Jennifer Chernishenko

Education

• BA English, University of Calgary
• BHSc Public Health, University of Lethbridge
• MSc Management-Marketing, University of Lethbridge

Scholarships

South East Network for Social Sciences (SeNSS) Doctoral Training Partnership (Student-led)

Conference Activities

Chernishenko, J.*, & MacDonnell Mesler, R. (2021, May). “Goal Orientation Influences the Type of Maladaptive Weight Management Behavior Chosen,” Poster presented at the annual conference of the Association for Psychological Science (virtual).

Chernishenko, J.*, MacDonnell Mesler, R., & Basil, D. Z. (2020, October), “I Can Be Perfect! Growth Mindset Moderates the Effect of Perfectionism on Maladaptive Eating Behaviour,” Working paper presented at the annual meeting of the Association for Consumer Research (virtual).

Simpson, B., MacDonnell Mesler, R., Chernishenko, J.*, & White, K. (2020, March), “Having Less But Wasting More? The Counterintuitive Effect of Scarcity on Food Waste,” Working paper presented at the annual meeting of the Society for Consumer Psychology, Los Angeles, CA, USA.

Howie, K., MacDonnell Mesler, R., Chernishenko, J., Tu, C.* (2020, March), “It Works if You Work It? Protestant Work Ethic Makes Consumers Vulnerable to Multi-Level Marketing,” Working paper presented at the annual meeting of the Society for Consumer Psychology, Los Angeles, CA, USA.

Chernishenko, J.*, MacDonnell Mesler, R. (2019, February), “Why do youth quit sport? A meta-analysis on youth intentions to drop out,” Undergraduate summer research project presented at 2019 SPSP Annual Convention, Portland, USA.

Publications

Chernishenko, J., Mesler, R.M., & Basil, D.Z. (2021). I can be perfect! Implicit mindset moderates the relationship between perfectionism and consumers' maladaptive weight management behavior. Personality and Individual Differences, 183. https://doi.org/10.1016/j.paid.2021.111084

Mesler, R.M., Simpson, B., Chernishenko, J., Jain, S., Dunn, L.H., & White, K. (2022). Identity salience moderates the effect of social dominance orientation on COVID-19 'rule bending.' Acta Psychologica, 223. https://doi.org/10.1016/j.actpsy.2021.103460

Mesler, R.M., Howie, K., Vredenburg, J., & Chernishenko, J. (2022). Athlete-brand relationships in the era of "cancel culture": Insights, analyses, and strategic development. In R.M. Crabtree & J.J. Zhang (Eds.), Sport marketing in a global environment. Routledge.

Topic: How do you compensate? The relationship between individual differences and compensatory consumer behaviour

People usually know who they are or want to be. However, sometimes their real self (e.g., lazy) and their ideal self (e.g., fit) are different, in which case, the individual faces a self-discrepancy. Under these circumstances, individuals tend to experience an aversive feeling that motivates them to resolve the self-discrepancy. There are myriad ways individuals may attempt to do so, including turning to consumption-related behaviours (aka engaging in “compensatory consumption” or “compensatory consumer behaviours”). As compensatory behaviours can have positive and negative impacts, having a deeper understanding of what drives consumers to engage in particular types of compensatory behaviour may have benefits for social marketers and consumer well-being. This project aims to provide a systematic review of compensatory consumption behaviour research across disciplines, create a measure for compensatory consumption behaviours, and explore how individual differences influence engagement in these behaviours.

Supervisors

• Professor Ben Lowe 
• Dr Eddie Luo

Department of Marketing, Entrepreneurship and International Business