Following on from ‘Theories and Contexts’, this module encourages you to build on your knowledge and reflective work on contemporary promotional media to design, create, and deliver your own small media campaigns. You will work within appropriate promotional media forms and styles, and strategically use particular media platforms to market a product or service. Through a series of professional workshops, you will learn the key creative and technical skills to deliver such content, including use of camera, video editing, and sound design, as well as experiment with how social media can be used to deliver and enhance promotional media content. Through the creation of promotional media campaigns, you will be able to demonstrate a sophisticated understanding of the core debates around the subject of public relations, marketing, and advertising.
Lecture 8, Workshop 16, Screening (student work-in-progress) 8
Short media outputs – Up to 4 minutes (or equivalent) Digital Output 1. Assessment Details: Complete a series of practical tasks worth 50%.
Up to 8 minutes (or equivalent) Digital Output 2. Assessment Details: Content Production project worth 50%.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:
Initiate, develop and realise distinctive and creative work of promotional media within various forms of writing, aural, visual, audiovisual, sound or other electronic and digital media.
Apply their sophisticated knowledge of promotional media to create digital outputs reflective of the most recent trends and debates in the field.
Communicate effectively in interpersonal settings, in writing and in other media where appropriate.
Carry out various forms of research for their portfolios, creative productions or projects, involving sustained independent and critical enquiry.
Demonstrate through their practical work conceptual and practical understanding of key aspects of promotional media, and technical skills necessary to articulate their ideas creatively.
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