The Big Q’s: Qualitative and Quantitative Research Methodologies (Online)

Choosing the right methodology is one of the most important decisions in any research journey – but it’s also one of the trickiest. This interactive session explores the “big Q’s” of qualitative and quantitative research, helping you understand their strengths, limitations, and how they can be used independently or in combination. We’ll unpack key principles, look at real-world examples across disciplines, and discuss how to align methods with research questions, data, and impact goals. Whether you’re designing your PhD study, refining a grant proposal, or supervising projects, this workshop will equip you with practical insights to make confident methodological choices and communicate them clearly.