How does design impact individuals, society as a whole and the planet in general? Is it possible to make the world a better place
more honest and peaceful, happier, healthier and fairer through design?
Good design is not enough, neither is ethical design but when blended they ensure design can be for the good of humankind, and the planet. This module will enable you to consolidate the research methods you have been using to date into a framework that supports ethical design. Through critical analysis of an existing design according to a set of design-specific ethical principles, you will propose a research methodology to develop the overall image and presence of an existing brand to consumers.
On completing this module, you will be able to propose an ethical research strategy and compile a critical assessment and report for a brand’s main stakeholders.
Workshop / studio 40
10 minutes Digital Output. Assessment Details: 10-minute podcast worth 30%.
1500 words Report. Assessment Details: Critical design and strategy report worth 70%. This Assessment is Pass Compulsory.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:?
Use the latest graphic design theories, paradigms, concepts and principles to inform an investigation and critical analysis of an existing design solution understanding the limits of their knowledge. (A2, A3)
Devise and sustain an argument indicating alternate points of view with regard to the role and impact of design ethics, intellectual property (IP), and the use of artificial intelligence (AI) to generate imagery and text in graphic design outcomes. (A8)
Systematically develop new ideas that lead to improvements and contribute to professional and ethical design communities. (B4)
Determine evaluation criteria for design work beyond pure aesthetics to establish how design outcomes can be measured as fit for purpose and functional taking account of client, audience and design context. (B4)
Contribute to group discussions through collaborative podcast generation. (C2)
Mapped to Course Learning Outcomes: A2, A3, A8, B4, C2
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