This module is not currently running in 2026 to 2027.
The module examines the role of propaganda as a means of communication and persuasion and deals with the definitions, content, intent and methods of propaganda. It involves study and critical assessment of the role of propaganda in the two world wars, the Cold War, apartheid South Africa, Rwanda and contemporary conflicts and politics.
Total contact hours: 32
40% Presentation
60% Essay (3,000 words)
Reassessment Methods- Like for like
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1. Demonstrate a systematic understanding and critical awareness of key features and methods of propaganda and its dissemination through the media.
2. Demonstrate a detailed knowledge of and be able to critically evaluate debates on the application of particular models of propaganda.
3. Demonstrate a comprehensive knowledge of the historical evolution of propaganda and of the means of dissemination through the constantly changing forms of media from word of mouth to social media, and be able to critically reflect on the consequences of media development for the content and form of propaganda.
4. Demonstrate a comprehensive knowledge of the use of propaganda during wartime – with detailed knowledge of specific examples drawn from the wars of the 20th and 21st centuries.
5. Demonstrate a comprehensive knowledge and systematic understanding of the use of language in using propaganda to influence public opinion and human behaviour.
6. Demonstrate a systematic understanding of the spectrum of propaganda in the media.
7. Demonstrate a systematic understanding of the contexts of propaganda usage and the importance of content and intent analysis as measures of the phenomenon.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1. Demonstrate a systematic understanding of the key concepts and theories of the relevant academic literature.
2. Critically evaluate and apply knowledge of relevant concepts and theories in the formulation, framing and execution of textual analysis projects.
3. Demonstrate strong research and writing skills.
4. Demonstrate strong oral communication skills.
5. Exercise independent learning skills and organise their study in an efficient and disciplined manner.
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