply appropriate techniques and models to deal with business and management problems.
Identify and explain causal relationships in the explanation of marketing phenomena.
Understand and apply operational concepts and terminology accurately and appropriately.
Demonstrate knowledge and understanding of a range of market research problems and proposed solutions.
Identify the assumptions underlying business theories.
Evaluate policy responses to a range of management issues and problems.
Explain and analyse the main issues in UK, European and global human resource management in recent years.
Utilise graphical and numerical methods in the presentation and analysis of financial issues and problems.
Utilise business data drawn from a range of sources to evaluate the accuracy and reliability of that data

The intended generic learning outcomes.

On successfully completing the module students will be able to:
Construct a sustained, logical argument in essay form, utilising appropriate evidence to illustrate and support their arguments.
Take into account alternative perspectives and to demonstrate balance as a basis for reaching a reasoned conclusion.
Identify and analyse the requirements of questions and to select material to enable them to produce concise and relevant responses within time constraints.
Research topics in depth to obtain material and evidence to support a sustained argument.


  1. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  2. The named convenor is the convenor for the current academic session.
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