Kent student exhibits fashion brand at London Fashion Week Men's

Dan Worth
Emmanuel Enemokwu Jehu-Cal fashion brand will exhibit at London Fashion Men’s Week
Emmanuel Enemokwu Jehu-Cal fashion brand will exhibit at London Fashion Men’s Week

A third-year student who has launched his own fashion brand while studying at Kent Business School (KBS) was invited to exhibit at London Fashion Week Men's (LFWM) in another milestone for his growing start-up.

Emmanuel Enemokwu (pictured above), who is studying Accounting and Management at Medway KBS, launched his brand Jehu-Cal while studying in his first year and entered the KBS Business Start-up Journey (BSUJ) competition that year, reaching the final.

The firm and its brand has grown strongly since then, including already making a substantial turnover, collaborating with Nike, being featured in Vogue (Dubai) and growing strong followings on Instagram.

Now in the latest significant development for the firm Jehu-Cal was invited to exhibit at London Fashion Week at a pop-up space in Spitalfields, East London.

Jehu-Cal will exhibit at London Men's Fashion Week

Jehu-Cal will exhibit at London Fashion Men’s Week

The company used the exhibit to demonstrate its approach to sustainable fashion with its Project Purify initiative and seeking input from members of the public to help design their next garment.

Commenting on the growing success of the business and the support he has received from KBS Emmanuel said: ‘Since joining the ASPIRE programme in the 2016/17 academic year I have been provided with a plethora of opportunities such as an internship at The Dune Group and been able to work on my clothing line for my placement year.

‘ASPIRE has assisted in the progression of my clothing label Jehu-Cal and I am very grateful to receive this investment from ASPIRE donors which was used towards our London Fashion Week presentation. London Fashion Week was a huge step forward for Jehu-Cal and increased brand value and our push for sustainability as a clothing label with Project Purify.’