How can you use moving images to bring characters and stories to life using motion and sound? Animation is frequently used to intrigue and engage an audience with its capacity to connect linear events and moments. What are the limitations of both physical and digital moving imagery, and how might you overcome them?
You'll learn the core principles of animation and trial these across multiple platforms including stop-motion, flip book, kinetic typography, claymation and motion graphics. You'll explore visual storytelling through original image generation, sound and motion, with a focus on application in analogue and digital environments.
You'll emerge confident to use industry-standard animation software and appreciate the fluidity of moving image in Graphic Design. You know when and how to enhance campaigns, brands and other graphic design outcomes for increased attention and impact.
Workshop / studio 40
Main Assessment Methods:
Presentation. Assessment Details: 5-minute pitch plus pitch deck worth 20%.
Project. Assessment Details: To include individual presentation, presentation slide deck, project brief(s), final outcome(s), and supporting documentation worth 80%. This Assessment is Pass Compulsory.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:?
1. Solve design problems reflecting on the effectiveness of chosen approaches for specified clients and users. (A7)
2. Create original animated outcomes in response to set briefs using a range of techniques and skills. (A6, B2)
3. Demonstrate basic analysis of contemporary and commercial moving image outcomes and use as basis for generating original creative work. (A5)
4. Document experimentation with the basic principles of animation. (B2)
5. Identify personal design strengths and weaknesses and discuss actions for improvement. (C4)
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