Economics for Business - BUSB4013

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2025 to 2026
Canterbury
Spring Term 4 20 (10) Penelope Pacheco-Lopez checkmark-circle

Overview

Economics will help you understand how millions of consumers and producers make decisions, how they interact and use scarce resources, and how government and non-governmental bodies like the central bank influence and shape their interactions. You will learn how to apply microeconomic theories and tools to understand consumer and producer behaviour, resource allocation, and pricing policy, including cost and benefit analysis
as well as how macroeconomic factors like inflation, unemployment, or exchange rates impact business. Throughout the module, you’ll apply economic theory to real-world situations in order to help you to make efficient decisions as a manager or as an entrepreneur.

Details

Contact hours

Lecture 32, Seminar 16

Method of assessment

Online test (45 minutes) worth 20%.
Online test (45 minutes) worth 20%.
Examination (2 hours) worth 60%.

Reassessment Method: 100% Examination – 2 hours

Indicative reading

Learning outcomes

On successfully completing the module, students will be able to: 

Explain economics for business concepts, theories, and models.
Gather, describe, and interpret relevant empirical evidence and build arguments related to the development of business strategy and policy recommendations, including confidence in data handling.
Interpret and apply economic principles and models to understand and examine the business and economic environment in which we live and work.
Effectively communicate economic concepts, analysis, and recommendations orally and in writing to different stakeholders, including managers, colleagues, and investors.

Notes

  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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