Emerging IT Trends for Digital Marketing - BUSN9139

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Autumn Term 7 15 (7.5) Conrad Coelho checkmark-circle


We're living in the digital age. Experience the fusion of IT and marketing in the digital era. Explore cutting-edge IT trends that power and shape digital marketing. Embrace emerging technologies and acquire the essential technical knowledge of today’s digital marketer. You’ll craft results-driven strategies and examine future trends, elevating your skills and harnessing technology to manage success.


Contact hours

24 hours lectures and seminars



Method of assessment

Group poster presentation (20%)
Individual applied/industry report (80%)

Indicative reading

Wright, T. and Snook, C. J. (2017). Digital sense: The common sense approach to effectively blending social business strategy, marketing technology, and customer experience, 1st ed, John Wiley & Sons. ISBN-10: 1119291704.

Schwalbe, K. (2013). Information Technology Project Management. 7th ed. Course Technology. ISBN-10: 1285847091.

See the library reading list for this module (Canterbury)

See the library reading list for this module (Medway)

Learning outcomes

Demonstrate a systematic understanding of emerging information technologies, applications in digital marketing, limitations and future trends; Critically examine a series of case study approaches to how businesses have attempted to incorporate emerging information technologies to support digital marketing decision-making; Develop and design academic arguments around key future trends in information technologies most likely to impact upon business and digital marketing practices; Critically examine and operationalise strategies for the likely impact of emerging information technologies for digital marketing in contemporary organisations.


  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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